- Thanks to all of you,
we've just cracked 250,000 subscribers on our channel.
So, in this video I wanted to share with you
the seven biggest YouTube lessons
that we've learnt along the way that got us here.
(chilled music)
Hey, it's Justin Brown here from Primal Video,
where we help you amplify your business
and brand with video.
If you're new here,
make sure you click that subscribe button,
and all the links to everything we mention in this video,
you can find linked in the description box below.
So let's jump into it.
So the Primal Video YouTube channel
has just crossed 250,000 subscribers
and both Mike and I wanted to first off say
a massive thank you to the entire Primal Video community.
And as part of that, also take this opportunity
to share the seven biggest lessons that we've learnt,
in not just hitting that milestone,
but also building a multi-six-figure online business
off the back of it.
So first, thank you for all of your support
for everyone who's liked, who's watched,
who's subscribed, engaged, commented.
Mike and I really appreciate you
and we definitely couldn't have done this
without you, so thank you.
For those of you who are on the same journey,
maybe just a little earlier on,
and you might be struggling to succeed,
or maybe you're just not growing as fast as you'd like,
these are the seven biggest things
that I wish we knew when we were starting out.
And while I'm going through my biggest tips,
let me know in the comments,
what's your number one lesson that you've learnt
in your YouTube journey so far?
All right, so the first lesson
is that YouTube is a search engine.
You wanna be creating optimized content
so that your content gets found,
and create content that people want to see.
Now I do have a video and I'll link it up in the cards,
talking this in more detail
and showing you how you can get your videos found
and ranked in YouTube and in YouTube's search.
But if you take the approach that YouTube is a search engine
and you're creating search optimized content,
you're gonna grow much much faster.
Not only are you creating content,
this is gonna show up in people's search results,
but you're creating the exact content
that they're searching for.
So you already know that when you're creating your videos
that there's an audience actively looking for your content
before you create the content.
Instead of doing what most people do
and creating their videos,
throwing them up on YouTube
and hope that people find them,
and hope that people search for them,
and stumble across them.
The second one I've got for you
is the importance of thumbnails.
Now this is something that I know
that most people overlook.
They invest no time and no strategy
around their thumbnail images.
Which means that you can have the best video ever
and it's not gonna get any views
if people don't click on the video to watch the video.
So you wanna create videos that grab people's attention.
Have some strategy and thought into them
to make sure that they stand out,
make sure that they pop,
make sure that you're getting that click.
So over time, what you can do is test different strategies
and improve on your thumbnails.
See which ones of your videos are actually getting clicked,
getting views.
And see what works and what doesn't work
and build out a strategy from there.
But this is something that when most people start
is they'll just be either letting YouTube automatically
pick a thumbnail or a frame grab out of your video
and using that as the thumbnail for your video,
or you'll be trying to find something later,
while you're editing,
and scrubbing through your footage
and trying to find somewhere where you're kind of smiling
maybe between sentences or maybe in the middle of a word,
something that you could use as your thumbnail.
Instead, get strategic.
At the end of filming your videos,
just do a few poses and point and pull silly faces.
Whatever it is, whatever you've got to do, to get attention.
And at least then when you're going through
and pulling out a frame grab or a freeze frame,
you've got some things that are going to work,
and a few options that you've got,
to be able to test
and see what's going to be the best for you
to get people clicking on your videos.
The third one is baby steps.
And what I mean by this is,
don't compare your channel to other people's channels
that are much much bigger than you.
You've really gotta focus on your own videos,
your own processes, your own content,
and aim for 1% improvement every day,
or on every video, and every upload.
Don't procrastinate.
Just keep moving.
Don't dwell on things that might have worked
and didn't work.
It really is about just moving forward
and dialing in your processes
and only making your mistakes once.
Learn from everything.
Everything is testing and growing
and focus on that 1% improvement,
either every day or on every video that you upload.
Over time, that 1% is going to add up.
You're gonna get faster at filming
and faster at editing
and faster at getting your content out there
and faster at looking at what your audience actually needs
and creating that content for them
so that you will grow faster.
And all of this will stack up and build and compound
and you'll end up with a really efficient process
and a system for creating videos.
And a big part of that is number four
which is planning up front.
You really don't wanna be doing any or much thinking
when you're actually standing in front of the camera.
More thinking is going to be more filming time, more stress.
It's gonna make the process of filming much much harder,
while you're working out what you wanna say.
Which is gonna to more editing.
So planning up front is gonna make the whole process
of creating your videos much much faster.
Now if you wanna see how we run
our entire video creation process
from idea through to scripting and keyword research,
through the upload and release
and working with our team as well,
then I'll put another video link up in the cards,
covering that off.
There'll also be a link in the description as well.
But planning, I would say, is the most important things
that you can do if you wanna make the entire process
much much easier.
Now when we first started making videos on our channel,
the level of planning that we did, at least in comparison,
was pretty much next to nothing.
We'd maybe come up with a title,
we'd definitely come up with an overall topic
that we were gonna cover,
but there was really nothing more than that.
Everything, all the thinking and everything
was done on the fly.
I thought that's how I would be best suited
to creating videos.
I know the topics, I'll just talk off the top of my head
at whatever the topic is.
But that really didn't work
and those videos weren't resonating with our viewers
and they also, without that research up front,
they weren't filtering into the algorithm
because they weren't matching
what people were searching for.
So it really was about planning up front,
not just the keyword research stuff,
but also what to include in the actual video
to make them more engaging but also to make it easy
for your viewers to follow along with
and actually learn what it is that you're showing them.
And following on from that,
the fifth one is to batch create.
Now this is an obvious one when you hear it,
but a lot of people freak out
about the idea of batch creating their content.
I know that when we started out,
we were basically shooting one video per week,
and it would take almost the entire week
to come up with our topic.
And to put the time into filming and editing.
It literally was taking us a week to film and to edit
and to release a video.
So the idea of someone saying,
yeah now go and shoot 10 at a time,
it was just incomprehensible.
And I can understand why a lot of people freak out
when the idea of batch creating your content comes through.
But just think of this.
If you can actually plan everything out
and do all of those things that we're talking about,
do your keyword research,
get your topics down first,
and you just lock out a few days
or however long it takes you
for the content you're creating,
but block out some time to create multiple videos,
and shoot multiple videos at once,
then you've got so much more in the back catalog then
to be able to edit down in bulk,
to be able to invest some time
so that you're off that content hamster wheel.
You're not worried about
gee what video am I running out this week or today
and I haven't shot or filmed anything yet.
You can take some pressure off
but it'll also then helps you bring in other people
to help you out with that stuff.
Because you're not running on that last minute
oh I need to upload tonight,
or I've told people there's a video coming out tonight
but I haven't even filmed it yet.
We've all been there.
And once you get out of that content hamster wheel,
it is just amazing what you can actually do.
So if I asked, we'll actually batch create our content,
I'll film in blocks of eight to 10 videos at a time
so that then we're sorted,
we release one video a week
so we've got eight weeks
so 10 weeks worth of content
that we can then drop out over that time.
So if you're freaking out about the batch creation stuff,
and you still can't see how it's possible for you
with time and everything to be able to do that,
think of when you're planning.
Don't just plan out one video, plan out multiple.
Then when you're shooting your videos,
allow a little bit of extra time
and try to at least do two videos instead of just one.
Even the flow on from creating two videos
at a time instead of just one,
it's gonna free up a heap more of your time.
You'll be much much smarter and effective
with that time that you've got.
The sixth one is to create videos in the best way
or the easiest way for you.
Again don't compare yourself to other people
and say oh that person doesn't even have dot points
or doesn't even have a written script,
or doesn't use a teleprompter.
So I have to do exactly the same.
It really is about you.
What is the easiest way for you to get your content out?
Is it just speaking to dot points?
Is it having a full written script
that you might refer to and read a paragraph out
and then present it to camera.
Or is it using a teleprompter
and reading out your scripts word for word?
Whatever it is, it doesn't matter.
It's all about sharing your information,
getting your message out there,
creating content that resonates with your viewers.
Whatever the best way is for you to do it,
the easiest, the fastest,
the most stress-free way for you to create content, do that.
Because there is no right or wrong with this.
And for us, we actually do a mix.
Some of them, are just dot points
with all the research and everything done first.
Some of them we have a full written script.
And others, I'll have a teleprompter.
So even for this video that I'm shooting right now,
I have a teleprompter where I can see my dot points
written right there on the 6screen.
And I know that I don't even have to refer off
to a piece of paper.
I know the topics that I wanna cover
but they're just dot points.
I'm just speaking to them
and I can speak around the topics
but if I want something that is really really on point,
and word for word, and I don't wanna miss anything,
or say something the wrong way,
then a teleprompter could be the perfect tool for you.
Now if you're interested in finding out more
about teleprompters and how you can use them,
without people actually knowing that you are reading,
I'll put another link up in the cards now
and below in the description, showing you how to do it.
And the seventh one or the seventh lesson,
is to diversify off platforms.
What I mean by this is not putting all your eggs
in one basket and just growing on the one platform.
What I would strongly recommend,
is that you grow an email list.
This is something that you own and you control,
and if something happened to your YouTube channel,
to your Facebook page, it doesn't matter,
if something happens to one of your
social media profiles or accounts,
you've still got a way that you can directly communicate
and connect with your audience.
So growing an email list will let you bring in
new revenue streams.
It'll let you build deeper relationships
with your subscribers.
And also bring in targeted leads into your business
or to help you grow your brand as well.
Now I've added a link down the description
to our free email growth workshop,
taking you through step-by-step the whole strategy around
growing your email list
and how we are able to grow our email list
from YouTube and how you can do exactly the same.
And we take you through step-by-step how you can do it.
Now if you take one thing away from this today,
please make this it.
Start now whether you're ready or not.
Whether you believe email is going to be the best thing
for your business or not, take an hour.
Go through this free workshop,
it shows you exactly how to start
and how to set up your email platform,
setting you up for major growth in the future.
This is one of the biggest reasons
that we've been able to build our multi six figure business
driven almost entirely from YouTube.
So there's a link on screen now
to access the free Email List Growth Workshop.
I strongly recommend it.
It's been an absolute game changer for us.
And again, a massive thank you for all the support
in helping us reach 250,000 subscribers.
And I'll see you in the next video.