DUNKIN' DONUTS UNVEILS THEIR OWN
SHOE.
FIRST, THIS, IT'S A BIG WEEK FOR
THE AUTO SECTOR WITH THE NEW
YORK INTERNATIONAL AUTO SHOW
THIS WEEK.
LINCOLN IS UNVEILING A HIGH
TECH, ECO FRIENDLY MID-SIZED
SUV.
JOINING ME FROM THE NEW YORK
AUTO SHOW IS FORD EXECUTIVE VICE
PRESIDENT, GLOBAL MARKETS
PRESIDENT, JIM FARLY.
THANK YOU FOR JOINING US.
>> MY PLEASURE.
GOOD TO BE HERE THIS MORNING.
>> MARIA: WE KNOW THE AUTO
SECTOR HAS BECOME ALL ABOUT
TECHNOLOGY.
TELL US WHAT STRIKES YOU ABOUT
THE NEW MODELS, IN PARTICULAR
THE NEW SUV FROM LINCOLN AND IN
PARTICULAR THE TECHNOLOGY INSIDE
THE CAR.
>> SO FOR LINCOLN SUVS ARE
REALLY IMPORTANT FOR US.
WE JUST LAUNCHED NAVIGATOR.
WE'RE GOING TO LAUNCH AVIATOR.
THERE'S
YOERE'S
YOU E'S
YOU DOS
YOU DON'T NEED A KEY FOB
ANYMORE.
YOU CAN OPERATE THE VEHICLE WITH
YOUR PHONE IN YOUR POCKET.
WE HAVE NEW TECHNOLOGY IN THE
VEHICLE.
IT'S A BEAUTIFUL INTERIOR.
IT FITS IN WITH THE QUIET FLIGHT
VISION.
>> MARIA: IS THERE ANY SECURITY
CONCERN WITH THAT KEY?
WE'RE TALKING ALL MORNING ABOUT
FACEBOOK AND HOW DATA IS BEING
USED BY THIRD PARTIES.
WHAT ARE YOU DOING WITH ALL THE
DATA THAT YOU GET FROM US IN THE
CARS?
>> WELL, NOTHING'S MORE
IMPORTANT THAN OUR BRAND AND THE
SAFETY AND PRIVATE YOU SIGH OF
OUR
--R
--PRIVACY OF OUR CUSTOMERS.
WE HAVE A VERY SPECIFIC ELECTRIC
ARCHITECTURE THAT IS REALLY
SECURE.
SO WE HAVE NO QUALMS ABOUT ANY
OF THE CUSTOMER PRIVACY
INFORMATION BUT USED IN ANYTHING
OTHER THAN STARTING AND
OPERATING THE CAR.
>> MARIA: ARE YOU SAYING YOU'RE
NOT SELLING THE DATA TO THIRD
PARTY COMPANIES?
ARE YOU SELLING THIS DATA TO
ANYBODY ELSE?
>> NO, NO.
>> MARIA: DAGEN?
>> DAGEN: JIM, IT'S DAGEN
McDOWELL.
IN TERMS OF PROTECTING
INDIVIDUALS' DATA, YOU'RE GOING
TO HAVE TO REALLY CONVINCE I
THINK THAT GIVEN THE BLOW-UP
WITH FACEBOOK, YOU'RE GOING TO
HAVE TO CONVINCE THOSE CUSTOMERS
WHETHER THEY ARE A DIE-HARD FORD
FAMILY LIKE MINE THAT YOU ARE
PROTECTING THEIR DATA AND THAT
OTHER PARTIES, THIRD PARTIES
WON'T HAVE ACCESS TO IT.
REGARDLESS OF WHETHER YOU'RE
PROTECTING IT FROM ANYBODY BUT
FORD MOTOR.
>> YEAH, AGAIN, NOTHING'S MORE
IMPORTANT THAN PEOPLE'S
RELATIONSHIP WITH THE BRAND.
FORD'S BEEN IN BUSINESS FOR 116
YEARS.
THAT IS -- WE'RE A VERY SPECIAL
BRAND.
WE UNDERSTAND THE RESPONSIBILITY
WE HOLD.
AND THE BOTTOM LINE IS WE HAVE
AN OPT-IN POLICY.
SO ALL CUSTOMERS WOULD BE
COMPLETELY TRANSPARENT ABOUT
THEIR DATA WITH THE COMPANY.
WE DON'T SELL THE DATA.
WE DON'T USE IT.
WE DON'T SHARE IT WITH OTHER
COMPANIES.
>> MARIA: WE HAVE TO CHECK ON
EVERYBODY BECAUSE THE WORLD IS
NEW NOW AND PEOPLE DON'T
UNDERSTAND, THERE'S A LOT OF
STUFF YOU'RE GETTING WHEN YOU'RE
SITTING IN THE CAR.
YOU'RE HEARING OUR CONVERSATIONS
AND THERE'S ALL THIS TECHNOLOGY
THAT HAS LED TO TROUBLE.
SO WE HAVE TO CHECK THERE.
LET ME ASK YOU ABOUT THE AVIATOR
BEING AVAILABLE IN A PLUG-IN
HYBRID FORM WITH A CLASSIC
GASOLINE ENGINE.
TELL US ABOUT BRINGING THAT
BRAND ELECTRIC.
>> IT'S A BIG DEAL FOR US.
LINCOLN HAS ALWAYS BEEN KNOWN
FOR COMFORTABLE RIDES AND THAT
ELECTRIC POWERTRAIN, IT REALLY
FITS INTO THAT GRACE AND THE
QUIET FLIGHT.
THIS IS GOING TO BE A PLUG-IN
ELECTRIC.
IT'S THE FIRST VEHICLE WE HAVE A
TURBO CHARGED ENGINE TOO.
YOU DON'T HAVE TO WORRY ABOUT
THE RANGE.
YOU CAN GO ALL ELECTRIC BUT ON A
LONGER TRIP YOU DON'T HAVE TO
WORRY ABOUT PLUGGING IN.
WE HAVE A A TWIN TURBO ENGINE AT
THE SAME TIME.
IT'S KIND OF THE BEST OF BOTH
WORLDS.
WE THINK THAT WILL WORK FOR
AMERICANS.
>> THIS IS KEVIN KELLY.
I THINK YOU'RE HITTING ON ONE OF
THE MORE SALIENT POINTS.
THAT GOES BACK TO SORT OF FUEL
EFFICIENCY AND THERE'S A LOT OF
UNCERTAINTY RIGHT NOW AGAINST
THE RULES OR ABOUT THE RULES
RIGHT NOW, THE FUEL EFFICIENCY
RULES IN THIS ADMINISTRATION.
IS ONE OF THE REASONS WHY YOU
CAME UP WITH THIS HYBRID SUV IN
A SENSE TO ACCOMMODATE PREVIOUS
ADMINISTRATIONS' POLICIES ABOUT
FUEL EFFICIENCY?
THE STATE OF CALIFORNIA IS
FOCUSING ON IT.
HOW DOES THAT IMPACT YOUR
DECISION MAKING WHEN YOU DESIGN
TRUCKS AND SUVS?
>> IT'S A GREAT QUESTION.
AT FORD WE'RE DOUBLING DOWN ON
OUR TRUCK AND SUV LINE-UP AS
WELL AS LINCOLN.
WE THINK THAT HYBRID TECHNOLOGY
AS WELL AS FULL ELECTRIFICATION
WILL WORK FOR CUSTOMERS.
OUR TAKE IS DIFFERENT THAN YOU
WOULD HEAR FROM OTHER COMPANIES.
I'LL GIVE YOU A COUPLE EXAMPLES.
OUR HYBRID TECHNOLOGY, WE DON'T
WANT HYBRID JUST TO MEAN FUEL
EFFICIENCY ONLY.
FOR EXAMPLE, WE'RE GOING TO PUT
HYBRID IN THE F-150 OR THE
MUSTANG.
FOR MUSTANG IT WILL BE FOR
PERFORMANCE.
FOR F-150 THE HYBRID ALLOWS YOU
TO NOT HAVE TO HAVE A GENERATOR
ON THE JOB SITE.
WE'RE LOOKING TO USE
ELECTRIFICATION A LITTLE
DIFFERENTLY THAN JUST FUEL
EFFICIENCY.
WE ARE INVESTING $11 BILLION IN
A WHOLE RANGE OF FULLY ELECTRIC
VEHICLES, OUR FIRST ONE COMES
OUT IN 2020.
AND THE PLUG-IN SYSTEM IN
LINCOLN IS A BIG PART OF OUR
STRATEGY.
IT'S NOT JUST COMPLIANCE.
WE'RE NOT LOOKING AT THAT
ELECTRIFICATION FOR COMPLIANCE.
WE'RE LOOKING AT IT BECAUSE WE
THINK WE CAN GIVE CUSTOMERS
BETTER CAPABILITY, EVEN IN A
MUSTANG.
>> DAGEN: THE NAVIGATOR,
AWARD-WINNING NEW SUV, TELL US
HOW SALES ARE GOING AND CAN YOU
KEEP UP WITH THAT DEMAND?
BECAUSE I KNOW THAT WAS A
PROBLEM FOR FORD.
>> HOLY COW, WE HAVE SUCH
INCREDIBLE DEMAND ON THE
NAVIGATOR.
WE'RE DOWN TO LIKE I THINK IT'S
15 DAYS ON THE LOT, MINIMUM.
WE'RE GETTING MOST OF THE
CUSTOMERS ARE NEW TO LINCOLN.
THE VEHICLE'S VERY
WELL-ACCEPTED.
ALL OF OUR DEALERS ARE PUSHING
US TO BUILD MORE AND MORE.
THE WHOLE TEAM AT FORD IS
MAXIMIZING OUR PRODUCTION.
FRANKLY, THE REACTION OF THE
PRODUCT HAS BEEN OVERWHELMING.
>> MARIA: I TRIED IT.
I ABSOLUTELY LOVE IT, JIM.
CONGRATULATIONS ON THE
NAVIGATOR.
I HAVE TO TELL YOU THE G.M.
ESCALADE HAS NOT LIVED UP TO
EXPECTATIONS AT ALL BUT THIS
NAVIGATOR IS A BEAUTIFUL CAR AND
GREAT QUALITY.
I MEAN IT.
IT'S UNFORTUNATE.
I HAVE AN ESCALADE.
BIG PROBLEMS.
LET ME ASK YOU ABOUT THIS, JIM
-- GO AHEAD.
>> SURE.
ONE OF THE THINGS THAT MAKES THE
NAVIGATOR REALLY DIFFERENT IS
THE THIRD ROW.
WE DON'T TALK A LOT ABOUT IT.
THE NEW AVIATOR'S A THREE ROW
VEHICLE.
PEOPLE WANT ROOM IN THE THIRD
ROW.
THAT'S ONE OF THE DIFFERENCE
MAKERS FOR NAVIGATOR.