- A few weeks ago I published a full length YouTube
channel consultation I did with a channel that was just
going full time on YouTube and one of the things we
talked about is Media Deck.
And YumYucky wrote and asked this question on that video,
"Can you talk more about the Media Deck?
"Never heard that term.
"Is this different from a media kit?
"Can you do a dedicated video about this?"
Yes, let's do it here because it is an essential part
of how you're gonna make money doing brand deals and
sponsorships going forward, that's coming up.
Hey guys, my name is Tim Schmoyer and welcome to
Video Creators.
This channel is all about helping you guys grow your
YouTube audience so you can spread a message that
reaches people and changes their life.
And in order to continue to grow your channel you need
to make money, right?
You need to make it sustainable so you can continue
to invest into the content that is reaching people
and serving your audience well.
One of the ways you can do that, of course, is through brand
deals and sponsorships.
I have been a full time YouTube creator now for about
five years and I have done many brand integrations,
sponsorships, promotions, brand deals and I have found
that a Media Deck is a very important tool for when
you're building a relationship with a brand who had
maybe never heard of you before, isn't as familiar with
your content yet.
It's just like a quick get to know me quick type of thing
is basically what a Media Deck is.
And whether you call it a Media Deck or a media kit,
it doesn't really matter that much, they both serve
the same purpose.
I want to give you guys a few tips on how to best create
one of these that will make it as effective as possible
for you.
As we walk through together some of the basic elements
that this Media Deck needs to include I'm gonna give
you guys a link to a sample one that I've put together.
The link is in the description below this video
here on YouTube, you can go download it.
It's one I put together for my family's channel over
at Schmovies.
So if you want to get a closer look at it, get that length,
but let's walk through it here together and I'll walk
you through the principles of what's happening there,
including some of the things that I should have in there
that are not in there.
The first principle is that this media deck should
not be long.
Like, don't make it 100 slides long,
you're not sharing your entire life story here.
I recommend somewhere between eight and 10 slides
is ideal.
I've already broken that in the sample I'm giving
you guys down below.
So you can stretch it if you need to, eight to 10
is kind of ideal.
I mean, these people you're sending this to,
they're busy.
They don't yet really care about you, they might not
have heard of you yet and so you don't want
to take a ton of their time, you just want to give them
something visual that they can just quickly glance
through and be like, "Oh this looks good,
"I want to learn more."
The first slide in your media deck should just be a
quick cover, something that looks enticing and kind of
just pitches you, your channel, and what you're all about.
And then I recommend that you get into your story.
Like who are you?
What is your back story?
What brought you to YouTube?
What is your mission on YouTube?
Just a little bit of your story.
So on Schmovies, for example, we are all about reaching
people, changing lives, and so we've chosen to just
take a few comments from people who watch our videos,
sharing it with the brand that this mission that we say
we have we're actually accomplishing it and this is
what we're all about.
It's not necessary that you include YouTube comments
in your media deck, that's just something I've chosen
to do because I feel like it reinforces what's most
important to us and that's why my media deck,
the first several slides are just about our mission.
Now, a lot of you guys don't need to take that many slides
to make that point, I just do it because that is such
an essential part of who I am and what we're all about
on YouTube that I just want to work with brands who are
also on board with that same mission.
And those types of slides will get them excited and
those are the types of people I want to work with.
The next thing I recommend you include in this media deck
is demographic information about your actual audience.
The people you're actually reaching.
Fortunately, all of this information is very easily
accessible in your YouTube analytics so just dig in there
and get info and put it in your media deck.
You also should have a slide that kind of summarizes
your social media following.
Now I've chosen to take a few different slides to do this.
You could probably just do it in one, two,
I think three is probably too many like I've done here.
But just give this brand some idea,
like are we talking millions of people here?
Are we talking hundreds of people here?
Just give them a good idea about the size of the
audience that you're reaching.
The next thing you should have in your media deck are some
examples of brand deals and brand integrations that
you've done in the past.
Now, if you haven't done any in the past then you can
just go do some for free without the brand even knowing.
Do like a product review or maybe there's something that
is a tool that you just feel like your audience would
get a lot of value out of and you're just gonna
talk about it for free, not because they're paying,
maybe you're using an affiliate link or something
like that but at the end of the day to give you some
practice just talking about a brand in your content
and then just seeing how your audience responds.
In the sample media deck that I'm sharing with you guys,
I have several different examples.
Again, that might be too many.
You don't need, if you just have one really good solid
one that you're just really proud of, just put that one.
Again, it's not to give them all the information,
it's just to wet their appetite and be like,
"I would love to work with these guys."
That's the goal of the media deck.
If you haven't burnt through your eight to 10 slides
yet I also recommend that you have like a testimonial
or two from other brands that you've worked with
in the past.
If it went well, it was a great experience for you and
for them, just reach out and simply ask them to write
a couple sentences or so just that they could use
to share with other brands about the experience they had
in working with you.
And then that last slide is very important,
this is where you're gonna tell that brand how they should
take their next steps with you.
Is it to call you?
Is it to email you?
Is it to schedule an appointment to talk with you?
What is the next steps that should be very clear.
Maybe you notice throughout my entire deck I do not
mention anything about pricing, I don't share with them
how much it's gonna cost and the reason for that is
I just want to get them on the phone,
I want to get them into a correspondence,
I just want to start interacting with them and get
them excited and hear what the potential could be
and that.
Like, the numbers stuff, I try to hold that off until
they're at the point like, "Yes, I want to do a deal,
"how much does this cost? Let's get moving with it."
Part of the reason for that is because different
brands have different budgets that they're working with.
I worked with some brands and I pitched them what I
thought was a really high number and they just
took it without even blinking an eye.
And they're kind of surprised it was so cheap.
And then I've worked with other people,
I've told them the same price and they're like,
"That is crazy amount of money, Tim, we could never do that,
"how could you even ask for that much money?"
And I'm like, okay well that one's just not gonna
work out then, you know?
But through some conversation with them you can maybe
ask questions like, what kind of budget are you guys
working with 'cause that will determine how much I can
do in this and how much I can invest in really making
this awesome for you guys and just kind of getting
an idea.
And if they say, "We're thinking, we've got a budget
"around 10,000 for this," and you are thinking in your
mind you are gonna do it for $1,000 you're like,
"Oh yeah, okay 10,000, yeah I can do it for that."
So don't pitch yourself too early,
you might be either way too high or way too low.
An excellent, but that I highly recommend that was
very helpful for me as I was learning how to pitch
myself not just to brands, but everyone's pitching
themselves to someone whether it's for a job interview
or on a date your pitching yourself to your boyfriend
or girlfriend, whatever it might be,
a really good book is called Pitch Anything and I
highly recommend it, I'll put a link to that in the
description below this video, as well.
Another common question that comes up at this point is,
"Tim how do I know what a good rate is to charge for
"a brand integration? Or for a deal verses a shoutout
"or something like that?"
I've done many other videos about that topic here
in the past, I'll put some linked up in the description
below or an interactive card will pop around here
that'll take you to a dedicated video that will help you
determine what your value and your channel's worth is
so you know how much to charge.
Now, one very very important detail with all this
that often goes over looked is this principle that
good design equals perceived credibility.
I highly recommend that this thing just looks awesome.
If you don't really have good page layout, font skills,
design skills, graphic skills this is an area where
I definitely recommend it is worth investing some
money into hiring a designer to make this thing look
slick and awesome.
Just like a good YouTube thumbnail, it does not matter
how amazing the content in your media deck is if
someone's not enticed to look at in the first place
because of the design and the way it catches their eye
and keep them flowing through the whole entire document.
So please don't just use some basic PowerPoint bad
template or something like that.
I'll put a link in the description below that'll take
you to a place where I usually buy my presentation
templates from and you can use that to really find
some really slick looking well-designed professional
looking templates that you can use to just replace
some text and make something that looks pretty decent.
Now one of the awesome parts about the video creators
community is that there are tons of you guys who
have already used your media decks to successfully
land brand deals and sponsorships.
And I want you guys to comment down below sharing
your best tips and your best advice for how you use
your media deck to make money on YouTube with brand
deals and sponsorships.
And the rest of you guys, if you want to learn more
about this, read those comments that they are leaving
down there, you will learn a ton from them.
And if this is your first time here at Video Creators
I would love to have you subscribe because here at this
channel we're all about helping you guys grow your
YouTube audience, get more views, get more subscribers,
make money all for the purpose of being able to serve
your community well.
So thank you guys for letting me be a small part of that,
subscribe, and I'll see you guys again next week, bye.