- That is what you sign up for
if you decide to change the world,
if you decide to create something from scratch,
that is par for the course.
(upbeat music)
Today, I wanna share a story,
it really comes from my heart.
I was talking to one of my good buddies
and he's going through a hard time.
He had his lead sales guy quit, and his only sales guy quit.
He's got issues in his business right now
where his senior leadership, like he's got a few people
that essentially run the business with him,
one of those leaders, there's some misalignment right now
in kind of what they're hoping to do with their career
and what's available in the business.
And then there's a bunch of other issues
with their go-to markets not working.
They're spending hundreds of thousands of dollars per month
on ads that, if anybody's in the Facebook world,
has just totally gone to crap
and I get what he's going through.
But what I wanna share with you
is this acronym, it's called BOAT, build your BOAT.
This was my message to him is the way I've learned
'cause I didn't start my life this way by any means,
I started with a mindset of scarcity and lack and fixed.
And over the years, I've adopted these new beliefs,
I've collected these beliefs.
It's allowed me to go from challenge to challenge.
And not that it doesn't affect me, right?
It just allows me to go from challenge to challenge
with a different perspective, knowing that if you look
at the long-term 5,000 years from now
a lot of this stuff isn't gonna matter,
on your death bed a lot of this stuff is not gonna matter.
It doesn't mean that it's not significant,
it doesn't mean doesn't have to be resolved,
but if you give it a new perspective,
it kinda helps you deal with the here and now.
So I shared this analogy of building your BOAT
and it comes from the idea
that in our lives we're gonna deal
with really chaotic waters.
If you're trying to create anything,
if you're trying to build a business,
I just want people to understand
that it is going to be hard.
It's supposed to be hard.
It is not meant for every person to be somebody
that runs $100,000 a year, $1,000,000 a year,
$10 million a year, a hundred million dollar a year company,
it's the same concept of thinking
I wanna be a regional athlete,
a national athlete, a world level athlete.
Like at each level of that desire it's gonna be hard.
And the BOAT is the framework
to be able to navigate those waters.
It doesn't matter what you're trying to accomplish,
it will be hard.
Things will come up.
Your bank will call you and pull the line of credit.
COVID will happen.
Your co-founder will quit on you, whatever it is.
And the BOAT is an acronym.
The first, the B stands for belief, right?
And for me, belief is all around this concept of confidence.
This is what I share with my friend.
It's like, what does confidence mean?
First off is you have to believe
that you can get through this.
And the origin of confidence for me
comes from the idea of I've dealt with challenging things
in the past that I've overcome.
So I asked him to make a list.
I said, "Just make a list of all of the things
that you've ever faced, adversity you faced in the past
that you've overcome.
And through that challenge
you've actually become a better person, right?"
Or my buddy Jason shared this with me,
it's no pressure, no diamonds.
That in those moments of challenge
having gone through it, you've actually learned
and you became a better entrepreneur.
And he made that list and I go,
"Perfect, you are still the same person.
All those things happened.
You got through them.
If you had to go through them today again,
would it be as tough as when it initially happened?
No. Perfect."
So what I want you to understand is belief comes
from building confidence and confidence is a by-product
of making commitments to yourself.
I share this often.
I say so now is your opportunity
to control the controllables.
You can't convince somebody to not quit.
You can't convince a customer to not cancel.
You can't convince Facebook to not triple their ad costs,
or whatever it is, right?
But there's things you can control.
And the more you can adhere to honouring a commitment
you've made from what time you wake up in the morning,
to going to the gym, to drinking water,
to eating meals that nourish you,
that is gonna help you build the confidence.
And that confidence is gonna build the belief
that you can go through this.
We wanna build that foundation.
A while ago a friend of mine, Brendan, showed me this thing
called the confidence competence loop.
It's like an infinity loop.
And essentially the more competent you get
at dealing with challenges,
the more confidence you'll build
when those moments come up in the future.
And that is the idea that we're navigating this crazy,
challenging, rough sea out there, but building our BOAT.
And the more we build it,
'cause it's not a one-time and it's done,
it's the more we build it,
it'll allow us to tackle even rougher seas
and allow you to become the entrepreneur
that succeeds, right?
So that's the B.
The second one is O for optimism.
Man, this one here,
if I could allow you to enter in my mind
and hear the thoughts that go through
and the things that I think about,
I think it would really surprise you
because as a default, I really, really work on,
one example is PMA, positive mental attitude,
and I get upset. My wife calls me out on it.
Renee is amazing at it.
She will call me out on it if I don't approach this
but I always want to default, assume the best intentions,
API, always positive intention.
So I always assume positive intentions of other people.
Optimism, I always believe
that something is going to succeed or be possible,
or even the belief of it is what it is,
and it couldn't happen any other way
'cause it didn't.
Just that idea, right?
But having a vision and being optimistic for that future
and creating from a place of desire of creation,
not from a place of lack,
to me is a great way to build that optimism.
And it's a muscle.
It has to be developed.
It's not something you're born with.
You have to develop the muscle
of seeing a glass half full, right?
Of seeing the opportunity, of believing in the possibility.
So that's optimism.
Third is assertiveness.
One of the challenges, one of our core values as a company
in my training and coaching company is candid communication,
because I believe one of the biggest risks of a business
is having people see things that are not right
and not feel comfortable sharing those opinions.
And I just think often a lot of the friction,
or really just chaos, right?
When I think of the challenges my friend was running into,
there was clear signs
that some of these situations were happening
and he didn't assert himself and ask the right questions,
didn't push the individual
to really challenge their intentions,
challenge their desires, challenge a long-term vision.
And it could have been a mutual conversation of a transition
or a mutual problem solving process,
because they knew it before it ever happened,
but they didn't assert themselves.
They didn't, they allowed...
And I see this often, maybe you've run into this
where you allow people to kind of push on you a certain way,
you know in your heart you wanna say something
but you don't.
That's fascinating, right?
When you're somebody that something happens
and you see somebody do something wrong and you know,
and you don't have enough confidence
to say something, right?
So to me building your BOAT is about being assertive.
It's about finding your voice.
You know, often when I work with my leadership team,
I am pushing back on certain strategies
that they might present me.
Not because I don't believe in them,
it's because I wanna see
if they have an opinion around it.
I wanna see if they believe in it.
I wanna see if they're gonna assert themselves.
I want to see if they're willing to fight for their ideas
and that when it comes to building a BOAT,
the A, the assertiveness,
is such a critical component.
T is for trust, okay?
And it's trust in yourself.
For me, I learned a long time ago
that I need to be okay with being misunderstood.
Jeff Bezos talks about this often, the founder of Amazon,
whereas I'm willing to go years and years and years
and be misunderstood by the markets,
be misunderstood by the public
because I have a vision for myself.
And that's sometimes what you need to accept,
is that you need to build trust in yourself,
trust in the process, build that confidence,
build that belief, build that assertiveness,
and trust that you will show up the moment it's required.
And the way I think about how do I build that belief mindset
is I just ask myself has anybody else done this before?
Is there anybody else in the world
that has accomplished what I'm about to accomplish?
If the answer's yes, that's a data point.
If they figured it out, so can I, right?
I can ask myself,
am I willing to put in the work?
Am I legit willing to show up day after day,
7 days a week at a specific time
and do the practise?
Not, I don't like the word training,
I like practise, okay?
When people or basketball athletes or football,
they don't train, they practise.
And I've talked to this with my arm and coach,
because he doesn't like that we call it training.
'Cause it's not training,
you're supposed to practise.
You're supposed to show up to do the work,
to develop the skill so that on the day of the race
then you're executing what you practise,
and not just any practise,
it's perfect practise.
It's a structured focus on specific areas
that you're trying to improve.
And if you're willing to show up and do the work
and you're willing to give yourself enough of a timeline,
the other part is people are just so fricking impatient
and they think they should be a millionaire after 12 months.
Look, if you just give yourself a timeline,
call it a decade, and commit and say,
I'm willing to invest over the next 10 years
to be great at this business, at this thing,
to get this outcome.
1 thing, 10 years.
There's not a lot that you can decide to do
that with some high probability of success
you would accomplish.
And I think that's really important to understand.
So I wanted to share that BOAT analogy
because life is going to be tough.
You're going to be in a crazy sea of waves, and tides,
and rain, and lightning storms,
because that is what you sign up for
if you decide to change the world,
if you decide to create something from scratch,
that is par for the course,
that is just part of the process.
The question is,
are you going to consciously develop your BOAT?
Are you gonna build your belief,
your optimism for possibility,
your assertiveness to find your voice and speak up,
and to trust in yourself?
Are you gonna build a world-class BOAT
for your mindset, for you?
And to help you,
I wanna share a resource, it's called The Dream 100.
The Dream 100 is a framework I created a while ago
that is based on the 100 people,
'cause I think there's power in proximity.
You are a by-product of your community
and the people you spend time with.
So The Dream 100 is a framework
where I break it down into three buckets.
There's the mentors, the advisors, and the peers.
In the framework where click the link below to watch that,
in that process I show you how to approach them,
what each one of those buckets brings to the table for you,
how to make the list, and then just know
that you've got 3 years, 4 years,
5 years to kinda build out.
100 people's a lot of people.
Some of you guys may not even have one mentor.
I'm gonna show you how to make a list of 10,
and 30 advisors, and 60 peers.
Peers are people that are 1 to 2 years ahead of you.
They're gonna be inspiring.
They're gonna be your biggest cheerleaders.
They're gonna make the whole journey
in this crazy ocean of turmoil fun.
Imagine that if going through crap was fun,
because you knew at the end of the day
you're learning something new.
That is my hope for you.
That is my wish.
That is the message of today.
I hope that this video finds you incredibly well.
I'd love to hear from everybody below in the comments.
Let me know what is the number one thing you took away
from this analogy of building your BOAT?
I wanna hear from everybody in the comment,
please do me that honour, I'd appreciate so much.
Hope you have an amazing day. We'll talk soon.
Peace.
Bye, everybody.
(upbeat music)