You can feel it in the air you
drive through Mission Valley.
You sort of peak over as it done,
yet are we there yet?
Well, we're almost there.
The excitement is building for
opening day at Snapdragon Stadium.
The assets will take on the
Arizona Wildcats and the first ever
game at the brand new stadium.
It's less than three weeks from right now,
well joining me now is David Brinkley,
CEO of STN Digital.
That's the marketing partner for Snapdragon,
who's working to get the fans pumped up.
You don't have to work any harder because
we are ready to go for this and you're
asked, like. Tucson,
I know you're just excited as I am,
but it's I can't believe days here two
years ago was the first shovel on the
ground and you saw the drone shots.
I mean, it's it's time
so we're gonna go through some
of the videos that you guys have
captured because I know you been
working hard on this particular
campaign to make sure that we all
know what to anticipate and our our
director Burt in the back end we
can maybe start with the time lapse.
I mean this is incredible.
You were talking two years ago is when
the first shovel flipped over some dirt.
And now here we are about to open.
I want to give a shout to Derrick Grice too.
Has been leading the charge on the Aztec.
Side, but you know you look at Sofi
Stadium and some of the previous
things that we may know about
Southern California major delays
major construction pushbacks,
but it's been incredible.
There's been no pushbacks,
no delays and this thing has gone
up really quick during COVID
in 24 months. It's it's gorgeous.
Yeah, it's just. It's absolutely amazing.
And of course we're all on
fire for this, but let's talk
about your company though.
STN digital. How did you go?
I know you're an Aztec alumni that
did not hurt when I'm certainly
when you were applying for this job
right right? So yeah,
we worked with that CSU.
On a couple of small projects over the years,
so when this stadium came to be,
we got called by STC.
Like hey, would you be open to kind of
thinking up some ideas so me and my team.
We went big and kind of pitched the
three-year vision of how this thing
could look like and the effect director
JD Wicker was extremely excited.
And it's just been a dream come true.
I'm I'm asked, like alum,
a lot of the people that work on
the account are SDSU alums as well.
So when we look at creative
we look at strategy.
We just have to know that if
it hits our heartstrings then
we're probably good to go.
I know that one of the most.
Famous Aztec football players that
we all know and love which was over
for your time and my time there.
But Marshall Faulk who made
the call to Marshall say hey
do you wanna get involved in
this? Yeah we need to you know more
ambassadors for the stadium nationwide.
I mean people know him as
a Hall of Famer right?
So he was he's been great and kind
of just been going out on all the PR,
Radio Row podcast talking up the
stadium talking about senior state
as well because you know as you
know I don't think we get a lot
of respect nationwide and this has
really been our our time to say,
hey, we're we're here.
We're for real.
Well, you said we don't get
a lot of respect nationwide,
but that may change.
This may be the catalyst for that
change affect you said that you
were working with some stadiums
in other parts of the country
to get the word out about this.
Yeah absolutely.
So for the national championship it
was Bama versus Georgia of course and
we had billboards of senior state
Aztec creative on USA TODAY digital social.
You were kind of plastered with this
Aztec messaging and a lot of people are
like why is why is estates you showing
up when this is Georgia versus Bama.
But we want to make sure college
football and the incredibly knew
that you know we're here don't
forget about us and we're we're a
powerhouse here on the West Coast.
On your end, what still needs to be done
or what are you going to still continue
to have these scrimmage come up this
Saturday, which is the soft opening
so we have a a lot of season ticket
holders to be able to kind of check
out the stadium for the first time
ribbon cutting ceremonies Friday and
then that first came as the third,
so I mean it's it's now or never, it's
just bam bam, bam. Here we go.
I mean the 3rd's going to
be here before you know.
But as a fellow Aztec just kind
of give me your your thoughts,
your, your heart and your soul and
finally seeing our team get a home.
I've been telling my team I don't know my
emotions would be like I'll be smiling
ear to ear but probably set some tears.
I mean, it's just you know when you
go there you you were talking about
earlier in the green room like you
know you wanna be able to have that
home field advantage and the SCU
Qualcomm and didn't really have that
intimate feel like basketball does.
And now you know this is somewhat
cliche to say.
There's not a bad seat in the house,
you're kind of on top of the action
so we really could help our our
offense and our defense as well.
Just get ready for any opponent.
Oh my gosh, bring it on.
We are so rich. Well, you know,
congratulations to you because
you're a local company.
You said that you've quickly hired
a bunch of people over the past.
Couple of years
for people that might be hey, that's
a local hiring right now. Yeah, OK.
So again, it's called STN Digital
located right here in San Diego.
The hospitality we appreciate. Alright David.
Keep up the great thank you thanks.