hey what's up guys it is December 12th
and today in this video I want to give
you some tips on it's really last second
tips isn't it uh on how you can increase
your sales today in the near term the
advice I would give you as soon as the
Christmas sales Rush is over will be
different than what we're going to talk
about today because we want to
capitalize on basically this being peak
season for us to be making sales so
let's get right to it
quick reminder take advantage of my free
Amazon merch mini course you can find
the link in the description and I've
also got a link to my Amazon merch
Facebook group if you're not already a
member down there in the description
so here are my sales uh through December
12th through right before I hit record
on this video uh
1575 sales in 12 days not bad it's not
as good as I could hoped for uh and guys
in this video I'm not going to be able
to tell you anything that's going to
fast forward your sales to this number
if you're not somewhat close you know
already right we pretty much expected
that but what I want to do is just kind
of give advice to you based on your tier
and I will start actually even if you're
in tier zero you're not in Amazon merch
yet
so if you're not in Amazon merch yet the
first thing I want to recommend is wait
until January to apply I don't know why
but they I mean I can imagine uh they
don't seem to let people into Amazon
merch in November December uh at least
from my perspective outside looking in
and I only really know through like
monitoring the Facebook group monitoring
comments monitoring emails
it seems like the rejection rate is as
high as it could possibly be in November
December okay and this is also when like
the server load is really high because
they're getting so many visitors
Etc so wait till January if you're not
in if you're in Amazon merch and you're
in the low tiers and uh tier 10 tier 25
tier 100 tier 500 is even kind of a low
tier
to in order to maximize your sales right
now to capitalize on the opportunity
that comes once a year where we're in
Peak sales season right now
the first thing I want to recommend
doing
go back and audit your existing designs
if you have designs that have not sold
that are in niches that only come around
once a year that isn't Christmas
go delete those products and upload new
stuff all right maximize the value of
those slots also as a quick reminder
upload slots that are empty have no
chance of making you sales I know that's
obvious but let that resonate in your
head for a second if you have the
ability to create products on Amazon's
catalog right now through Amazon merch
please use them even if you have to
upload text only no research involved
designs at least it's something
something more than nothing there's a
chance all right so you're telling me
there's a chance yes
give yourself a chance of making a sale
by filling your upload slots hopefully
you guys don't have any upload slots
available right now uh because man I
mean you missed out on a chance to you
know potentially make more sales uh but
you didn't fill them all right and even
if you have everything maxed if you're
in the lower tiers especially go and
audit your existing uploads delete
anything that has not sold all right I
don't know if I mentioned that a second
ago but make sure it hasn't sold if it's
sold you probably just want to leave it
on Amazon if it has not sold though you
can delete and then upload something new
that people might buy for the holidays
now here's the thing if you have access
to advertising
okay so now we're talking like tier 500
and above I'm assuming some people in
tier 500 I know not everybody has access
to ads
if you have access to ads
you want to strongly consider setting up
ads at a minimum
four products that have already sold
okay if you have products that have sold
that means somebody out there was
looking to buy it so that's validation
and that the design was good enough
that's validation and that whatever
keywords they typed into the search bar
before clicking and purchasing yours the
algorithm at least now trusts your your
listing a little bit more okay
and you know if you don't run ads you
won't actually know what they searched
before clicking and buying your product
if you run ads though you start to
figure out those keywords but right now
is a great time to increase visibility
to your listings through ads if you have
the ability to
the reason I'm going straight to ads
right now is because I wanted to just
mention something when you upload new
designs
keep in mind that number one like the
Amazon algorithm
it's not I mean this is me my personal
opinion right but like I don't think it
immediately starts getting served to
people to customers
like right away you know what I mean
like that listing may say live it may be
purchasable when you click it from your
merch catalog but is it immediately
going to start showing up in organic
search results given the the size of
Amazon's database I think it probably
has a little bit of a buffer before it
starts getting served up to people in
search results even if it's just an hour
okay but more than that keep in mind
that like
Google's web crawlers also crawl
Amazon's catalog
they index the listings in Amazon's
catalog Google sends traffic to our
listings as well okay and if we submit
new products right now
Google crawls the web at unknown
intervals they also prioritize certain
websites so Amazon may get higher
priority but I think we can all probably
say it's safe to assume that a newly
submitted listing is way less likely to
be indexed by Google therefore it's not
going to get traffic from Google to your
listing that can then convert
whereas your existing listings hey
hopefully depending on when they were
submitted they are already indexed by
Google you can now get traffic from the
world's most trafficked website which
happens to be a search engine called
Google and the world's number one
e-commerce destination called Amazon so
hopefully you know you guys see what
we're doing here when we talk about
selling on Amazon so
definitely consider setting up ads
I'm I'm more hesitant like for the low
tier people who can't run ads it's like
yo you just need to fill your upload
slots with products that make sense this
time of year so if it's a Halloween
shirt consider deleting it if it's
Valentine's Day consider deleting it
assuming those haven't sold if you have
access to ads and now you have to choose
between submitting new designs or
setting up manual ads for listings that
have sold
I'm leaning towards a get in there set
up some ads for listings that have made
sales
um I don't want to make this an
advertising tutorial but
keep in mind guys when you run ads you
pay for clicks even if it doesn't sell
so if your product is priced where
you're making I don't know let's just
come up with something like I typically
aim to make five dollars per sale even
at five dollars profit per sale
depending on how much you're bidding per
click that can dry up really quickly and
you know our goal is to make money not
lose money so be responsible with your
bids you don't need to come in with
super high bids even if Amazon like you
you provide some keywords in the ad and
Amazon says oh we suggest you you bid 80
cents per click if they say that I'm
still coming in and bidding like maximum
probably 25 cents and speaking of 25
click bids
you can set up video ads too um I know
this is not something that I've talked
about in a while but like Amazon does
support video ads you can do that with
your can you do it with merch products I
haven't tried recently but I know you
used to be able to and you can use like
placeit placeit.net I'll put a link in
the description if you want to check
that out
um you can take your same design that
you uploaded to Amazon merch you can
then go upload it to a place it ad I ran
a bunch of tests in the past and like I
didn't have a lot of success but it's
worth mentioning while we're on the
topic of setting up ads capitalizing on
the Christmas holiday sales Rush that if
you have a best seller in a competitive
space those video ads the floor bid the
floor the lowest you can go is 25 cents
now on manual um why am I blinking on
the name the product display ads or no
sponsored product ads sorry the floor is
like two cents per click but with video
it's 25 cents but if you have a best
seller that's proven that you know is
converting at a high rate go set up a
video ad that's another place in search
results that you're going to occupy with
your product that someone else isn't
going to occupy you're going to soak up
more sales increase your organic Rank
and hopefully advertise at a profit make
even more money so that's really it guys
I mean it's crunch time you know what I
mean now is not the time to be spending
uh you know doing anything but creating
more listings and optimizing existing
listings really to me it's like make
your money right now and then if you
need to go and back to the drawing board
and revisit your pro you know your your
processes your business processes that
you're constantly doing
um maybe do that in you know on after
December 25th let's say you know in
January or the end of December
um guys that's it for this video thank
you for watching uh let me know your
thoughts in the comments below by the
way I have a full Amazon merch course
that walks you through everything I
learned basically from tier 10 to tier
200 000 on my journey you can find a
link to that in the description thanks
for watching guys please like And
subscribe and I will see you at the next
one