The three subject lines that won with an unbelievable 100% open rate.
It's a good time to send emails.
This is me at 6 O'clock in the morning queueing up cold emails to go out
because in this video, I am going to show you:
how to generate clicks for cheaper than adwords using cold email to start and grow an application,
specifically, Mobile Chat.
Here is me from the past.
There's a couple things we're going to do off the bat:
one is we're going to set up a domain with forwarding,
then we're going to set up Mail Shake to send the emails,
then we're going to clean the data from the freelancers.
We have about 300 of the 500 leads right now, so I wanted to get a head start.
Then we'll track the cold emails using our tracking sheet
so we can see what works and what doesn't.
Then we'll queue the emails to go out.
Today's Friday, it's Friday at 6 a.m.
Friday is not the best day to send cold emails so we'll queue them to go out Sunday afternoon,
and then we'll wait and we'll see how they do.
Let's do it.
I got all my steps right here so I don't lose track of what's going on.
Set up domain forwarding: so I'll buy a cool domain.
And I had a couple of other ideas like mobile chat e-commerce or things like
that but mobilechat.io is extremely professional
and I can't wait to set this up with a real website
from bookmark.com But first, for this video,
since we're just selling, we're going to do a simple forward
over to our Shopify page.
Luckily, check this out, if you search mobilechat.shopify,
our app, with our old rating of 3, is right at the top.
We had a couple of people add their reviews and install the app,
so we're actually at a 4 not a 3.
But we had this one guy here that says, "does not work, not sure where the dashboard
is."
We've got to talk to him because the dashboard, it's clear for all to see.
It's very obvious where the dashboard is.
So, anyway, we'll forward right to this website, I just bought that domain on Google.
It was 60 bucks for the year.
That's not the normal price for a domain, that's just how much this .io was.
I'll forward here.
I'll do a temporary forward not a permanent because in the next video we're going to build
a website for this.
So, here you go, that's the website.
What we want to do now is buy an email address.
I'm going to email as my own name, which I always recommend.
So I'll be alex@mobilechat.io Get G Suite and G Suite is what I normally
use for emails.
They let you send using Gmail directly which is really great.
Backup email address, I'll put my personal one here.
Here is the plan, unlimited cloud storage.
I'm just going to use G Suite basic for $5 a month.
Review your purchase, and I'll go through.
So now I'm alex@mobilechat.io sounds professional to me,
let's see if it sounds professional to these leads.
I don't think I showed you this, by the way, here all the leads we got,
this is two thirds of them.
I'm starting now, because if you look at this data,
there's a lot of data cleaning that we're going to have to do.
A lot of grunt work to make sure these are actually sendable.
All the basic info is here: we've got the email addresses,
we've got the name of owner, we've got the store name here.
We're off to a really good start.
Okay, setting up the email now.
So we go over to our to-do list: domain forwarding, done.
Now go over to Mail Shake: Alex Berman, simple apps, mobile chat, I'm
not a robot; please tell us how you found this, friend/colleague.
When choosing a friend, tell them your friend's name.
I'll say, I was actually just going to write my own name,
I'll write my business partner's name, so he gets credit.
Password; we'll just do monthly, one user.
So I'm in Mail Shake now and it's pretty easy to set up a new campaign now that we're here.
I'm going to add our mail account or Gmail and our new Gmail is alex@ mobilechat.io,
password in.
Alright, then we'll add an email signature.
So for email signatures, I like to use this same format:
Alex Berman say, Mobile Chat for Shopify.
We can make this a different color on the letters in this.
Then go over to Gmail and make this a nice dark Shopify green here.
Director of Marketing, make it look professional.
We've got our address on here.
We have our URL actually, email address is alex@mobilechat.io, cool.
Mobile Chat for Shopify.
Yeah, it looks fine, cool.
Title (for your team's eyes only) I should title this actually based on the
subject line.
Here's the tracking document we're going to use, by the way.
So Mail Shake, we got a male shake account, great.
Mobile chat tracking sheet right here and then we'll pull our subject lines.
I'll do the subject lines in a second but each of these campaigns will name based
on the subject line and that's how we'll do it.
We're going to send 50 different campaigns because we have five different email scripts
that I want to test.
And in order to make sure we have a high enough open rate,
I need to send a different subject line with every ten emails.
That way, we make sure that one of them will have a
high enough open rate that we can scale out to the rest of the campaign.
So we'll get a lot of data from this, from this journey here.
My goal is, by the end of these 500 sends, we actually have a system in place
that we can use to get unlimited signups through cold email.
So let's do that.
But that requires us to have a lot of this data.
I wanted to show you bookmark.com really quick.
They are the sponsor of this video.
What they allow you to do is: Create your online presence and get more customers.
They are a website building tool that allows you to
esaily build a site without spending a fortune, with no coding or design skill required.
They an artificial intelligence design assistant that will help you design a better website.
And they have award-winning designs that will let you create a website in less than two
minutes and have it look amazing.
They also have a design agency program which will allow
you to sell their software to other clients so that you can start your own
web agency without needing to code.
And it comes with an Entrepreneur programme, which is a series of e-learning courses
that teach you the basics of business.
Bookmark supports E-commerce, it is mobile ready, we've got blogging on
here, there is a community forum so you can engage
and get the answers you need and it comes with a built-in analytics tool.
So check out bookmark.com for more info.
There is an affiliate link down below if you want to sign up and help support this
YouTube channel.
ALright, back to the video.
Now that Mail Shake is set up and the tracking sheet is ready to go;
so we do have a very professional website, it'll look way better once we get a solid
bookmark.com site up.
But right now we've got a mobile chat basic site
from Shopify ready to go.
Next step is, let's clean some of this data.
So what I'm going to do is make a copy, 'leads to email- MobileChat.io'
and we'll copy this data.
I just want to make a line right here at the bottom
so we know where we're starting at.
Go put these here, actually I will make it green, like that.
Now we know up to number 318, we're good to go.
Now we do the work of cleaning this data so that we're ready to cold email.
If you notice these names right here, they are all on one line like Kathy Cook,
Adina Reyter; but in Mail Shake, you can't have them like
that, you need to have first name, last name.
So I use this tool called power tools, which is free, to split the text.
And it works a lot of leads, we're going through a lot of leads right now.
First lines, again, split, split names, first name;
I'll split the last name too.
The column has a header, we'll split them all:
first name, lastname.
Now, store name, what I want to do is clean this data.
So we go over to remove and we'll type in all of these extra data
bits: Inc, Ltd, Inc with a period.
And this is lead gen 101, cleaning your data from the janitor,
the cold email janitor.
I went through and I cleaned up all of these names,
I checked to make sure they're real first names.
Now, for the final piece of this, we'll make sure the names
are properly capitalized by first making them all lowercase
and then capitalizing each word.
Now, we've got our first names, we've got our store names,
we've got our email addresses, name of product which I'm not actually going
to use and we're good to go.
We've got all the data here.
I've checked it a few times, any errors we have now are just going to happen,
we're just going to have to accept that the errors happen.
To the best of my ability, I have checked this data.
So now, clean data and track cold emails in tracking sheet,
for these, how many emails do we have?
We have 318 emails and we want to test one subject line every 10 emails,
so divide it by 10, let's say 31 subject lines.
That's what we're going to go with.
And I'm going to throw these last ten, we're going to have to make a different send
sheet for every subject line.
To get these subject lines, we're going to do this,
let's go over to the subject line sheet that I've created previously:
Subject line library.
Tiara, who runs our product development at X27,
put together this subject line library based on the video that I made a while ago
called, "50 subject lines to test."
So we will test similar subject lines to these.
I'll call this first one, 'chat emoji', that's the first one we're going to test.
And it's very important that we set up the subject lines
in a way that will import into Mail Shake directly.
So the first one is going to be a 'chat emoji'.
And for these first 10 that we're going to send,
make a new sheet and in this new sheet we're going to paste the first 10.
Put these over here, and then, delete these from this sheet.
Cool.
This is the first 10 and we'll make this one the emoji:
chat emoji, speech bubble emoji is a good one to test;
subject line is speech bubble, email send is going to be 10.
And so what we'll do here is, in the leads, we are going to put our speech bubble.
Download as CSV, go over to Mail Shake, drag it in;
recipient full name: name of owner; recipient email address: email address.
Okay, get rid of 'timestamp', get rid of 'your name', cool.
Now it's importing contacts.
We have our subject lines here ready to go.
Our subject line is going to be this emoji and to test, we have our emails.
Emails are ready to go.
So we'll test the first cold email: "Hey [name], huge fan of what you're doing..."
So we'll make sure this text works, insert [first name],
huge fan of what you're doing at [store name] I like Mail Shake because they have a fallback
text, which means we can say,
"really love what you're doing at your store," and for first name just in case,
""hey man", instead of, "hey name."
"I created a plug-in called 'Mobile Chat', that allows Shopify Store owners
to communicate with potential customers using text message directly from your store."
Consider fewer sentences or paragraphs.
Well, I'll follow the real-time analysis of Mail Shake
this time for this email just because I don't know if this extra bit actually did
anything.
So let's keep it super short.
We'll link over to mobilechat.io, goes right to where we need it to go, mobile
chat.
We'll add a follow up, wait 3 days.
"hey, I'm sure you're busy and wanted to make sure this didn't get buried."
Wait 4 days, alright, fine.
Oh wait, 5 days.
I'm just following this and I'm improving the campaign, I'm learning.
This is what I like about, I like Mail Shake for this reason,
who knows if the recommendations are good or not, we'll find out.
So for this one I'm sending them a blog post: "hey [first name], figure do you get value
from this blog post from Lemon Stand, 'How eCommerce Businesses Can Stand Out With
Text Messaging."
It's about how adding text messages to your store
will increase the amount of money customers spend.
I saw similar in my Shopify store and created 'Mobile Chat',"
which is, mobilechat.io, "mobilechat.io, a Shopify plug-in."
Consider fewer links.
I'm going to actually not consider fewer links for this one.
All right, then, "I saw similar in my Shopify Store and created
Mobile Chat, a Shopify plug-in that lets any store
add text message support in one click.
How does it look?
We'd love your feedback."
All right, we'll add another follow-up here and that is the break-up email.
"Hey [name]" at this point I'll assume adding mobile chat support to [store name]
isn't a priority this year.
Please feel free to reach out if that changes."
Alright.
"Hey Sharon, huge fan of what you're doing at La Isha!
I created a plugin called Mobile Chat that allows Shopify Store owners
to communicate with potential customers using text message directly from your store.
Think you'd get value from it?
Thanks, Alex."
"Hey Sharon, I'm sure you're busy and wanted to make sure this didn't get buried."
"Hey Sharon, figured you'd get value from this blogpost from Lemon Stand.
It's about how adding text messages to your store
will increase the amount of money customers spend.
I saw similar in my Shopify store and created Mobile Chat,
a Shopify plug-in that lets any store add text message support in one click.
How does it look?"
"Hey Sharon, at this point I'll assume that adding Mobile Chat support to La Isha isn't
a priority.
Please feel free to reach out if that changes, would love to work together."
We'll test with a couple of these other recipients.
So we'll queue this, send, to go out, today is Friday, Saturday, Sunday at 10:00AM.
And that's the first one.
And then what I'll actually do is, insert column to the right.
We'll say 'Email Template' Template.
And I'll say, 'Email 1' and all of these will be 'Email 1'.
So there's 5 templates total for 500 leads, which means every hundred should be a new
template.
So what I'll do here is, I also want to test the templates though,
so we'll test all the templates in the first 52.
Email template 1,2,3,4,5 1,2,3,4,5
Cool.
Now we've got those, our first send.
Let me map out the rest of our subject lines and then we'll be able to knock these out
really easily.
Something like that.
So 'Mobile Chat and [Store Name]', that's one.
Now I will go to the next one,'Suggestion' I'm just riffing them now.
Two: 'Quick Question' 'Mobile Chat?'
Like a good email script, the subject lines here are just a guide
if you run out of ideas or whatever.
Sometimes having weird emojis or texts like this where it's an arrow,
will get them to pay attention and will get them to open it.
So it's good to do that.
Let's get going.
'Quick Question' 'Quick', just word 'Quick', that's right 'Quick'
I think just their first name would be pretty cool,
'Steve, Question about your site' And then we'll try a couple more emojis:
get an email emoji or a waving emoji, do one of those.
Sometimes emojis work, it really depends on the market.
Some markets hate them, some markets like them.
I think Shopify store owners are going to be chill enough
that the emojis might work.
Maybe the fire emoji.
The only problem with emojis is, if you do them wrong,
you're going to look like a spammer.
As I'm looking at this fire emoji I'm thinking, maybe I shouldn't send that actually
because I'm going to look like a spammer.
So I'm not actually going to send the fire emoji.
But now I'm thinking, "it's 10 emails, let me test it.
Let's see if it does way better."
So I'm finally looking like a spammer.
Let me put three, let me put three in here, all right.
And then pure salesy one: 'Chat with customers via your site'.
Cool, so now we got all these.
Now we can go through and queue up all these emails and be ready to go.
Mobile Chat and [store name], drop the CSV file.
All right, so that's one; two, going to be: Mobile Chat, [store name];
three- So you get the idea.
I'm going to queue all these emails and we've already sent one,
I queued it to go up on Sunday.
So I'm going to do this for the rest of these, and we'll get back with the results.
So I have everything in the tracking sheet.
I have all of these leads in their own CSV, every 10 for each subject line.
And now I've realized that Mail Shake, actually, will let you A/B test for $20 extra.
I am going to actually upgrade to pro.
And A/B testing will allow us to test subject lines
and should speed this entire process up.
Let's see what they do here.
Create alternate versions of this campaign.
So copy from segment A. Chat emoji, sequence, save this template,
create new template, this is email 1: Mobile Chat- Email 1.
Cool.
I'm actually going to A/B test, copy from segment here.
And then all we're testing is the subject line.
So in this tracking sheet, all these email 1s we can just copy over here.
So Quick Question.
And I'll mark that green, to mark that it's been sent.
Okay, so we got 5 in here.
What I'll do here then is, I'll add recipients for all of these
and luckily, I already have them set up, I have them exported by subject line.
So there we go and I sent one more, I realized there's a more efficient way to
do it, I can just batch them in groups of 50
and test the different subject lines that way.
So I sent 50 more and now we are looking at about 300 emails total that will go out
on Sunday, in two days.
We'll see how they do.
And they are all tracked in this sheet, so we'll know exactly what will perform
and what won't.
I'm pumped up.
It's Tuesday, these emails went out Sunday, so it's been a couple of days.
The main thing we're going for here is clicks.
And the three subject lines that won, with an unbelievable 100 percent open rate,
the clear winner here, unreal.
Again, links to everything that we're sharing are down in the description below.
Like this video if you haven't already, leave a comment below and let me know your
takeaways: what do you think about this whole testing
process?
And subscribe, if you haven't already.
We do three videos a week.
I'm Alex Berman, thanks for watching.