THE MALL OF AMERICA WILL BE
A POPULAR PLACE FOR THE NEXT
COUPLE OF WEEKS.
CARIBOU COFFEE HAS SOMETHING
UP ITS SLEEVES.
I HAVE TO SAY THE DRINKS YOU'RE
SHOWING US LOOK MORE LIKE
DESSERTS.
Reporter: DO YOU HAVE AN
GUESSES HOW MANY DRINK YOU CAN
MAKE.
FOUR TOPPINGS, FOUR WHIPPED
CREAMS.
Reporter: SIX DIFFERENT
TOPPINGS AND FOUR DIFFERENT
WHIPPED CREAMS.
300.
Reporter: 528.
ARE YOU MAKING THEM ALL FOR
YOU?
Reporter: NO BUT WE'RE
MAKING FOWMPLET I'M JOINED BY
BREE.
YOU GUYS ARE BREWING UP SO MANY
FLAVORS.
WE'RE LIVE IN THE ROTUNDA.
WHAT ARE YOU HOPING TO PLIRCHLT
YOU STARTED THIS YESTERDAY.
WE HAVE OUR CARIBOU POP-UP
COFFEE LAB.
WE'RE GIVING AWAY FREE MEDIUM
COFFEE DRINKS, AND THERE ARE
EXCLUSIVE TOPPINGS FOR THIS
EVENT AND FRESHLY MADE WITH
CREAM.
ANDREW HAS MINT, RASPBERRY
AND CHOCOLATE.
I DID TWEET OUT A PHOTO.
I TWEETED OUT A PHOTO OF THE
WCCO MIKE WITH THE DRINK THAT I
MADE JUST A LITTLE BIT AGO WITH
THE HASHTAG TOP BOU.
WE ARE MAKING THEM FOR ALL OF
YOU GUYS IN THE STUDIO.
BREE IS IN CHARGE OF KIM AND
JASON.
I THINK JASON WOULD LIKE
SOME PRALINE COCONUTS ON HIM
AND MAYBE SOME SALTED CRUNCH
AND SOME DARK CHOCOLATE CHIPS.
I'M MAKING THIS FOR KYLIE.
I'M GOING WITH WHITE CHOCOLATE
CHIPS AND FUDGE COFFEE AND
MATT, I THINK YOU'RE ASSAULTED
CARMEL GUY.
BRI, I KNOW YOU'RE RUNNING
SHORT ON TIME.
THIS IS THE RED CARPET.
WE'LL PUT THESE ON THE AREA
WHERE THE SOCIAL MEDIA POSTS IT
AND WE HAVE TO HAVE THE
MICROPHONE WITH IT.
WE'LL SEND IT RIGHT TO YOU GUYS
IN THE STUDIO, SO YOU SEND IT.
LET'S STEP AWAY SO WE DON'T
SHOW EVERYONE WHAT JASON
DERUSHA'S PHONE NUMBER IS AND
YOU GET TO SEND IT TO YOURSELF
AND YOU CAN POST THIS LATER.
EVERYBODY LOVES A PRETTY SOCIAL
MEDIA PICTURE.
I THINK I JUST SENT YOU THE ONE
I DID.
LET'S TRY IT ONE MORE TIME.
THERE WE GO.
612 --
JUST GIVE THEM MY NUMBER.
NO PROBLEM.
DO PEOPLE WIN SOMETHING?
WHY ARE WE DOING THIS?
DO PEOPLE WIN SOMETHING IF YOU
POST SOMETHING WITH THE
HASHTAG.
YESTERDAY THEY WERE GIVING
AWAY JINGLE BALL TICKETS.
TODAY YOU JUST GET FREE COFFEE.
ONE MORE TIME.
YOU GOT THE PICTURE.
I'M SENDING YOU THE FOUR DRINK
PHOTOS.
YOU'RE GOING TO GET THAT, TOO,
JASON.
VERY GOOD.
YOU DID A REALLY GOOD JOB
TODAY THERE'S A BRAND-NEW
CONCEPT AT MALL OF AMERICA.
IT WILL HAVE A SELECTION OF
THINGS TO BUY.
ALI LUCIA LIVE WITH THE DEBUT
OF DEBUT.
Reporter: THE DEBUT OF
DEBUT.
IT'S A GREAT PLACE TO PARK.
IF YOU'VE BEEN TO MALL OF
AMERICA THIS LOOKS DIFFERENT.
THERE ARE NINE DIFFERENT BRANDS
IN THIS STORE.
IT'S NOT LIKE YOUR NORMAL
HOLIDAY POP-UP STORE.
GOOD MORNING.
GOOD MORNING, ALI.
THANKS FOR COMING OUT.
OF CORPSE.
NORMALLY WITH POP-UPS, YOU SEE
THEM DURING THE HOLIDAY AND
THEN THEY'RE GONE BUT THIS IS
SPECIAL.
Reporter: THIS IS A
COLLECTION OF ROTATING SHOPS,
DESIGNED TO BE A COHESIVE
SHOPPING EXPERIENCE.
Reporter: THIS IS SOMETHING
FOR A LOT OF BRANDS THEY MAY
NOT WANT TO LEASE AN ENTIRE
SPACE BUT WOULD LIKE THE
TRAFFIC ESPECIALLY DURING THE
HOLIDAY SEASON.
HOW DOES IT WORK?
SIX MONTHS THESE BRANDS WILL BE
HERE.
WE'RE ALWAYS TRYING TO BE
PIN KNOW VAITIVE TO IDENTIFY
WHO'S NEW.
WHAT'S NEXT.
A LOT OF BRANDS ARE READY TO
COMMIT TO A FULL-TIME PRESENCE
AT THE MALL SO WE'RE OFFERING
THEM A SIX-MONTH WINDOW.
WE'RE ALSO OFFERING OUR GUEST
HAS CHANCE TO CONNECT WITH
RETAILERS AND BRANDS.
HOW DID YOU GO ABOUT MAKING
THE CONNECTION WITH THE BRANDS
WHEN THEY'RE MAYBE DOING SOME
LAST-MINUTE SHOPPING OR EARLY
HOLIDAY SHOPPING?
Reporter: WE HAVE A DISCI
VERSUS GROUP OF FRIENDS.
SOME ARE NATIONAL AND SOME ARE
STARTING UP.
TAKE FOR EXAMPLE, WOOL RICH.
IT'S UNDER IT'S EIGHTH JOB
RAISING OF FAMILY BUSINESS.
THEY HAVE A COLLECTION OF
OUTSIDE DOOR APPAREL AND SOME
OF THE BEST BLANKETS YOU CAN
FIND IN THE UNITED STATES.
WE HAVE FISHER AND BAKER.
YOU HAVE THE NORTH HATS
HERE.
THOSE HAVE BEEN REALLY BIG
DURING THE HOLIDAY SEASON LAST
YEAR AND TOM SNYDER IS FROM
IOWA.
HE HAS BECOME A LITTLE MORE
WELL KNOWN ACROSS THE WORLD IN
TERMS OF FASHION.
Reporter: HE'S ONE OF OUR
BRANDS.
WOOL RICH, POMEGRANATE.
TODD SNYDER IN PARTNERSHIP WITH
CHAMPION, BELLY KIRK, SHEPHERDS
OF SWEDEN, LAURELWAY.
SO WEST TOWN LOCAL, I LOVE
THAT ASPECT OF WEST ELM BUT
THEY HAVE SOME OF THE LOCAL
APPEAL.
YOU CAN FIND THAT AS WELL.
THANK YOU SO MUCH FOR JOINING
US AND GOOD LUCK WITH YOUR
HOLIDAY SHOPPING AS WELL.
THANK YOU, ALI.
Reporter: I HOPE YOU GUYS
ARE READY TO GO.
WHAT ARE THERE?
FIVE WEEKS TO GO?
JUST FIVE WEEKS.