(groove music)
- I love it.
(techno music)
(piano music)
- Today we are finally
after many months hiatus
shooting on Wednesday, the Bikes By Trek video.
And today it's all about getting our product shot
in our pillbox.
Yeah, basically here with all this gear,
all of these great people to get one hero shot.
- Couple letters came out of the board
so a little bit of surgery here
and the hardest part is swimming to the letters.
(piano music)
- We're putting a hook here.
We're going to run fishing line
from here to one of those metal beams.
Hopefully we'll have an invisible pulley system.
(piano music)
- It looks like I'm not doing anything,
but I swear there's a line here.
- [Bailey] He's really walking a fine line.
- The door's that way, buddy.
(piano music)
- We're really close.
We are just getting finicky,
trying to, flesh out the details
and we have lots of fishing lines going
in different directions.
Lots to coordinate here.
We have lighting cues.
We're close.
I think we're going to get it in the next two.
Mark my words.
(piano music)
- Here we are.
Day number two.
At a wonderful house location.
- Oh, we have half a day here.
We gotta do it quick.
We have a few shots inside.
Few shots outside.
And then the second half of the day is going
to be using a process trailer.
Kim flew in from Edmonton to shoot with us.
Long way, it was worth it.
Cause it looks like a million bucks.
Jim and Kim are a couple.
And we're just going for the classic pharmaceutical
stereotypical commercial,
but we're putting our spin on it.
- We are mounting a light that I call the "crepe",
it's a custom LED fixture.
It's going give her some fill for when she's here
and then it's going to act as a backlight
for when they are at the chair.
It's a two for one special.
- These are the cereal boxes from Supercaliber
I attempted to reuse them in our last shoot,
Time to Buy an E-bike
but we forgot them at home.
It's today's Easter egg.
I love some Wheelies in the morning!
- Oh Wheelies is back.
(piano music)
- Why don't we do this?
And we'll get a flare,
we'll get that same shot, just have it blowy-outy.
Get the kettle going, get some steam.
Maybe like there and keep one of those lights
that flare the lens.
(piano music)
- Come out and shake and then walk down the stairs,
like you are going to go for a ride.
- Okay how are you?
- You guys are good friends.
- Okay-
- There you go.
Ready?
And action!
This is my first time shooting with a process trailer.
Normally you have a car on one of these,
but we're doing a bicycle.
The original plan was to put it on a trainer,
but not compatible to e-bikes.
So the boys are rigging up
something with pipes, Popsicle sticks and hot glue.
Hopefully it holds.
- Don't forget the paper mâché.
(relaxing music)
- Like I said,
this was Jim's idea to juggle on the process trailer,
on our first phone call,
I told him about this idea
and I told him that the ideas that we're doing,
things that are kinda impossible to do while riding a bike.
And he said, "Well, I can juggle."
And then he also had the courtesy of reminding me yesterday
that, "Hey, I just want to remind you that I can juggle."
So I was,
" Oh yeah, well, I will buy some oranges."
- [David] It's in his email signature.
- By the way.
- [David] Jimmy Evans, I can juggle.
(upbeat music)
- Hey what's up guys,
welcome to my YouTube channel.
This is day three.
I am now the owner of IFHT Films.
(upbeat rock music)
- There's a live stream dance class happening over there.
And they told us to be quiet
cause they have a permit.
(upbeat music)
- Yeah, it looks really good.
- They get a bit closer and closer.
Like it's like really a nice light.
- Those lights are sick.
(funky music)
- We definitely didn't come here,
thinking that you were going to be in this trailer.
- Yeah me either
but it makes some good BTS content.
- [Matt] I love that you are stoked to get in there.
- [Oscar] Oh yeah.
- So this is the plan, okay?
All right, everybody just take a look at that.
Okay.
We got two more seconds.
Okay.
- I had it on turbo
and I couldn't believe,
this thing goes zero to twenty-five faster than my car.
- I love them they're so cool.
- [Cameraman] I'm not recording this
so you can honestly tell me the truth
- Oh okay, I do.
I do love them, these are impressive, very impressive.
And I love the color it's so nice.
- [Matt] Dog shit, dog shit.
(upbeat music)
- Hi, I'm Divinder Purewal, I'm the doctor.
- [Qwase] This is for coffee or for tea, like?
- [Brooke] It's for coffee.
- [Qwase] Like that serious of a coffee?
(both laugh)
- Go wider.
(upbeat music)
- And action.
- [Woman 2] And then we (beep) way more.
(relaxing music)