IF YOU OR SOMEONE YOU LOVE STRUGGLES WITH CONTROLLING
DIABETES, YOU KNOW THE DAILY TESTING CAN BE A HASSLE.
IT CAN BE PAINFUL AND IT CAN ALSO BE EXPENSIVE.
BUT WHAT IF I TOLD YOU THAT IT DOESN'T HAVE TO BE THAT WAY.
HERE TO SHED SOME LIGHT THIS MORNING IS CATHY PEREIRA, VICE
PRESIDENT OF SALES AND MARKETING FOR OMNIS HEALTH.
HEY CATHY! GOOD MORNING!
GOOD MORNING! HOW ARE YOU?
I AM GOOD. YOU KNOW NOVEMBER IS AMERICAN
DIABETES MONTH AND IT'S INTERESTING BECAUSE IT APPEARS
THAT DIABETES IS AS BIG OF PROBLEM AS EVER.
IT IS, UNFORTUNATELY. ABOUT 26 MILLION AMERICANS HAVE
DIABETES RIGHT NOW. THAT'S ABOUT 8 PERCENT OF THE
PATIENT POPULATION. WHICH IS HUGE.
8 PERCENT? 8 PERCENT OF THE U.S.
POPULATION HAS DIABETES. 7 MILLION OF THEM ARE ACTUALLY
WALKING AROUND. PATIENTS THAT DON'T UNDERSTAND
OR KNOW THAT THEY HAVE DIABETES. SO THEY MAY BE EXPERIENCING
SYMPTOMS BUT NOT REALLY KNOWING WHAT IT IS.
EXACTLY. AND UNFORTUNATELY, DIABETES IS
KIND OF THE CENTERFOLD FOR EVERYTHING IN TERMS OF
COMORBIDITIES THAT EXIT OUT. SO, WHEN YOU'RE LOOKING AT A
STROKE. THAT WAS A COMPLICATION OF
DIABETES. IF YOU'RE LOOKING AT THINGS LIKE
NOT BEING ABLE TO FEEL IN YOUR FINGER TIP OR TOES.
THAT MIGHT BE DIABETIC NEUROPATHY.
SO THOSE PATIENTS MAY BE EXPERIENCING SYMPTOMS AND NOT
UNDERSTANDING THAT THEY HAVE DIABETES ITSELF.
SO, LET ME ASK YOU. WHAT IS DIABETES TESTING USUALLY
LIKE FOR PEOPLE. WELL, DIABETES TESTING CAN BE
CUMBERSOME AT TIMES. IT CAN BE A CHALLENGE.
FOLKS ARE NOT ONLY MANAGING THEIR DIABETES BY DIET AND
EXERCISE. BUT THEY ARE ALSO DOING IT BY
THEIR BLOOD GLUCOSE VALUE. SO, THEY MAY BE TESTING 2, 3, 4,
TIMES A DAY. PRICKING THEIR FINGER?
PRICKING THEIR FINGER. UGH.
YEAH. WHICH IS PAINFUL.
YEAH. SO FOR A PATIENT TO BE ABLE TO
CONTINUE TO USE A PRODUCT. OR TO BE ATTACHED TO A PRODUCT,
THEY REALLY WANT THAT PRODUCT TO BE EASE OF USE.
THEY REALLY WANT IT TO BE SIMPLE.
SOMETHING THAT'S NOT HARD TO DO. BECAUSE THEY HAVE TO DO IT SO
MANY TIMES DURING THE DAY. AND I THINK IN THIS DAY IN AGE,
PEOPLE ARE REALLY LOOKING FOR THAT ALL IN ONE SOLUTION.
IF THEY CAN FIND IT. RIGHT.
AND I KNOW THAT YOU'VE GOT A PRODUCT RIGHT HERE.
TELL ME A LITTLE BIT ABOUT THIS PRODUCT.
YOU DO. YOU'RE RIGHT.
EVO, YOU KNOW, ALLOWS THAT DISCRETENESS TO DIABETES.
IT'S A FULLY FEATURED METER. WHICH MEANS THAT THE PATIENT
ISN'T SACRIFICING ANY OF THE BELLS AND WHISTLES OF A FULLY
FEATURED METER. SO IT'S GOING TO BE ALL
INCLUSIVE IN ONE PACKAGE. YOU'LL HAVE A 50 COUNT VILE OF
TEST STRIPS. WHICH IN OF ITSELF IS ABOUT A
$29.99 VALUE IN THE CASE. YOU'LL HAVE A METER.
YOU'LL HAVE A CONTROL SOLUTION. A LANCING DEVICE.
AND A 50 COUNT VILE OF TEST STRIPS.
THAT'S ALSO BIG TOO. YES.
VERY MUCH SO. HAVING A 50 COUNT VILE OF TEST
STRIPS. SO WHAT'S DIFFERENT ABOUT THIS?
YOU KNOW, REALLY WHAT'S DIFFERENT ABOUT EVO IS WE'RE
PUTTING IT ON SHELF AT A REIMBURSEMENT PRICE POINT.
THAT WOULD MAKE SENSE TO THE CONSUMER.
WITH EVERYTHING MOVING ON BOARD WITH DIFFERENT REIMBURSEMENTS.
WHETHER IS BE MEDICARE OR COMMERCIAL INSURANCE.
PATIENTS ARE FINDING IT HARDER AND HARDER TO PULL OUT OF
POCKET. TO BE ABLE TO CHOOSE BETWEEN
THEIR GROCERY BILL AND THEIR HEALTH CARE BILL.
AND WE ARE HOPING THAT WE ARE ABLE TO PROVIDE SOMETHING ON
SHELF THAT WILL NOT HAVE TO HAVE THAT DECISION.
SO, WHEN WE TALK ABOUT THIS. WHAT ARE WE LOOKING AT IN TERMS
OF PRICE POINT? MORE OR LESS?
SURE. SO, ON SHELF YOU CAN LOOK AT
SOME OF PRODUCTS CAN BE ANYWHERE BETWEEN $96 FOR A 50 COUNT VILE
OF TEST STRIPS. THE NEXT CLOSEST BRAND IS ABOUT
$29.99. AND WE ARE LOOKING AT SHELVING
THIS ON SHELF FOR $9.99. WOW!
SO, THAT'S A HUGE COST SAVINGS TO A PATIENT.
ABSOLUTELY. I THINK PATIENTS WILL APPRECIATE
THAT. AND I DON'T WANT YOU TO GO
ANYWHERE. STAY RIGHT WERE YOU ARE BECAUSE
WHEN WE COME BACK WE ARE GOING TO TALK A LITTLE MORE ABOUT WAYS
TO MANAGE DIABETES FOR A LONGER, HEALTHIER LIFE.
SO DON'T GO ANYWHERE AND DON'T YOU GO ANYWHERE.
KEEP WATCHING THE BALANCING ACT. (MUSIC)
(COMMERCIAL BREAK) (MUSIC)
WELCOME BACK! WE'RE TALKING WITH CATHY
PEREIRA. VICE PRESIDENT OF SALES AND
MARKETING FOR OMNIS HEALTH. AND I KNOW CATHY, YOU STARTED BY
TELLING US THE EMBRACE EVO METER BEFORE THE BREAK.
AND YOU SAID THAT IT'S THE ONLY COMPACT METER AVAILABLE THAT IS
INCLUSIVE WITH THE 50 TEST STRIPS.
SO, WHAT DO YOU MEAN BY THAT? AND HOW DOES THAT HELP PEOPLE
THAT ARE MANAGING THEIR DIABETES?
WELL, ALL THE COMPETITORS THAT ARE ON THE MARKET RIGHT NOW, IN
TERMS OF CHOICE, ONLY INCLUDE A 10 COUNT VILE OF TEST STRIPS.
SO, WITH US INCLUDING A 50 COUNT VILE.
IF ALLOWS THE PATIENT TO EXTEND OUT THEIR TESTING TIME.
WHICH MEANS THEY'RE GOING TO BE ABLE TO EXTEND OUT THEIR VALUE.
IN TERMS OF WHAT THEY ARE PAYING FOR THE PRODUCT.
WHEN YOU HAVE SOMETHING ALL INCLUSIVE, EVERYTHING YOU NEED
IS THERE! THAT'S RIGHT.
IT BECOMES AND OCEAN. I MEAN, YOU'RE WALKING IN AISLE
13. TRYING TO DECIDE IF YOU ARE
NEWLY DIAGNOSED, WHERE DO I GO? WHAT DO I DO?
WHICH ONE DO I PICK FIRST? AND SO WE WANTED TO BE ABLE TO
PROVIDE THE CONSUMER TO SAY, HERE'S A METER.
HERE'S A VILE OF TEST STRIPS. HERE'S A LANCING DEVICE.
HERE'S LANCETS. HERE'S CONTROL SOLUTION.
HERE'S EVERYTHING THAT YOU'RE GOING TO NEED.
FUNCTIONING WITHIN THIS BOX. SO THAT YOU'RE NOT LEFT TO
WONDER, WHERE DO I GO? WHAT ELSE DO I NEED TO DO?
AND WITH PEOPLE THESE DAYS. TIME IS OF THE ESSENCE.
ESPECIALLY IF YOU'RE A BUSY WORKING MOM.
LIKE A LOT OF OUR VIEWERS OUT THERE.
AND IT MAKES ME THINK TOO. BECAUSE ONE OF THE THINGS I KNOW
I CAN BE A LITTLE GUILTY OF IS ALWAYS TAKING CARE OF OTHER
PEOPLE. RIGHT?
I'M TAKING CARE OF MY KIDS. I'M TAKING CARE OF MY HUSBAND.
I'M MAKING SURE THEY'RE OK. THAT'S RIGHT.
BUT I'M NOT MAYBE TAKING AS GOOD OF CARE OF MYSELF.
AS I CAN. AND I'M SURE THAT'S SOMETHING
YOU CAN RELATE TO. YOU'VE GOT AN 8 YEAR OLD, RIGHT?
SO, YOU KNOW! I DO!
IT CAN HARD! IT IS.
I HAVE AN 8 YEAR OLD LITTLE GIRL.
AND AGAIN IF YOU GO BACK AND YOU LOOK AT STATISTICS.
215,000 OF THOSE DIABETES PATIENTS ARE UNDER THE AGE 20.
WHAT? UNDER THE AGE OF 20.
WOW! SO, THAT'S CONSIDERED TYPE 1
DIABETES. TYPE 1 DIABETES IS GOING TO BE,
YOU'RE BORN WITH THAT DISEASE. AND THEY ARE HAVING TO MANAGE
THAT ON A DAILY BASIS SINCE THEY'VE BEEN LITTLE.
SO, PRICKING YOURSELF 2, 3, 4, TIMES A DAY.
SOMETIMES UP TO 10 TIMES A DAY. FOR THAT PATIENT POPULATION CAN
BE A LOT. AND SO ONE OF THE THINGS YOU
WANT TO MAKE CERTAIN IS THAT YOU'RE PROVIDING THAT PRODUCT TO
THEM THAT'S GOING TO BE EASE OF USE.
YOU REALLY WANT IT BE SIMPLE AND EASY FOR THEM TO USE.
AND SO WHAT CAN PEOPLE DO TODAY? WHO HAVE DIABETES.
WHAT CAN THEY DO STAY HEALTHY? WELL, YOU KNOW.
THE MOST IMPORTANT THING IS OBVIOUSLY MAINTAIN A GOOD DOCTOR
- PATIENT RELATIONSHIP. YOUR DOCTOR IS GOING TO BE YOUR
BEST FRIEND. IN RELATIONSHIP TO DIABETES.
BUT EATING HEALTHY. YOU KNOW, AND LOOKING AT THE
CHOICES THAT YOU'RE MAKING. SEEMS VERY SIMPLISTIC BUT WHEN
YOUR PANCREAS STARTS TO SHUT DOWN AND YOU'RE NOT MAKING AS
MUCH INSULIN AS YOU SHOULD BE. IT REALLY BECOMES CRITICAL TO
UNDERSTAND THE FOOD THAT YOU ARE PUTTING IN YOUR MOUTH.
AND RIGHT NOW IT'S LESS CARBS. THE TYPICAL, STAY AWAY FROM THE
BREAD. STAY AWAY FROM THE WHITES.
AND LOOK MORE TOWARD THE WHOLE GRAINS.
AND LOOK MORE TOWARD THE FRUITS AND VEGETABLES.
AND ALL THE MORE IMPORTANT WHEN YOU HAVE A FAMILY HISTORY.
AND YOU AND I WERE TALKING ABOUT YOUR FAMILY HAS A HISTORY OF
DIABETES. AND WITH AN 8 YEAR OLD LITTLE
GIRL NOW. YOU BETTER MAKE SURE THAT MAYBE
THAT HISTORY. WE CAN KIND OF STOP THAT.
ABSOLUTELY! YOU KNOW, YOU'RE SO HEIGHTENED
TO SAY. OK, WITH THAT TYPE OF FAMILY
HISTORY AND THAT HEREDITARY GOING ON.
YOU'RE LOOKING AT IT SAYING WOW. I HAVE TO MAKE BETTER CHOICE FOR
HER. I HAVE TO MAKE SURE SHE
UNDERSTANDS HOW MUCH EXERCISE TO GO GET.
SO, WE'RE WORKING SOCCER ON MONDAYS.
AND WORKING HORSE BACK RIDING. YOU KNOW, TUESDAY, WEDNESDAY,
THURSDAY. IMPORTANT.
IMPORTANT. SO, WHERE CAN VIEWERS PICK UP
THE EMBRACE EVO? RIGHT NOW TODAY!
IN CASE THEY WERE WONDERING? RIGHT NOW, I WOULD REALLY LIKE
FOR THEM TO GO TO OMNISHEALTH.COM
AND WE CAN POINT THEM IN THE RIGHT DIRECTION.
WHETHER THAT BE A MAIL ORDER PARTNER.
OR A RETAIL PARTNER WHERE THEY CAN GET THE PRODUCT.
WELL, I HAVE TO TELL YOU. TERRIFIC ADVICE.
SO GREAT TO MEET YOU! IT WAS SO NICE TO MEET YOU TOO!
THANK YOU FOR COMING. THANK YOU FOR HAVING ME.
ABSOLUTELY. I THINK THIS IS A TERRIFIC
SEGMENT. ESPECIALLY NOW DURING AMERICAN
DIABETES MONTH. AND SO IF YOU WOULD LIKE MORE
INFORMATION ABOUT INNOVATIONS IN DIABETES TESTING SIMPLY LOG ON
TO THE WEBSITE, IT'S OMNISHEALTH.COM
THAT OMNIS, O M N I S HEALTH.COM