You can have the best product in the market but if you don't know who you are selling
to they're not gonna buy it.
In today's video, let's talk about why it's important to identify your target audience.
First, that I want to make sure that we're on the same page about the term target audience.
how to make sure that you're communicating properly with yours.
Coz what happens when you're not communicating properly to your target audience.
Well, it's not pretty, and if you do it the right way it will lead to infinitely more
sales and I will talk about the routine you can implement into your business to reevaluate
or even pivot in your messaging to always be adapting as your audience grows.
So, a target audience is a specific group of people that you want to reach with your
message.
One other thing that we did in our company in Jaxx production is we actually created
a full profile of our typical customer avatar.
We created this two characters and we rote everything we believe about them.
We wrote their demographics, their psychographics, their interest, their morning routines, their
pet peeves, what keeps them up at night.
So, that we as a company can clearly look at that anytime we create an offer or a piece
of content or an event or anything.
So that we know exactly who was speaking to.
What's so great about having this customer avatar is you can go back to it at any time.
When you're creating an offer you can think, "Would Stacy like this?", I actually recommend
that you name your customer's avatar.
In ours, we have a male and a female.
We know exactly where they live, how many kids they have, if they're married or single,
how much money they make, how long they've been in business, what their pet peeves are,
what keeps them up at night, and now we can actually be very specific in out writing or
in our copy or in our content.
Have you ever read a piece of content to watch a video where you were like, "Oh my God, it's
like they're in my head.
It's like they know exactly what I've been through.
Even down to the point on what I ate for breakfast today", In a way that can be kind of creepy
but it can also make you feel really understood and when you feel understood, when your audience
feels understood.
It's more likely to bring them to that purchasing decision with a lot less resistance.
I'm telling you this from my experience because I just do hate those customer avatar questions
where we answer all those silly questions about like, "What kind of magazine do they
read?", and as annoying as it might be to answer those questions.
If you don't create your customer avatar and create those profiles.
You will be putting in a lot of work into launching through crickets.
There was a point in my business where I was struggling and kept hitting the wall and knew
that the products and services that we have are gonna be so valuable but I was speaking
to the wrong people.
It was as if I was teaching university level to kindergarten students.
You have to make sure that your messaging and who you're serving and what you're creating
make sense for the person that you're creating it for.
By the way, this video was created just for you and I'd like to invite you to subscribe.
Because I'm putting out videos like this every single week to help you scale your business
to 6,7 we even have some 8 figure clients using our strategies.
So make sure you hit that subscribe button so you can too.
It is so important to identify your target audience so that every piece of content that
you created is directly speaking to them.
Let me tell you a story, by the time I came across a video from someone I kind of known
about I followed her for a while and I knew her story, I knew she was an entrepreneur,
I knew she was growing her business.
But she has this video where she eloquently explains her story, her struggles.
What she was overcoming on her business.
How she hit that turning point.
She hits the wall and finally found the answer that helped her to scale to 7 figures in her
business and as I was watching his video I was so captivated.
I was almost emotional about it because I had experienced the exact same thing and I
felt like this woman understood me and when she got to the end of her video with that
strong call to action.
Where she said, "Hey if you're in a similar place and you want the answers that I discovered
click the link below", I couldn't click fast enough.
I couldn't get my credit card fast enough and ever since that experience I have used
that as my example how I want my audience to feel when I'm creating content for them.
That I want them to be as emotional as I was to feel like, this is the answer I've been
searching for all my life.
So when you know your audience that deeply then you can speak so specifically to their
pain points.
You can speak specifically to their dreams and their desires.
They're gonna feel so understood that it removes all the resistance to buying from you.
When you know their pain points and you know their desires you'll also know their objections.
Anytime someone has an offer or propose a product or service that they can buy.
Usually, the first thing that's gonna come up from them are some objections and usually,
they are vehicle, internal, or external based objection.
Vehicle meaning an objection about the thing itself.
Whatever that product or services and they think "This won't work for me because or I've
tried something similar and it won't work for me because", and if you understand that
you'll be able to create a story that can help them overcome that.
One of our biggest jobs as marketers is to create stories that are better stories than
our audiences and what I mean by that is stories that help them overcome the story in their
head that is a false belief.
The next objection is an internal objection something about themselves that they feel
like, "Well, I can't do this because", maybe its an insecurity, maybe they feel that they
don't have the skill to be able to overcome it and again that's where you can tell a story
or show the social proof of someone.
Maybe just like them or maybe even you that have the same insecurity of the same internal
objection and how they overcame it and they still end up being the solution that they
needed.
The other one is an external objection usually that's something outside of themselves.
Maybe they feel like they don't have the right support around them whether it's family or
team to help them implement or execute this.
Maybe it's money, maybe it's time.
If you understand those you can create the story or you can create more to the offer
that will help them to overcome that objection.
After hearing that I'd love to hear from you.
What are some objections that you hear from your audience? and how do you think that you
can overcome them?
What's the story that you can tell? or what's maybe something that you can add to your offer
that helps them to overcome it?
Let me know in the comments below.
When you know all these you know that you can create the right products to serve their
needs.
With any of their objections, you can cater your messaging to overcome it or you can add
more.
For example, when someone comes to me and says, "I cant do this because I'm not a techy
person.
I don't know how to code or I don't know how to build the sales funnel", I can say, "You
know what, I have a thing for you.
As a bonus, I'm also adding in this techy guy for the non-techy person or you know how
to build a sales funnel?
No problem, I actually have one that you can plug and play.
It is one of my best-converting sales funnels.
You don't have to worry about it.
You don't have to code it's all done for you."
Do you think that would be enough to overcome that objection?
If I just said, "No problem, I'm just gonna give you mine", and then that leads towards
a sale and actually gives them a solution that they've been dreaming of.
But the thing to remember is your work here is never done.
As your audience is growing, as you are growing, as your skills are expanding.
Your messaging can always pivot to be able to speak to your audience in a clear language
with clearer messaging.
That really hits home and speaks to their desires.
Personally, in my company, we are always updating our customer avatar.
Maybe we have a new client that comes in and says to us specific objections that we don't
want to freak out.
We wanna be able to answer that because if one person has it, it's likely that other
people have it too.
So, we actually have a running document of all the questions we received or all the objections
that we hear.
So that we can continuously be catering our message to serve them and to serve all the
clients if they're within that customer avatar.
those are the most important strategies that I've used to build my business to multiple
7 figures and my clients to 6,7 even come clients making 8 figures using these strategies.
I've actually created a blueprint for you it's called the infinite cashflow blueprint.
You can get access to that for free at the link below.