So you want to start creating videos for your business but the idea of being in front of
the camera gives you heart palpitations. In this video I’ll share with you 5 tips to
on how to be more confident on video so you can start feeling a little more at ease and
begin creating videos to connect with your audience and grow your business.
Stay tuned. Video is an extremely powerful tool to use
to build your business because it can help you create trust quickly. And the more that
people trust you, the higher the likelihood that they are going to buy from you. But many
people avoid creating videos because they don’t feel confident enough to be in front
of the camera. Let’s look at a few ways we can help you improve your confidence on
video, so you can start putting yourself out there to reach more people, share your knowledge
with the world and grow your business.
Tip number 1. Clear the room. One of the things I do when I record video
is I clear the room. That means no one is allowed in the space I’m recording until
I’m done. By doing this, It’s just me and the camera and I don’t have to feel
additionally self-conscious with anyone else in the room. So I can focus on delivering
my content without people watching me while I’m doing it.
Tip number 2. Look the part. There’s a really tacky cliche that goes
“When you look good, you feel good, you feel good, you play good” and this is actually
quite helpful when it comes to being more confident on camera.
For the ladies, applying some makeup can help you feel a little less self-conscious.
I usually apply a good liquid foundation, with a powder finish so my face doesn’t
appear so shiny on camera. I also apply lipstick, some eye shadow and fake lashes to increase
the level of glam.
Dress it up so you feel good when you’re recording video, and you can focus less on
your appearance in the moment and more on the content.
And remember, you don’t need to look like a supermodel to create great video. People
like to watch normal people (like you and I) because it helps them feel connected to
them and it's less intimidating.
Tip 3. Practice. When recording videos, I find that I feel
more confident when I’ve scripted out what I am going to say, or at least have an outline
and run through the lines before I record.
When I do this, it is easier for me to be articulate in the videos. I feel more confident
because I’m not stumbling on my words and I know what I need to say so I can also speak
as naturally as I can. Tip number 4: Adjust your mindset.
The fourth tip to help you be more confident on video is something I’ve learnt from copywriter
and author Alexandra Franzen. Franzen in her course “unstoppable” talks about how we
need to create and put our content out into the world because there is someone out there
who needs to hear your message.
So instead of thinking “why should I bother, there are so many videos out there”, have
the mindset that your audience is out there waiting to hear from you - they just don’t
know it yet but they need to hear what you have to say.
And my final tip, tip number 5. Apply lightness. In the book “Big Magic: Creative Living
Beyond Fear” by Elizabeth Gilbert, Gilbert talks about the idea that what we create is
important, but to not mistake your work for a human child. Your work is not your baby...this
thinking leads to serious pain.
Be light with your work. Use this tip to help you feel more confident on camera, knowing
that your work doesn’t have to be perfect and if it is criticized, you and your videos
will be just fine. And you can continue to create more videos to connect with more of
your audience.
If you liked this video, make sure to subscribe to my channel. And if you’re looking to
for more ways to get more clients and grow a business that you love
make sure to pick up a copy for my free Personal Branding Guide. In it, you’ll learn all
about the strategy, equipment and software and you need to set up and build a business
that is aligned to your personality and that generates leads and sales. To get your hands
on it, simply click here, or in the link in the description box below.