(mouse clicks)
♪ (dramatic chord) ♪
♪ (Fetty Wap, "Trap Queen") ♪
- (snickers) I've seen this girl before.
- Oh, for God's sake. I've seen this before.
It's like five seconds, and it's all over Instagram.
- Bread Face Blog. I'm obsessed with her.
- All right, bread. What? - All right. (chuckling)
- I mean, I love bread, but...
- She just, like, does this. - She just puts it--
I mean, it kinda looks comfy.
- (perplexed) What the [bleep]?
- I'm gonna go ahead and go out on a limb and say that
this girl has a channel where she smushes her face into things.
- People love this, don't they?
- Oh my god, a whole loaf?
♪ (New Order, "Bizarre Love Triangle") ♪
- Get it, girl. Get it, get it, girl. Get that dough. Uhh!
- Yeah, you headbutt that loaf, girl. Headbutt it. Yeah, you go.
- Dude... - Yeah.
- That's not how you eat it.
Her parents failed her. - I don't know, it might be the new way.
- I love it.
- Who is this girl, and why is she doing that?
- More bread. It's all bread, isn't it?
- Oh, it's just bread. She just smushes her face into bread.
- What the hell is on her neck?
- What kinda choker is that?
- All right. Yeah, this is a fetish thing.
- Oh my god. This is [bleep] weird.
- That's one way to knead some bread.
- This is wild.
- (amused) What's the point?
- (amused) I have so many questions.
♪ (The Smiths, "How Soon Is Now?") ♪
- Why is she wearing lingerie? Is this like a bread fetish thing?
- This is the sexiest use of a Hawaiian roll I've ever seen.
- Yeah, we're going Hawaiian. Check this out.
- She made this look really good. - Yeah, she did.
- (giggling) What the hell?
- Every time, the music just gets weirder.
She's, like, making out with it!
- It is alarmly satisfying.
- Why didn't I think of it? It's so brilliant.
- Why am I spending so much time and money making comedy videos?
I don't even know.
♪ (Leonard Cohen, "I'm Your Man") ♪
- Wow, look at how cool that choker is.
- Is she playing this comedically, or is this...
- No, it's erotica. - ...sexual?
- I'm a little turned on. The way she just nuzzled it.
She's like... (laughs)
- Oh my god.
- Oh wow. - Oh wow, yeah.
- Oh, she did it. - She went for it.
- (laughing) They're on her face, those crumbs.
- She doesn't actually eat it. That's a waste.
- Yeah. - Okay, a doughnut.
This is gonna be a good one.
- There's so much thought. Like, she got ready,
made sure she was wearing a dope top, put on some dope jewelry.
- She, like, lined them up. It's like a domino effect.
- Oh wow. - Damn, that looks good.
- Oh, she's gonna just do a line. - Boom!
- Oh! She's doing a-- - Hit the next one.
- Boom!
- (groans and laughs)
You gotta start all the way over.
Nope, three new doughnuts. Let's go.
- Is this what I need to be doing to get better views?
- Oh, internet, I love you, but I also hate you.
- I appreciate her variety in bread. She's including all bread.
- I, like, feel like I get it.
You know? - No.
♪ (DJ Khaled, "For Free") ♪
- See how cool the lighting is in this one?
- Oh! We switching it up.
- What? Black light.
- Why is she putting down the sheet? What is this?
- This is like a magic trick all of a sudden.
- Sponge?
- Wait, what is going on?
- What is that?
- What the hell is she doing? Is that cream?
- Is that paint?
- Oh no. - What's she doing?
- Rocco, I'm getting scared. - Yeah, me too.
- Is she making merchandise? - Oh, maybe.
- Oh my god, and then she's gonna sell the shirt.
- Oh my gosh.
How many views does that have?
- This just goes to show that literally anybody
can be famous on the internet.
- Oh. Oh man.
- Whoa-ho-ho!
- (gasps) Wow, that's a big one.
- Tell me she does that whole [bleep] thing.
- Yeah, get all 6 feet of it.
- I could watch like an hour of this. This is great.
♪ (Robin S., "Show Me Love") ♪
- Oh, my god.
- Get it, girl.
I don't know why, but I'm, for some reason, rooting for her.
- I've never in my life seen anything like that.
- I loved it. I'd be down to watch that forever.
- To each their own.
If you want to smash your face in bread, who am I to stop you?
It's 2017.
♪ (dramatic chord) ♪
- (FBE) So these videos came from someone
who goes by breadfaceblog on Instagram. - Makes sense.
- Oh, classic Bread Face. - The perfect name.
- (FBE) What did you think about these videos?
- I don't think I like it.
It felt weird.
- My brain right now after watching that is just a giant error.
I don't get it.
- I... don't know what to feel or think (giggles) or say.
- Where did that come from? Who woke up and thought,
"Let me smush my face on some bread"?
- I didn't not like them. I didn't hate them.
I thought it was interesting.
- It made me want to do it kind of.
- Yeah? I'm sure it feels great. - I want to put my face
in soft bread and smell it and feel it. - Yeah.
- I love it. I think it's so dumb that it's smart.
- She's found a way for me to feel satisfied
by her squishing bread with her face.
I think she's extremely talented.
There's always a market for whatever weird stuff you do.
- (FBE) So this creator has been around on Instagram
doing these types of videos with bread
for almost two entire years. - Whoa!
I had no idea it had been going on so long.
- Oh wow. - Wow. How has it not gotten old?
- Are you kidding?
Why? (laughing) Why?
- Weekly bread videos for two years?
That's dedication.
- (FBE) And some have been going viral
and getting millions of views.
- Wow. - That's wild.
- (deep sigh, croaking)
Aahh! Dahhh! Is that what we gotta do?
- (FBE) Why does this work? - 'Cause it's the internet.
- 'Cause it's so weird.
There is literally nothing like that on the internet.
- It's the mystery that leaves you coming for more.
- It's definitely sexual.
- There's so many of these weird little sub-genres
of videos these days. Like, ASMR is really big
and the hot knife videos and the slime videos.
I think there's some sort of weird hook
or some sort of subconscious thing that people are just like,
"Oh, that makes me feel good. I don't know why."
- Yeah, totally.
- It's an interesting video to watch.
It's like, she's wearing cool clothes.
She's wearing unique chokers. It's lit really interestingly.
She's doing something interesting.
- It's just one of those things that is like,
"Yo, look at this crazy girl." You tag your friend in it.
You're just like, "What is happening?"
- It's a conversation starter.
It's like, no one really knows what's happening.
So it's like, "Let me show this to my friend
so we both don't know what's happening."
I draw beards on my face. People like that.
So I mean, there's a market for anything.
- (FBE) Recently, there's a lot of chatter around YouTube,
how videos of seemingly random things are becoming so popular.
As a creator, do you get annoyed
by this side of web video at all? - Yeah!
It's frustrating, because from ideation to creation to execution,
this is all of the hard work that I've spent months on
versus a 30-second video of a random girl
shoving her face into food.
- It's not annoying.
I mean, there's a market for everyone, it seems like.
So I don't know. - Yeah, she found her niche. Good for her.
- I don't get frustrated by that at all.
I get frustrated by middle-of-the-road, average,
not-very-funny videos that get a billion views instead of me.
What I appreciate is that someone finds something like this,
gets a billion views with it, that's almost inspirational.
- Yeah.
Now, if Bread Face was still popular in 10 years,
then I would be frustrated. - Yeah.
- People want to be creative in their own unique ways.
So I write scripts, and I do comedy.
And I try to make productions.
But that doesn't mean that that's better
than something that's not that. It means it's different.
- (FBE) So finally, to end the episode,
we have a little something for you.
- You're gonna ask me to smush my face.
- Oh my god, is there bread to smash my face on?
'Cause I want to absolutely do it.
- Okay. - Oh.
- May we do all of it?
- (chuckles) Oh my god. - Oh my god.
- I'm gluten free. There's a little bow tie.
- I'm gonna go with this one. One piece.
- This one looks like a bundle of fun.
Sorry. You've been rejected.
- (snickering) It didn't work at all.
- Ow. - (laughs)
See, that was hard. That's why I didn't pick that one.
- Yeah, it's very hard.
- See, I get it. That's so nice.
- I really liked it.
- Actually, that's kinda nice.
I found something out about myself today.
- (cracking up)
That feels so weird. I love it.
- That was the weirdest thing I've ever done.
(holding back giggles)
What the [bleep]? It's really soft.
Oh, I get it now.
- Can I just sleep here?
It smells amazing.
- Thank you, everybody, so much for watching
this episode of YouTubers React.
- Do yourself a favor. Subscribe to everybody down below.
- Do it.
- (both blow kisses) ♪ Goodbye! ♪
- Have you seen the Bread Face Blog before on Instagram,
or was this your first time?
Let us know what you think in the comments.
♪ (dramatic orchestral music) ♪