SPEAKER: As digital influence on sales continues to increase,
retailers must continually adapt to changing customer
preferences by delivering hyperpersonalized product
search and recommendation functionality to effectively
convert customer intent into sales.
Powered by Google Search algorithms and leveraging
state-of-the-art cloud AI technologies,
Google Discovery Solutions provides retailers with
high-quality product search results and product
recommendations for their websites and mobile
applications, giving them the ability to link the right
products to the right customers at just the right time.
After being integrated with the retailer's website,
Discovery does not blindly treat a search query
to find a product matching the request word-for-word.
It runs through all the search data
to determine what is the customer's intent
and what they're actually looking for.
Unlike other search engines, Google AI
calculates additional parameters like viability
and personalization to understand how the search
quality matches the user's taste and then arranges the results
to maximize revenue.
It is a win-win solution.
Retailers increase conversion rates and revenue per visit
by providing a superior online personalized customer shopping
experience.
Google Discovery's planetary-scale AI
quickly and easily enables retailers
to curate unique and competitive path-to-product digital user
experiences.
It extends decades of Google's advancements
in query understanding and semantic search capabilities,
specifically designed to minimize shopping friction
and maximize revenue.
Unlike Discovery Solutions, these previous engines
relied primarily on text-pattern-matching
techniques and complex manual rules
without intelligently comprehending
the properties or attributes of the underlying product.
Increasingly, customers preferred
to interact with search in a natural, conversational way
and expect the solution to logically understand
their intent, remember their preferences,
and predict their shopping behavior.
Google Discovery Solutions is not just
an instrument for users, but an irreplaceable interactive media
that helps them discover and immediately connect
with the products they actually want.
When customers search, they search to buy.
That's why Discovery ranks products
by not only relevance but also buyability and revenue
potential.
So what powers the Discovery Solutions
besides the next-generation search engine
technologies and approach?
You do not need any development to get a functional
instance for the initial phase.
Security and privacy protocols ensure
that your data is yours alone.
We provide you with capacities, technologies,
and digital facilities so you can process your data.
We never use the customer web search behavior
to personalize Discovery Solutions experience.
Discovery treats a search query as a successful call
to the SearchService.Search method
that returns a list of search results
for a set of query strings, filters, or facets.
Machine learning models allow implementing omnichannel search
and recommendations.
These models are provider-managed.
Discovery Solutions allow uploading
historical clickstream data in bulk
through using UI or programmatically.
Serving controls and request modifiers
enable retailers to easily implement
contextual merchandising rules to curate
more bespoke and optimized search and recommendation
experiences.
The autosuggest feature adds predefined entries or rules
to autocomplete user queries using synonyms
and spell correction.
Using decades of Google Search and Shopping insights,
Discovery's advanced query understanding automatically
adapts to ensure the customer's intent is faithfully evaluated.
Discovery Solutions surface the most relevant and profitable
products, even when a customer performs the search using
misspelled query terms.
Indexing is powered by the rich linguistic support
to include additional language and postprocessing
in text and digital fields.
Google's Discovery Solutions for retail
deliver advanced document comprehension capabilities
to truly understand the attributes
to surface the most relevant products for a given customer
intent.
With the Discovery Solutions, there
are no throughput limits for queries per request
and no extra charges for storage and indexing.
Meet Molly, who browses her favorite retailer's
website looking for a fancy dress for a night
out with her friends.
Whenever Molly runs a search query,
the engine analyzes her request.
Google not only finds relevant products,
but can also use advanced machine learning models--
trained by Molly's previous purchases
on the same retail site--
to boost products that are most likely to convert.
These machine learning models use features
like color, brands, price, size, and seasonality,
and have been proven to be very effective in increasing
the conversion rate and per-visit revenue.
Google AI will send the most relevant results,
even when Molly files an empty query with just a dress
category set.
The full capacity of Google AI is
what sets the Discovery Solutions apart and enables
them to continuously adapt to changing trends
and self-optimize through running auto experiments.
While other search engines optimize
for relevance and human rules run keyword searches
and count word frequency, Discovery not only
supports the boost and variable customization to perform.
Even better, Discovery uses AI to self-curate and consider
additional parameters, like product viability,
to directly optimize conversion rates.
Moreover, we push the limits even further.
Using the impressive capacity of Google core features--
unavailable to other search engines--
Discovery scales automatically and seamlessly,
provides automated search and recommendation model
tuning, data quality insights, and personalization.
With the pay-as-you-go contract model from Google,
you get a discount based on your volume commits.
Integrating Discovery Solutions for Retail with your website
is smooth and grants you direct access
to the best search capabilities used by everyone worldwide.
Solid security and privacy protocols
ensure that your and your customers' data
is safe and isolated with strong access controls.
By incorporating the Discovery Solutions into your digital
properties, you get more than just a state-of-the-art AI
or an excellent optimization for your specific business needs.
You get the leverage to increase conversion revenue per visit,
customer engagement, and reduce search abandonment.
Keep your finger on the rapid pulse of digital commerce
with Google cutting-edge functionality,
and let the Discovery Solutions bring you the future of retail.
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