>> Bret: THANKS.
GOETHE.
>> Pete: WELCOME TO "JESSE
WATTERS PRIMETIME" I’M PETE
HEGSETH.
NOW, IF YOU MAKE A MESS, YOU
CAN’T EXPECT SOMEONE ELSE TO
CLEAN IT UP FOR YOU.
>> COLDEST COFFEE.
>> HEY.
[LAUGHTER]
>> WHAT THE HELL WAS THAT?
>> I’M TERRIBLY SORRY.
>> CLEAN THAT UP.
>> OF COURSE.
COULD YOU HOLD THESE?
[LAUGHTER]
HERE YOU GO.
DON’T WORRY ABOUT A THING.
IT’S GOING TO BE FINE.
THERE WE GO.
>> GOING TO BE FINE.
AND BUD LIGHT MADE A GIANT MESS
ON AISLE 9.
WHEN THEY TRIED TO MAKE THIS THE
FACE OF THEIR CANS.
THIS MONTH I CELEBRATED MY DAY
365 OF WOMAN HOOD AND BUD LIGHT
SENT ME POSSIBLY THE BEST GIFT
EVER, A CAN WITH MY FACE ON IT.
CHECK OUT MY INSTAGRAM STORY TO
SEE HOW YOU CAN ENJOY MARCH
MADNESS WITH BUD LIGHT AND MAYBE
WIN SOME MONEY, TOO.
LOVIA.
CHEERS.
GO TEAM.
WHATEVER TEAM YOU LOVE I LOVE,
TOO.
OKAY.
LOVIA, BREAK A LEG.
>> Pete: PLAYING A CHARACTER.
BUD LIGHT IS TRYING TO PLAY IT
ALL UP BY TRYING TO GET BACK ON
OUR GOOD SIDE.
THEY CLAIM NO SENIOR BUD LIGHT
EXECUTIVE NEW ABOUT THE TRANS
CAN WHICH ACTUALLY MAKES IT
WORSE.
BECAUSE THAT MEANS JUNIOR EDGE
EMPLOYEES HAD NO DOUBT THAT
BUD’S WOKE CORPORATE CULTURE
WOULD, OF COURSE, SUPPORT
CELEBRATING 365 DAYS OF A MAN
PRETENDING TO BE A GIRL.
SO TODAY BUDWEISER PUT OUT AN AD
WITH A SPLICED UP COMPILATION
WITH A BUNCH OF CLYDESDALE.
THE OLD SCHOOL BUDWEISER
COMMERCIAL.
B ROLL FROM THE CUTTING ROOM
FLOOR.
WHEN PATRIOTISM USED TO BE THEIR
BREAD AND BUTTER.
THEY’RE TELLING US BUDWEISER IS STILL AN AMERICAN COMPANY, BUT
STILL AN AMERICAN COMPANY, BUT
THEY WENT WOKE THEY WENT WOKE
AND MAYBE NOW THEY SHOULD GO
BROKE.
THEIR CUSTOMERS ARE LEAVING IN
DROVES.
♪ YOU BROKE MY HEART
♪ [BLEEP] YOUR FRIENDS
♪ TEARING US APART
>>
♪ GOING DOWN HILL LIKE A
SNOWBALL HEADED FOR HELL
♪ BYE-BYE SN T MISS AMERICAN PIE
♪ DROVE MY CHEVY TO THE LEVY.
>> Pete: THAT’S A LOT OF BEER OR
WATER.
THIS IS JUST THE SMART.
TRY FINDING SOMEONE AT A COUNTRY
CONCERT WHO WILL EVEN TOUCH A
BUD LIGHT.
BUD LIGHT HAS BECOME SO TOXIC
THAT COUNTRY STAR REILLY GREEN
JUST SCRUBBED THE BORDERS BUD
LIGHT FROM HIT SONG I WISH
GRANDPA NEVER DIED.
IT’S A GREAT SONG.
THE CROWD DIDN’T MIND IT WHEN HE
REPLACED THE NAME WITH A
COMPETITOR.
>> CARS AND COPPER HEAD
♪ AND COOLERS NEVER COORS LIGHT
PETE PET.
>> Pete: GOOD TIME TO BE THE
SILVER BULLET.
THEIR MOUNTAINS ARE SHINING
BRIGHT BLUE BECAUSE THE ICONIC
BLUE CAN OF BUD LIGHT HAS
TRANSITIONED TO BRIGHT PINK.
IT’S SO BAD THAT JOHN RICH IS
TELLING HIS DISTRIBUTERS TO TAKE
IT ALL BACK.
>> BUD LIGHT HAS BEEN THE NUMBER
ONE SELLING BEER A AT MY BAR
REDNECK RIVERA IN NASHVILLE.
OVER THE PAST SEVEN OR EIGHT
DAYS, OUR BUD LIGHT SALES ARE
NONEXISTENT TO THE POINT WHERE
WE HAD TO CALL THE DISTRIBUTER
AND SAID HEY WOULD YOU COME DOWN
AND PICK UP THESE 118 CASES OF
BUD LIGHT BECAUSE NOBODY IS
ORDERING THEM AND THEY’RE JUST
GOING TO GO BAD SITTING HERE.
SO, AT THE END OF THE DAY, YEAH,
IF THE CUSTOMERS DON’T WANT IT,
I CAN’T STOCK IT.
>> Pete: IF YOUR DISTRIBUTERS
WON’T TAKE IT BACK I HEAR KID
ROCK WILL BLAST A ROUND IN THEM
FOR YOU.
>> LET ME SAY SOMETHING TO ALL OF YOU AND BE AS CLEAR AND
OF YOU AND BE AS CLEAR AND
CONCISE AS POSSIBLE.
[RAPID GUNFIRE]
>> Pete: DON’T WORRY BUD LIGHT
YOU MAY NOT HAVE COUNTRY MUSIC
OR FLYOVER COUNTRY CHUGGING DOWN
YOUR WATERY BEER.
>> AT LEAST YOU HAVE ADAM SCHIFF
STILL DRINKING, OF COURSE, OUT
OF A BOTTLE.
WE HEAR THE LADIES OF THE VIEW
ARE STILL BIG FANS.
>> I’M GONNA SAY THIS OUT LOUD.
I’M A BIG BUDWEISER FAN.
WHEN I DRANK, I LIKED MY
BUDWEISER.
OKAY?
SO I HAVE A LOT OF FEELING ABOUT
THIS.
BUD LIGHT’S AD CAMPAIGN WITH
TRANS INFLUENCER DYLAN
McDERMOTT.
>> MULVANEY.
>> MULVANEY, LISTEN BUDWEISER WE
ARE ALL AMERICANS HERE.
WE APPRECIATE YOUR WE’RE WHETHER
IT’S LIGHT OR THE REGULAR BEER.
YOU HAVE EVERY RIGHT AND WE HAVE
EVERY RIGHT TO BUY IT IF WE LIKE
IT.
DON’T LET THEM SCARE YOU.
LET US SCARE YOU.
>> Pete: WHOOPI LOVES BUD HEAVY.
IF PENCIL NECK AND VIRTUE SIGNAL
SOMETHING ALL BUD HAS.
STOCK BLUMENTED OVER $5 BILLION
SINCE DYLAN GATE.
SALES DOWN 10% YEAR OVER YEAR
THAT’S ALL FROM BACKLASH ON ONE
BEER.
BUT, IN MANY VENUES,
ANHEUSER-BUSCH HAS A BEER
MONOPOLY.
YOU MIGHT CALL THEM BIG BUSH.
KIND OF LIKE BIG PHARMA.
JUST OVER THE WEEKEND, I WENT TO
YANKEE STADIUM WITH MY WIFE AND
BUDDIES WILL CAIN AND ROB
O’NEILL.
AND THERE WAS NOTHING MORE SAT
SATURDAYS PHIING SEEING
UNTOUCHED FRIDGES OF BUD LIGHT.
WE ALL DRANK A LOCAL IPA BEER
INSTEAD AND SO DID ALMOST
EVERYBODY ELSE.
I WASN’T GOING TO MAKE A BIG
DEAL ABOUT THIS PROUD OF THE
STAND WE TOOK UNTIL "PRIMETIME"
PRODUCERS TOLD ME THE LOCAL BEER
WE WERE DRINKING IS ACTUALLY
OWNED BY ANHEUSER BUSCH.
NO WONDER I FEEL A LITTLE FUNNY
TODAY.
TURNS OUT THEY OWN A LOT OF
BEERS AS YOU KNOW.
BUT THAT’S OKAY.
WE MAY HAVE LOST THIS BATTLE,
BURR WE CAN WIN THE WAR AGAINST
BIG BUSCH.
WE HAVE TO HIT THEM WHERE IT
HURTS THE MOST.
BUD LIGHT, ONE TARGET, NO
DISTRACTION.
THE BALL IS IN OUR COURT.
WE MAY HAVE LOST TO MOSTLY LOST
TO WOKE NIKE AND THE KNEELING
NFL WHEN THEY GAVE A PLATFORM TO
LEFT WING CAUSES THAT
UNNECESSARILY DIVIDE US.
BUT THOSE COMPANIES WERE REALLY
TOUGH FOR PEOPLE TO QUIT.
THEY MADE UP OUR WARDROBES AND
OUR SUNDAYS.
WE TRIED AND MOSTLY FAILED.
BUT, BUD LIGHT?
IS JUST WATER THAT IDENTIFIES AS
A BEER.
IT’S AN EASY SWITCH.
WE CAN MAKE THE BRIGHT BLUE CANS
SYNONYMOUS WITH THE DEMOCRAT
BLUE.
AND THEN CRUSH IT.
AND EVERYONE WILL TAKE NOTICE AS
A RESULT.
THAT’S WHY THIS REALLY MATTERS.
IT’S NOT EVEN ABOUT BUD LIGHT.
IT’S ABOUT SENDING A REAL
SIGNAL, A TARGETED OF STAND WE
CAN ACTUALLY SUSTAIN.
A SIGNAL TO ALL OF CORPORATE
AMERICA THAT IF YOU REALLY GO
WOKE, YOU REALLY CAN GO BROKE.
COMPANIES NEED TO RETURN TO
RESPECTING THEIR CUSTOMERS AND
THEIR COUNTRY.
INSTEAD OF MINDLESSLY BOWING TO
DEI CONSULTANTS AND LEFT WING
ACTIVISTS I’M NOT EXPECTING BUD
LIGHT WILL SUDDENLY PUT MEDAL OF
HONOR RECIPIENTS OR ROB O’NEIL,
THE GUY WHO SHOT BIN LADEN, ON
THEIR CANS.
THEY’RE NOT CAPABLE OF THAT ALL
WE ARE ASKING IS FOR BEER
COMPANIES TO JUST MAKE BEER AND
STAY OUT OF POLITICS.
IT’S NOT THAT HARD.
DO IT WITH ME.
BLUE CAN, NO.
SILVER CAN, OR DEALER’S CHOICE.