The minute that I got on Shorts
I got 100,000 followers in the first or second day.
So, I would say, Shorts was an immediate success for us.
What's up, creators? This is Gerald from the YouTube Team
bringing you another episode of Amplify Voices.
What if I told you that a creator got over 1 billion views
yeah, a billion, and 1.5 million subscribers in one year?
Your question would be: how?
YouTube Shorts is your answer.
YouTube Shorts changed the game for this creator.
Nuseir from the Nas Daily channel published over 50 Shorts in 2021
generated over 652 million Shorts views.
The Nas Daily channel's mission
is to show you the most incredible humans on planet Earth.
In this episode, we'll explore how Nuseir developed his YouTube Shorts strategy.
Nuseir, tell us about your journey as a creator
your full journey as a creator, even on Facebook.
What inspired you to get started?
The reason why I love the name of your show is because this is exactly why I started.
I used to be a software engineer.
I wanted to do things, but I didn't feel like I had a voice inside the company.
I didn't feel like I had a voice inside my country.
Eventually, you know, I was like
I'm just gonna go find my voice on the internet
to try to say what I believe in, what I care deeply about
and scream it and see what happens.
I believe that when you were on other social media platforms
you were doing one-minute videos, and you're still doing that now.
Is there are reason why you've chosen, that, like, time and that length of video?
One of the things about Nas Daily that was unique is that I did it every day
for 1,000 days straight.
And I thought, if I need to make a video every day, it has to be short, to the point.
Therefore, let me make it a minute.
Let me pack as much possible information in this one minute.
And so, that's why my product, my video product fits perfectly
with YouTube Shorts product.
And that's why we've found, you know, massive success.
I think a lot of people are afraid to start YouTube channels
because like it's such a saturated market.
And I think that's actually made it so a lot of new and interesting creators
have not even started a YouTube channel and just gone to other platforms.
What advice would you give them to start on Shorts?
My suggestion is, unleash that limit in your brain
in the sense that, in our brain, we think that the limit is
OK, there can only be 10 YouTube channels.
But what if there could be 10 billion?
And what if everybody in the world is walking around the world
watching YouTube content?
Why do you think people have an affinity for, like, short-form content
especially on a platform where they're used to seeing longer content?
Watching a long video is like sending a piece of mail.
It's the same message, it just takes longer to actually deliver it.
People want as little friction as possible in their lives
and Shorts just communicates ideas in a frictionless way.
One of the things that I think is impressive, you're literally going across the globe.
So, how's your approach to video production?
Like, how are you doing this, are you getting people across Asia, Europe, America
who are doing these crazy stories?
This is why I think COVID was, like, transformational for us as a company.
We started to trust remote crews. We started to trust others with our art.
And now, any story I care about anywhere in the world
we can get to them within three days.
What's your vision of the world, you know, creator-wise, right?
You know, looking at, like, this new world
where everyone has a phone, everyone has access to the internet
everyone is telling stories.
My friend says it best, he says, "We have entered the permissionless society."
You know, in the past, if I wanted to raise my voice
I needed to go to the newspaper and beg the editor to cover my story.
And the editor has the control.
He is giving me permission to have a voice.
But now, with the creator economy, I can pretty much reach anybody I want
in the world for free.
In your approach of thinking about
Shorts video production versus maybe traditional, you know,
horizontal, like, you know, video production
is there a different approach you're taking?
Honestly, the only difference that I've significantly noticed is that
now, we shoot a little bit wider so that the main character is a little bit smaller
cause we want to cut that to vertical.
And we shoot 4K to make sure we zoom in and we don't lose any quality.
That is the only difference.
You kind of spoke about this earlier on, this idea that you didn't have a voice
at work, personally, in your family, your country.
Can you talk a bit more about that?
I think everybody's childhood affects what they do for the rest of their lives, right?
I don't want to get political, but I grew up as a Palestinian in Israel
in an unequal world.
So, that's the whole point of content, is to make content about
whatever is interesting in the world, in any continent, from any color
from any sexuality, nobody cares, as long as you are alive.
Nuseir, like, I just want to say, thank you.
Well, man, thank you so much for having me.
You know, it may sound like my voice is already amplified
but you're actually helping me amplify my voice.
Shoutout to Nuseir and the Nas Daily Team.
They taught me that sometimes, less is more.
Check out the links for creator resources and best practices on YouTube Shorts.
Thanks for watching.
Peace.