What's the hashtag? Guys, you're in the right place, we're going to go over what
it is and why you should be used it in your social media. Stay tuned.
So what are hashtags? I don't know about you but I grew up before hashtags were a
thing. We used to call it the pound sign and now there's this little you know,
hand symbol that we do for it, you know, #greatlife or but I people
hashtag in normal conversation, right? So what even is a hashtag? A hashtag is
something that's using social media to give you a metadata file. Now that's a
big long word.. Let me break it down for you and explain to you what it means,
okay. So a hashtag is the pound sign or the
little tic-tac-toe sign and when you're using it in social media, there's a
specific connection that that we'll have with anyone else who has that specific
hashtag so the way you use a hashtag is you put the pound sign down, whether
you're using your social media on your phone, whether on your computer, wherever
you're using it and then you spell out whatever you want your hashtag to be. Now
the reason I love hashtags is that you can create this instantaneous metadata
sidecar without having to program anything, without having to know any code,
without having to do any of that. You can create any brand new hashtag no matter
what it is, even if you're the only one using it so when you create a hashtag,
you're gonna create the pound sign and then spell out whatever you want your
hashtag to be, no spaces and it doesn't matter if you do capitals or lowercase,
it's not, you know, case specific but when you're doing those hashtags, you can
create this hashtag that says what? #SODI2018. That was the hashtag the Olympics
this year, right? If you have an Instagram account, you can do #Mariannesfitnessbootcamp
and everything with that hashtag is going to show up when
you click on one of those hashtags. Now I said made a data sidecar file, that's a
big long name.. Let me explain to you and exactly what that means. So every piece
of information on the Internet has the primary information so for
example, a post on Facebook, that's a primary piece of information. A post on
Instagram, that's a primary piece of information, a photo, that's a primary
piece of information, a Pinterest post, a Twitter post, a LinkedIn post. No matter
where you are, you have this primary file. Now a metadata file is something that
tells you about the main file so think of it this
way, you snap a photo, right? And when you snap a photo, whether using your phone or
a camera or whatever you're using, that photo not only has all the colors and
the pixels in the photo but it also has this little sidecar file that's attached
to it. It's got sometimes your GPS coordinates, it's going to tell you what
kind of camera the photo was taken with, with your f-stop was, what your aperture
was, where all of this information is in this little file that follows this big
file wherever it goes. Social media works exactly the same way so when you have a
post on social media, Instagram, Facebook, Twitter, wherever and you put a hashtag
on that, you're actually adding this little sidecar file with all of this
information that's going to help you connect with all of the other posts and
then whatever medium you're using. The thing that hashtags won't do is cross
mediums so if I've got a hashtag on Instagram, it's not going to pull up the
same hashtag on Facebook, it's just gonna, if I click on that hashtag, it's gonna
show all of this posts that have that same sidecar file in it
so for example, pull out your phones, pull out your devices, go to any social media
app that you want, go to Facebook, go to Twitter, go to Instagram, whatever you
want. Go open there and then look for a specific hashtag. Instagram is really
great use for this because you can search by hashtag so go look up a
hashtag, look up a hashtag like yoga or healthy eating or vegan or Mamma five,
whatever hashtag you want, type it in, look it up and see what happens. You're
gonna get a whole list and of pictures and posts and whatever is relevant to
that hashtag. That's so great we're using for using for events, you know if the
Olympics use it people use it for their weddings all the time, a specific
hashtag for their wedding, it's a great way to stay connected and to follow
people who have similar interest from you
so hashtag it up. Alright, get your unique hashtags. In fact, to comment with
them below because I want to know what they are remember to stay tuned to our
channel, I'm gonna post another video tomorrow, hit the subscribe button and
I'll see you then.