what's up guys i'm back from my trip to
colorado i'm not gonna lie
it's been tough getting back into the
swing of things it was nice getting away
for a while me and marielle had a great
time i may post some pictures maybe to
like instagram if anybody wants to see
how beautiful
uh colorado is we had a great time i'm
wearing my tie-dye shirt of course
because that's kind of the culture out
there at least that was the vibe that i
felt while we were out there but anyways
today i want to do a video
on how you can find what i'm calling
home run
t-shirt trends and that is kind of nifty
i really like the thumbnail and how it
came out but
i'm gonna basically share with you guys
how last night
i came across a trend with
massive upside this is very similar to
how i've captured some trends in the
past
that in my single best day have made me
seven thousand dollars in sales
in a 24 hour cycle that day was
absolutely crazy
i go into more depth in my courses and
i've probably talked about it on my
youtube channel at some point as well
but there are some good takeaways and
what i came across last night was
very similar so i'm going to walk you
through exactly how i
found this trend and um i'd already told
you about the upside based on
history where i've captured some of
these trends that were very similar and
at the end of this video i'm going to
tell you
how many sales i made yes i'm going to
reveal the numbers
so why don't we get right into it
[Music]
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one
yesterday this week is sponsored by
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those services
also in the description i wrote an eight
day free print on demand mini course one
lesson delivered to your inbox each day
take advantage of that
and i have a print on demand facebook
group all right today we are here to
talk about trends i know this is going
to be a popular video
ahead of time because what do trends
really represent guys
with regards to print on demand they
represent massive upside they represent
instant gratification right we create a
design
we upload it we see instant sales and
lots of them
uh this is really what makes honestly
what makes print on demand addicting
because i've kind of shared the story
about in
in the past how i hit my first trend it
wasn't huge but just seeing some regular
sales really
made me feel like i belonged as a
print-on-demand seller that i had
um what it takes to succeed and i
remember the first time i did it it was
probably like i made a hundred
dollars profit maybe in a maybe 48 hour
span on merch by amazon
the next big one if i remember correctly
yes was october of the same year
and in my best day on merch by amazon i
made 700 profit now that was crazy
and that's again that's what trends are
all about after that
seven thousand actually you know it's
crazy it was like a 10x it went from 700
to 7000 in a day although it was 700
profit versus 700
revenue in a day so i do want to make
that distinction
anyways trends represent that sort of
upside that's why i'm sure
you're here watching this video now how
do trends work exactly are we just going
to go and create our own clever t-shirt
and assume that the masses are just
going to all at once show up to buy it
of course not guys that's not how it
works that's why
marketing is i don't even know i mean
it's a very popular career right because
it's all about
getting in front of people and then
hitting them with some value proposition
and getting them to make a purchase
and when i say them we mean our
customers but obviously we're also being
targeted by marketers all the time
so i'm not a believer in creating our
own trends i think that's extremely hard
and if you're good at that
you're better than me by far right i
don't know how to do that
not without spending a lot of money on
ads anyways so for me i want to capture
a trend that already exists
and i want to be early you guys already
know
pretty much any platform we're selling
on they're going to reward you if you
are
early to a trend because what does it
mean to be early
it means that all the early sales all
the people that are first to purchase
your product
you're capturing their sale because you
were either first or one of the first
people to be selling the product they're
looking for
those early sales are going to help
cement you
and your rank in search results near the
top now what is being near the top
represent
increased visibility what does increased
visibility represent increased clicks
and then
add to cart and then purchase right
that's the customer journey um if you're
at the bottom of page one it's still
great to be on page one but you're not
getting nearly as many clicks
as the people at the top right it's all
about visibility so
you wanna be early i know you guys
already knew that but how are we gonna
be early well i'm gonna tell you how
i hit this trend last night so there's a
lot of ways
this is not this is not the only way i'm
just speaking to what i know right to
what ryan knows you're at my channel
you're gonna get my take at least in
this case i'm gonna tell you the story
about just yesterday
so i was uh using my phone and i've
shared kind of this approach before but
like
for me i don't want to just constantly
be scrolling through social media
uh it's just not my thing i'm not i'm
not into social media and spending all
my time there
that being said you know i do read like
financial twitter every now and then and
i share some of the highlights on my
investing channel
which if you guys um didn't know existed
you should check it out i'll also drop a
link in the description
but anyways with my phone i get push
notifications from some apps
now push notifications can also flood
your phone to the point where you don't
see any of them
uh if you have too many of them for
instance marielle my girlfriend
she is terrible about clearing her push
notifications and if she was gonna
attempt this strategy it just wouldn't
work for her because she has like 80 at
a time it's absurd it gives me like
anxiety for her
so anyways if anybody cares this there's
no affiliate program for this um
program i'm just sharing it because i
use it and i've used it for like
probably five years now
it's called push bullet and what this
does is it helps me monitor my phone's
push notifications
from my computer because it hits me with
a pop-up on my computer
uh in the bottom right corner of my
screen i think you can customize it too
and that way i can basically like see
what's happening
via the push notifications from my phone
without having to use my phone cause i'm
not a big fan of being on the phone like
i can use a computer so efficiently
i can't use my thumbs on a phone very
efficiently not nearly the same right
so that's why i'm telling you like every
last detail so i'll put a link to push
bullet in case you want to check it out
i think it costs like 40 a year maybe
all right so let me tell you the story
about last night
i'm not going to tell you what app i use
i mean i use multiple apps so it's not
like a big deal but i'm not going to
tell you the specific app
chances are a lot of you guys probably
already have it on your phone anyway so
it's not a big deal
but they send the occasional push
notification in this case
it was related to the nba finals and it
was
um basically they sent a push
notification about somebody that was
wearing a sweatshirt
and i'm like you know a lot of people
see it and they laugh right some people
comment
i see that and you guys already know i
see dollar signs immediately i'm like
okay
you just sent a push notification out we
don't know how many people actually have
the app installed i don't know of a way
of seeing that metric but i will show
you my estimates later
but they sent a push notification to
millions of people for sure
probably over 10 million people probably
tens of millions of people if i had to
guess
and it had the picture of the sweatshirt
and this sweatshirt
and what was on it was just text
and nothing in the text was trademarked
or
anything to worry about copyright
infringement like basically it wasn't
referring to anything
basketball related nba related wasn't
referring to a player
and at least not directly i'll say i
guess it kind of was like a meme
but in no way shape or form was it like
player name anything like that right
so very simple to recreate you just need
to go add some text
and color it and that's it upload now
the app that
sent this out that did all of our
marketing for us right because it's
really hard to come up with your own
trend but if
they're pushing it for you and by the
way when they do these pushes they're
just trying to get interaction and
engagement
on social media and bring people to
their app that's what they're after
they're not selling the the sweatshirt
okay so this app
16 million instagram followers basically
10 million
twitter followers basically 9 million
facebook followers
as far as the app goes 125 000 plus
reviews on google play 225 000 reviews
on apple now i don't know the breakdown
for what percentage of people drop
reviews on apps but i know it's not that
high
right like if the maximum on amazon that
review a product is about five percent
and you get kind of like pushed and
requested to review an app on it or
review a product on amazon
um on apps like i don't think this app
pushes you to review it
i haven't seen it when i use it anyways
so that's a lot of reviews
for an app and i'm guessing again tens
of millions of people probably haven't
installed
okay they just sent this trend out to
everybody
you guys getting this this is just one
way of staying on top of trends but it's
a common question like ryan how do you
find trends
now of course if it was some like easy
to replicate process that worked all the
time
i'd be rich and i wouldn't be here right
i would just be i'd just go buy my own
island in the caribbean and just sit
there all day
um sip in whatever i sip i don't even
know sip in a corona let's say
all right so here's the thing what do i
do i got this awesome sweatshirt
easy to recreate they've clearly
marketed it for me
and i have no clue what the demand looks
like the only way to really find out is
to be selling it
so i need to upload next so i
immediately push it to amazon
merch by amazon ebay redbubble
even etsy now i send it to my girlfriend
so she could upload it to her etsy
account
because i'm no longer on etsy so i've
been using her etsy account kind of as a
proxy
and yeah now we're positioned the
waiting game basically begins i mean i
did my research and
the product basically didn't exist
online which
is extremely similar to my seven
thousand dollars in one day story now
the funny thing about that day
was that the push notification went out
on a friday
and i probably only made i don't even
know i'd be guessing probably like in
the range of 20 to 50 sales on that
friday
okay so probably closer to 20 than 50
but i don't remember exactly so it may
have been 50. anyways
everything happened on a friday the
crazy sales actually happened the next
day
and on that friday when i was basically
recreating the design and uploading
it nobody was selling it online so i had
absolutely no clue
what was gonna happen and after friday
kind of
passed and i went to bed i thought that
was it you know and i was still happy
with making some sales but
who knew that i was gonna wake up
saturday and it was like every 30
seconds
my email would pop up with like a new
email saying another sale another sale
another sale
and it happened all day to the tune of
seven thousand dollars between
etsy and amazon seller central sales so
it was absolutely crazy i did make some
ebay sales in there as well but back
then
you know i wasn't really on top of my
ebay like i am now so anyways
really good day and what was the outcome
as i promised i would share the outcome
of what happened last night and
my total sales for this
big trending hoodie that was blasted out
to tens of millions of people last night
totaled anybody want to guess ah yeah
it's not that impressive
anybody that said zero i don't know how
you knew but you are correct
i didn't make a single sale i mean i'm
as surprised as you are that this didn't
sell
not even one um as far as the reach
of this app and the tens of millions of
people that probably have it installed
that's the only estimate
beyond that the number of instagram
followers twitter followers facebook
they're all 100 accurate and they put
this post
on all of their socials so your guess is
as good as mine
i guess maybe they thought it was funny
and nobody else cared enough to purchase
one
i don't know but you know what this was
still
the same process i used for the previous
trends that were extremely successful so
i regret nothing um you can't win them
all and what did this cost me other than
a little bit of time
so again that was my process zero sales
is kind of crazy that i didn't
even make one sale but hey it is what it
is i'm not gonna lie to you guys
i feel like there's no reason to lie so
yeah zero sales but anyways guys before
i wrap this video up did just want to
remind you i wrote a full print on
demand course even with zero sales from
that trending design i still make six
figure print on demand sales every
single year so
if you would like to check out my print
on demand course it'll be linked in the
description
it covers trends evergreens basically
everything across the board
thank you so much for watching please
like and subscribe if you're not already
and i will see you soon
[Music]
you