Okay, we just finished watching and reviewing this video. This guy spent $222,000
to promote his channel over the last year. There's some things that we agree with there's
definitely some things that I adamantly disagree with and we had some good laughs in there.
So excited for you to learn some lessons from this episode on what you could do to grow your channel
the right way and some of the things that I would say is the wrong way. Let's dive right in.
Alright, you ready for this? -In March of last year my YouTube channel had 47,000 subscribers
just like yourself and after nine years of being on YouTube I decided to go all-in
and for the rest of 2020, I spent over $200,000 o grow this channel. By the end of the year we
doubled our subscriber count to over 100,000. -Okay, so he said that it took him nine years
to get to 46,000 subscribers something like that and then in 2020 he invested this chunk of change.
-200 grand. -To double or all maybe kind of two and a half times the size of the channel. That
seems like a pretty big investment for such a small amount of growth but let's keep going
here. -I'm going to show you every single thing we tried what worked, what didn't, so you don't
have to waste your money and how you can grow your own YouTube business. First off, we did a lot of
growth hacking stories. Number one, YouTube ads. So, have you ever watched an ad on YouTube where
no one is selling you anything? No, me neither and so at first, we try to run ads like this one.
In this video ad I'm going to convince you to subscribe to my YouTube channel.
Why should you listen to me? I was number 38. -I don't think
that'll work very well. I don't know that I've ever seen that of somebody saying, "Hey,
my channel is awesome you should subscribe", I did that as a paid ad. -So, he bought ads
for YouTube to promote his YouTube channel and it was just him standing there talking.
-Yeah. Anyway, let's see what he says. -I help run. -Okay, so that's why has all this
money is he's got a big company. So there's a company behind the channel that makes sense.
-Why not advertise our best videos to some gorgeous people
who aren't subscribed to the channel yet? -Okay, so that seems to be a better idea.
Instead of pushing out this promo video for the channel that wasn't very good.
He's taking his best videos. Analytics shows you what your best performers are
and I wonder if it's like he chose best performers by these videos bring in more subscribers so let's
just get more views. I'm assuming that's what he did. -We're on the channel to get subscribers
Mr. Beast is only 22 years old but he is making 97,529,400 million a year on YouTube. -Okay,
so I think that's his best performing video. He made a video responding to Mr. B.
-Someone else, Mr. Beast. -That's his best performer.
-Video that we ran ads to we took. The video that drove the most amount of subscribers which is a
Mr. Beast video. We made it unlisted so it didn't hurt our original stats. -Well that's interesting.
Okay so his best performing video but he made it unlisted, I've never thought of that.
But what does he says? -We made it unlisted so it didn't hurt our original stats.
-So, it didn't hurt his original stats. -Yeah, what is that? What he's doing well? -Because when
you pay for traffic he wanted to keep it separate from his organic traffic and so when he's looking
at the stats he could keep it separate. -Yeah... -Some stats would still be confused but okay
that's probably a good idea. -So here's the results we spent over forty-five hundred dollars
doing it and we earned almost three thousand subscribers. For a cost per subscriber about
a dollar fifty. So people probably like yourself love not getting sold to
and this video we already know does well to an organic audience. So I figured why not try
it with ads. So we're also doing now this with all the rest of our top-performing subscriber videos.
-Okay, so he said that he tried it with one.
He got some subscribers about a dollar fifty per subscriber but now he's trying on all of his top
videos. So he's taking them all is to unlisted, that's a scary thing to do. To take your top
performing videos and now you're not going to get organic growth from it he
only moved it to paid. I'd be nervous to do that, like on one hand it seems smart
but like you're giving up your organic growth. -The past year we spent about fifteen thousand
dollars getting around six thousand subscribers. That adds up to about two dollars and forty cents
a subscriber. -I mean it makes me wonder like maybe they were his best videos but they still
weren't getting that many views. -Yeah. -I mean, maybe it was still only a thousand views
but if you're getting like tens of thousands or hundreds of thousands of views you'd think
you'd want the organic to keep coming instead of having to pay for it. Anyway, I just couldn't get
over that. -One thing I want to discourage you from doing is actually doing this strategy. What
is he talking about? Unless you're making money don't run
ads to anything. -So that is good advice. -So we have appsumo.com that makes money
as a business. -Okay, so app sumo I don't know a lot about them but he's saying okay we make money
from this, that's why we're spending money because it turns into money. But if you're a YouTuber that
is only focused on AdSense. -You ever want to do it. -You never want to do this. So,
okay I'm glad that he said that. -So, unless there's an ROI from your advertising do not do it.
The thing that you're looking for... -Stuff like that makes me like the guy. -One, how long does it
take you to make your money back and secondly what is the cost to acquire the person versus
the ltv or lifetime value of your customer? If you can make your money back same day from doing
your advertising. You should spend unlimited money before we dive into the next marketing experiment.
If you could hit that like button that would be amazing. -I sure like it. -Help us discovered
by more gorgeous. -Might as well. -Alright, second up is giveaways take all my money just like Oprah.
They work and they're literally the key reason that absolutely giveaways. I'm an
eight-figure company we did a dropbox for life giveaway. -Years for your company not bad.
-So, I have to pause how many subscribers does this channel have? Okay, 143,000 I'm curious
as to what giveaways he does on his channel. Maybe he'll give us more details here. -Because does he
have chapters or not? -Not on this video. But he says he the giveaways are one of the
main ways he grew his eight-figure business the channel. I mean the channel is good size 143,000.
-So, in 2020, we tried a ton of giveaways and I'm going to break down the main ones we did
for you to copy. First off we gave away my Tesla you may not be able to copy that.
But I just want to highlight some strategy here that you can take away
and part of the giveaway to actually get more entries was you could subscribe to
this YouTube channel. -I just felt like skipping ahead there but I want to chime in and say that
I know Grant Thompson was as he was growing the king of random channel. He shared a story it was
at 50,000 he did a giveaway of like an iPhone and he grew it to a hundred thousand. So there
is some type of strategy there giving away a Tesla and he's got such a small channel. It just kind of
like I don't know. -So, is the actual giveaway is it done on his channel so he does a YouTube video
about giving away an iPhone? In other words, how do people know about it? In order to get
more people right? They have to find out about to give away. -You'd have to use some type of
software that can track how people came in and how you're going to do that, I don't know how.
-Yeah. -It was fun. You should be having fun in your business. You should be talking
fun in your business. Your audience or your customers will respond to that. So what are
the results of the giveaway? It generated 3 000 subscribers for the channel and a subscriber by
the way is not a customer it's just... -Okay, so let's say his Tesla is sixty thousand dollars,
seventy thousand dollars and he got three thousand subscribers. -I don't get the cost per subscriber
on that one. -I don't get that, that's like two, three thousand dollars per subscriber I
don't know. -I don't know it's not. It's seventy thousand, three thousand. So, it's twenty.... -You
do the math you're the mathematician. It's like 20 bucks per subscriber or something. -I don't know.
-And the kind of warning about this is the next day after the giveaway ended
about half of those people 1500 people unsubscribed.
-Because they didn't win. -That's the only reason they subscribed. They wanted a Tesla.
Okay, so think about that that's interesting, that was kind of a surprise. Twist I didn't expect,
some people left. They only subscribed because they wanted the Tesla.
So, if you think about okay if you really want like a good audience you want the best type of
subscribers. What would you give away and I say don't give away iPhones or Teslas like
give away good content. Maybe like share great advice so that people really want to subscribe and
they really actually want your content. -Where is this video headed that's the question. -We spent
60,000 as a company and we're only able to get 3,000 subscribers. So it's about 20 subscribers
and at the end. -He did the math for us that helps. -I said 20,
it's like 20 bucks per subscriber or something. -Relative to that cost. So the
thing I would actually encourage you in terms of that strategy is if you don't have a Honda
or Prius or Tesla to give away. Maybe go and partner with other people. -He shows Mr. Beast,
Mr. Beast knows how to do it right. -Get promoted in the giveaway. So the next thing we experiment
and giveaways is I gave away a MacBook Pro and iPads on YouTube. You get an iPad, you get an
iPad. So here are the two formats of giveaways that we tried that were really interesting and
work first off is doing YouTube live interviews on other channels plus giving away an iPad to one
of their subscribers. So one of the best ways to do marketing if you're trying to do YouTube
either make great videos or get on other people's channels. If you're trying to grow your email list
send out great emails and get in other people's newsletters. So, we've done collaborations with
channels like Ali Abdull, Base Zeus, Spencer cornelia and one of the most effective ways is me
or whoever goes and does a live interview on their channel and adding a giveaway as an incentive for
people to take action to subscribe to my and their channel. -So it makes me think of like I give away
a lead magnet you know and I speak to different groups. I'll either do an auction so maybe that's
kind of like a giveaway I did an auction. Where I gave away consulting time to to one of the members
of that group and all the funds raised went to that that trip to that group or I'll give
away a lead magnet. I've got my keyword research mini-course that I'll say, "Hey, if you've found
value here, you can go ahead", and give them the link and they can click that. So, that's
that's valuable. I'm just not... I don't know. I'm not really jiving with the giveaway the
Macbook Pro or things like that thinking it's really going to be the type of people that I want
as subscribers. -Yeah, I mean it really does depend on your actual resources first
and foremost. I mean, you know how many people can afford to buy a MacBook Pro to give away.
If you're a cooking channel and you're giving away a spatula or something. I mean, you know the
people that use spatulas or whatnot they're gonna be people that cook I guess. But like he wants
iPhone users and he makes apps. I mean, guess but I don't know. -That iPad costs around $300 dollars
it generated over 800 subscribers for 41 cents per subscriber, that is fun. -So but the thing is
do you think he could have gotten those 800 subscribers without giving away an iPad.
That's what got him the subscribers is he did a collaboration and he was on
somebody else's a bigger YouTube channel. So that would have resulted in subscribers.
I don't know if the iPad is actually what did it. I mean, maybe by saying, I'm going
to give your audience an iPad is what got him that collaboration, I don't know. -Is there
anything but a benefit to someone like him. For example, we're leveraging his IP right now,
so and just like he did the same thing with Mr. Beast his most-watched video was Mr. Beast. Is
there any reason Mr. Beast wouldn't want him to do that? Because there's the residual effect isthat
they're watching Mr. Beast videos. -Yeah, so it's good all around. -And these guys are watching
this video of this guy even though we may not agree with him it's all good for him,
right? So there's no like hey cease and deceased stop using my content? -Disney's the only company
that does that. -Well, they can do what they want. They are after all divine. -Next up is
collaboration videos. So on top of doing a lot of giveaways we've also tried doing more traditional
collaborations that you usually see on YouTube. -Which is having bald guys in the videos works.
-Well, see. -Video collaborations for each other's channels. So some
of the pros of doing this and growing your channel is that they don't cost anything.
Secondly you got to make a cool connection and meet awesome people on YouTube. -So I
want to know his stats on the collabs without the giveaways. -And by the way. -Does he share that?
-The cons of this stuff though is that these videos take a long time to make and
set up connecting, "Hey, we should do something together and making it happen", as well as like
when you're hiring a team to do this stuff costs time and money. -Well, how's that different from
the other giveaway videos that would take more time and effort and you have to track it all
and costs more? -So, I don't know, yeah. -One is a channel I like called one percent better. So it's
a very cool channel. I love that I do animations of book summaries. I'm into reading and so we
wrote the scripts for both the videos and they made animations for both videos. So you can see
that they put one of those videos on their channel and one video on our channel and as well the end
screen so at the end of these videos we said check out the other video from that we've got about 200
subscribers. It didn't cost us any direct money to pay them to do it but I do have to pay a team
to make this happen so the results we got 200 subscribers. So if you're a solopreneur it's just
you by yourself you can go and make these happen and maybe you'll get better results. I have a team
unfortunate that I pay to help this so it does cost a lot of money. So for 200 subscribers it may
not be worth it. -Well, you know and... -Not for him I mean. -But that was just one collaboration.
The other one was the collaboration too. So it's just the style of the video. -It sounds like.
-These ones were just it was an animated video. It doesn't sound like a fit but... -Alright, number
four sponsoring other YouTubers. So, the furious taco charity fundraising video. So I don't know if
you guys know furious Pete he's got no balls just kidding. He literally doesn't have no balls and
I've been following and enjoying his videos since 2014. So, I offered to help him fundraise for his
cause which was why don't you make a video where I challenge you to eat as many tacos and however
many tacos. -So, I like the idea. I just don't think it's targeting his audience. Like to pay
somebody who's got a big following to be... You know, if I hired somebody that's got a big YouTube
channel a million subscribers on their channel and I pay them for this collaboration. I mean I could
see that but to pay somebody who's a champion taco eater I just don't, I don't get it. -But let's see
what he got out hopefully, he'll quantify it. -I think I initially reached out to people like,
hey I love your content can I support you in any way? We just started talking through that. So,
furious Pete ended up eating 71 tacos at taco bell which I'm really jealous you gotta eat taco bell.
I donated over 800 a little extra for the tacos and I also paid him five thousand dollars for
his time to make the video. So about 5800 bucks in total from that, it looks like we got around
300 subscribers for the day that went live and probably more over time but it is kind of hard
to track. So, it's about 20 give or take for a subscriber. honestly it was a lot of fun and
it was for a good cause, I think the idea of sponsoring other YouTubers to maybe do
your coffee challenge or try to do these videos like this is a really creative way to actually
grow an audience and build fun relationships. -So it gives me ideas of doing stuff like that
but I think that I'd want to be a little bit more strategic. You know, it sounds like the taco guy
does good stuff. Well, I don't think... he's suggesting that. We do these exact
things but yeah. -I'm just trying to understand why he chose to do that for his business. I don't
fully understand if those 300 subscribers he got is actually people that are going
to continue watching his videos, I don't get it. -Email swaps. Email is literally one of the best
ways to grow any online business and even offline I recommend using. -Okay, so email is extremely
valuable. I will say that like the whole goal of getting people to come to your YouTube channel
is eventually to have them become a lead and that's when they join your email list. That's when
they go to your own website so that's extremely important. So he's talking about email swaps.
Let's see what this is and I don't know what send fox is. -And it's free. -Okay,
so it's his software... that they use for email. -I go to you and say you email your audience and
you come to me and I email my audience. So what an email swap is I email my audience to about you you
are honest about me. So, we reached out to other audiences like the hustle, morning brew, stacked
marketer, charter, and we did swaps where we said. We love these newsletters audience check them out,
and they did the same telling people to check out our YouTube channel. So, the nice thing about this
is that there's no cost since it's a swap. So results we get about 100 to 400 new subscribers
per swap. -Essentially it's have somebody else promote your channel. I mean it makes sense.
-Yeah, you'd have to find someone though who has more or less the same amount of
email subscribe. I mean, you know what I'm saying. Otherwise, it would be out of whack. If you go,
"Hey, I know you've got 100,000 emails I've got 20, let's swap", I probably would try somethin.
-And again I keep going back to you'd want to make sure that it's
the same audience. Like are all those people on that email list people that are going to want
to be on your email list. -Could they ever at one point come out the bottom of the funnel as
an actual customer to your business. -Number six the most important way and thinking that
we spent money on growing the channel is making great videos. -There we go. -So at the end of the
day you can do all the hoopla but if people come to your restaurant and they don't like the dish
none of it matters. So we've tried so many different marketing experiences and ninety
percent of our new subscribers still come from YouTube. -What number did you just say sucks?
-From YouTube suggesting our videos to gorgeous people like yourself on the platform.
So let's look at some of our top videos and how many subscribers they've actually brought in.
So how Mr. Beast makes over 97 million dollars a year it looks like 5,600 subscribers. -So,
I mean that's pretty cool that he's ending on this the best way to grow subscribers is to make great
content and if you make great content then those people are going to want to watch your other great
content. So these 5,700 that's a valuable amount of subscribers. I would say that
5,700 subscribers is more valuable than anything else. -Because those are new subscribers. -Yeah,
just from watching that video. So that's that's really valuable. -So don't start thinking that
making videos is free unless you're doing it by yourself which I encourage you to start today.
But putting out these three quality videos a week has a cost. So at the beginning of last
year I did decide to build a team around YouTube because I have money from app sumo
and I'm treating it professionally. I think long term there's a business around having an audience.
-So he's actually is just admitting his YouTube channel is not profitable for him.
He's basically saying I'm taking money from my business and investing it in here
because I think in the future it is going to bring me a return that's really important to note
comparing all the channels that we show on our channel. These are profitable channels so yeah.
-Over the last seven months we put out three videos every single week which is 84 videos.
Which is kind of interesting when you break it down this way. We spend
almost 2,000 dollars to every one of these videos we made. Now I see in the comments
someone was like well man you're making all this money from YouTube. We make around $5,000
a month putting out 12 videos. So you can do the math. We're losing money and it's an investment.
-So it sounds like he's that's talking about ad revenue.
So he said he's spending about 12,000 a month making 5,000 back in ad revenue. So at least he's
you know making some of it back but he's hoping obviously, you want to profit from and he's hoping
to generate leads into the business. So overall, I'm going to say that the best advice he gave is
to make great content. Well, I think I can go a little bit further than that. I'm gonna say
we there's a five-ingredient formula and if every one of your videos follows those five ingredients
you'll get results and you'll be profitable you'll generate leads for your business.
So, we're obviously at the end of this episode so go watch this episode next it's how to get
a thousand subscribers on youtube in a day and I cover all five of those ingredients.