Would you like to know how to make outstanding testimonial videos by asking
better questions? Would you? Yes! Well that was a bad question! We'll show you five
great tips on asking better questions! Yes!
I'm Alex with Your Local Studio with me I have Kevin Kolbe with Kevin Kolbe Media
Yes! As this guy has asked so many questions to people to people, to
engage, to pull out good answers to tell stories. Because you can't tell a good
story unless you ask good questions. Absolutely, absolutely! So let's dig into
five tips, you have five tips? Five tips, I have a lot more but
we're gonna focus on the five. So let's go through what's the
first tip you have? Okay, one of it is ask open ended questions. Open end it and
tell me what does that mean necessarily? So the worst thing you can do, and it was
an example at the beginning, is asking a yes/no question. Because you're gonna get
a yes or a no. So for example would be like: do you like winter? Yes. Don't have a
lot of places I can go with that, as opposed to: what is it about winter you
like? Well and I can go into an answer if I hadn't. But we're not going into, so... But
the point is that by asking the open-ended it allows the person you're
talking to to talk more and just not just be a yes/no. Because you can't really do
much with that. And then you really can pull out did a lot of different answers.
Absolutely, absolutely! Okay, all right: what's tip number two? Ask follow-up
questions, even if you didn't prepare any. Even if you didn't prepare any? How do
you do that? So, okay I do think it's good to have a list of questions that you
want to ask but you've got to be ready for the person you're talking to when
they may say something that's a little different, expounds on something, to be
able to follow up on that and ask more questions. Because if you just stick
strictly to the questions you're gonna miss some gold in there where they
talked about it. Now the trick is getting them back on topic. Because you could
go down a rabbit hole. But I have found when you ask that second question the
person you're interviewing feels that you're listening to them and they get
more excited and they get into it. Right, and it's okay to say things like: "well,
tell me more" as opposed to: "Was that fun?" Because then you're back to the
yes/no thing. So yeah, it's a way to get them engaging more and the part that
they may go more into may be the gold that you end up using in your video.
What's tip number three? Oh, I'm sorry it's silence can be goal. I was
wondering is like oh, okay! Yes! So here's the thing we as humans we don't like silence
when we're talking. So think about you're talking to somebody and they don't
respond immediately, it's like, okay this is awkward, I need to start talking
that can actually be bad in an interview because you allow the other person to
maybe talk a little bit more, or emotion or something like that. The worst thing
you can do as an interviewer is immediately, once they finished answering,
is jump into your next question or interrupt them, which sometimes it's hard
not to do but just let it sit for a few minutes and then they may keep
talking, and again that may be the gold that you were looking for, which you
wouldn't have had if you'd cut them off. Don't rush it, don't rush it. Silence is
gold. Sorry? I was about to repeat it. Tip number four. Have them restate the
question as a statement. As a statement, within their questions. Is this something
you have to ask of them to do? Yeah, a lot of times I find out you do and
it may feel awkward, but it's okay. Because you don't know how it's going to
be used so when you have them do that it gives you reference when you're editing
the video. So for an example if I were to then ask you: why do you like Game of
Thrones? Right, so I could say: well one of the reasons I like Game of Thrones is or
well I love Game of Thrones because...So even though I didn't say exactly like
Alex asked me there's reference there to what the question was, and this is huge
especially if you're doing a video without a narrator or an announcer or
something like that, because then your interviewee can help frame what you're
talking about. And you can cut right into their answer, you don't need any preface
Because they've stated it in here. Tip number five! Tip number five is to do
as much research about the person you're gonna interview before you do the
interview. What does this help you do? It helps you build rapport. Because the
first thing you've got to make people feel comfortable so they'll talk to you.
Because chances are you gonna interview folks that may not know you, so check
them out online, not stalking but just check them out online, check what they're
passionate. LinkedIn! LinkedIn is great. What their passions are? What their hobbies are?
Where they went to school, where they're from, you may find some
commonality that is a good icebreaker, just to start talking about before the
interview starts or maybe even becomes part of the interview. But it's about
building rapport, putting them at ease so they
feel comfortable. And that at ease nature that comes out of building the rapport
creates a much better video. Absolutely! Because the story is there, they're
relaxed and the emotion comes out. Yeah, yeah. And it'll, at
the end of the day, feel a lot more real. There you'll five great tips for
asking better questions to create outstanding testimonial videos and
marketing videos overall. But we know these five aren't all tips. No, there's
there's more. So leave a comment below with tips or tactics that
you found that have worked really well to ask good questions to create better
stories and marketing videos. Thanks again for joining us, we'll see you next
time! Yes, bye!