- Hello and welcome to our new series
on video editing in Canva.
We're going to explore how to make shareworthy,
branded social videos quickly and easily using Canva.
(upbeat music)
I'm Tiana and I'm a Product Marketing Manager
for Canva Video.
I'll be walking you through the process
of editing stunning videos on your mobile device
and publishing straight to your social platforms
because with 3.96 billion social media users
around the world,
that's a lot of potential eyeballs
you want to catch with your content.
And luckily, Canva makes it easy.
We're going to take you through
how Canva has all the video tools you need in one location
and how to use them to design show-stopping video content
for any social platform.
We'll be exploring the Canva for Teams interface
and we'll let you know
when we're showcasing any Teams-specific features.
We reached out to video expert Jess
to show us how to create videos in Canva
and share insights on how to create content
to stop the scroll and grab your audience's attention.
I'll let her introduce herself.
- Hi, I'm Jess.
I'm the Product Design Lead for Video at Canva.
I've worked with video and motion graphics at Canva
for two and a half years,
but I started my video creation journey many years ago.
I'm looking forward to helping you
create some amazing videos today.
- In this workshop,
we'll explore why video holds such potential
for your business,
why video is one of the most important formats
in today's world, especially on mobile,
how to create perfectly branded videos
and why consistent branding is crucial for your business,
video tools in Canva,
how to create confidently, even if you're a total beginner,
how to effortlessly remove the background from your videos
without using a green screen,
how to add any type of audio or soundtrack,
from narration to sound effects to background music,
and how to manage multiple layers of audio.
Then, after running through the basics,
we'll explore more advanced features and techniques
to help you create video content to impress
with animations, transitions, and element timing.
And lastly,
we'll show you how to share your content with the world
and publish or schedule your content
to your social media platforms.
Don't forget
We also have a workbook to help you practice your skills
during the session.
Look out for the QR codes and links
shared during each topic.
In a moment, we'll dive into part one,
exploring why video content on mobile
holds so much potential for your business.
But, before we get going,
let's get inspired with this video,
showcasing what's possible in Canva's video suite.
(upbeat music)
♪ I gotta hit the beat ♪
♪ I gotta the beat, beat ♪
♪ I gotta ♪
♪ Pop that bottle it's over ♪
♪ It's the end October ♪
♪ Champagne on the shoulder ♪
♪ This is my exposure ♪
♪ Pop that bottle it's over ♪
♪ It's the end October ♪
♪ Champagne on the shoulder ♪
♪ This is my exposure ♪
♪ Pop that ♪
♪ All night long ♪
♪ But the feeling keeps kickin' in ♪
♪ Beef with all the girls ♪
♪ Pop that all night long ♪
♪ But the feeling keeps kickin' in ♪
♪ Beef with all the girls ♪
♪ Pop that all night long ♪
♪ But the feeling keeps kickin' in ♪
♪ Beef with all the girls ♪
♪ Pop that all night long ♪
♪ But the feeling keeps kickin' in ♪
♪ Beef with all the girls ♪
♪ Pop that ♪
♪ All night long ♪
♪ But the feeling keeps kickin' in ♪
♪ Beef with all the girls ♪
♪ You gotta hit the ♪
(lighthearted guitar music)
- I hope that video made you feel excited
for what's coming up.
Creating video is more than just making your designs move.
It's an opportunity to connect deeply with your audience,
to evoke emotions, reactions, to explain, and entertain.
Consider how many social platforms there are today.
And interestingly, most of them are moving towards
primarily supporting video content to connect with users.
We have Instagram, TikTok, YouTube, Facebook, Snapchat,
and more.
There's no sign of video content losing momentum
anytime soon.
So, why is video such an important tool
for all brands and businesses
to connect with their customers?
Because video is big and it's only getting bigger.
It is quickly becoming the preferred way to communicate
and it's being adopted across the board
for both social and professional use.
At this moment in time,
82% of all internet traffic is from video consumption
and more than 75% of all of these videos
are played on mobile devices.
This isn't only from companies like Netflix and YouTube.
Instagram and others have recently announced
that they are no longer photo sharing platforms.
They're now favoring video content over static content
and you can see why.
Video content has 48% more views when compared to static
and is shared 12 times more.
Video is immersive and incredibly engaging
and the use cases are virtually endless.
Join me in episode two where I'll explore in more detail
why you should be creating video content,
why video content performs so well on social platforms,
and why it holds such potential for your business.
You don't wanna miss this one.
So don't forget to subscribe so you don't miss out.
See you there.
(upbeat music)