OVERDRAWN.
>> PRESIDENT TRUMP TOUTING
ECONOMIC SUCCESS YESTERDAY
COMMANDER IN CHIEF COMMENTING
WHAT HE IS THANKFUL FOR --
>> FOR HAVING A GREAT FAMILY,
AND FOR HAVING MADE A
TREMENDOUS DIFFERENCE IN THIS
COUNTRY I HAVE MADE A
TREMENDOUS DIFFERENCE IN THE
COUNTRY.
>> THE COUNTRY WAS SO MUCH
STRONGER NOW THAN IT WAS WHEN
I TOOK OFFICE THAT YOU
WOULDN'T BELIEVE IT.
DAGEN: FASHION RETAILER TREND
ANALYST YOUR TAKE ON THE
HOLIDAY SHOPPING SEASON KICKED
OFF SO FAR WHAT SHOULD WE BE
WATCHING.
>> WE ARE ALL ABOUT
EXPERIENCE, AT RETAIL, RIGHT
NOW THAT IS WHAT IS DRAWING
PEOPLE INTO THE STORES, I KEEP
SAYING THAT BLACK FRIDAY IS
BACK, AND THAT IS WHAT
CUSTOMERS ARE COMING FOR THE
EXPERIENCE SEEING THAT ACROSS
BIG BOX STORESS SMALLER
RETAILERS WHAT EXPERIENCE
OTHER THAN ELBOWS, TALKING
ABOUT THINGS RETAILERS THE
PLANNED.
>> TO PUSH TO GET PEOPLE GET
TO -- PRODUCE FOOT TRAFFIC.
>> EXACTLY, AND PART OF THE
MUCH LARGER SHIFT IN RETAIL IN
GENERAL, THAT IS IDEA OF
CREATING EXPERIENCE CENTERS
TOUCH POINTS WE ALL KNOW THAT
WE CAN BUY EVERYTHING ONLINE
WHAT IS GOING TO GIVE ME A
REASON TO COME INTO A STORE,
TARGET FOR EXAMPLE, HAS OVER
25,000 HOURS OF RETAIL
EXPERIENCE PLANNED THROUGHOUT
THE SEASON, THEY HAVE HOURS OF
PLAY, FOR KIDS, REALLY KIND OF
TAKING ADVANTAGE OF THE HOLE
IN THE MARKET TOYS "R" US LEFT
INVITING CHILDREN PLAY DAYS
WITH THEM LETTING THEM USE
TOYS BEFORE YOU EVEN BUY THEM
CREATING A WAY TO GET THEM
INTO THE STORES, WALMART THE
SAME THING, THEY ARE HAVING
ACTUALLY PLAY DAYS WITH
CHILDREN INVITING THEM IN A
DIGIT PLAY GROUPED ONLY YOU
CAN USE TABLET COMPUTER TO TRY
TOYS OUT THE BEFORE ONE OF THE
WAYS RETAILERS ARE GETTING
THEM INTO THE IS TO ER.
>> MAKING IT LIKE ABOUT
ENJOYABLE.
>> IT IS HARD TO GET CONSUMERS
IN THE STORE ESPECIALLY IF YOU
CAN SHOP ONLINE, THAT IS WHY,
IT IS HARD TO COMPETE ALSO
WITH AMAZON'S DISCOUNT YOU
REALLY HAVE TO -- SLICE
PRICING RIGHT I THINK WE KNOW
THAT, TO HOLIDAYS IS A PERFECT
TIME TO KIND OF COME UP WITH A
NEW EXPERIENTIAL STRATEGY AS
ARE A RETAILER BLACK FRIDAY OR
HOLIDAYS IN GENERAL LET'S GO
SIT ON SANTA'S LAP TAKE A
PICTURE THAT IS ALWAYS KIND OF
YOU KNOW BRINGING BACK THAT
NOSTALGIA CREATING TRADITION
BLACK FRIDAY FOR MANY IS A
TRADITION OF SHOPPING --
>> COMPETITIVE WHEN YOU HAVE
TO GIVE DOOR BUSTERS CUT
PRICES TO EXTRAORDINARY
LEVELS.
>> RETAILERS ARE TRYING TO GET
AWAY FROM THAT STIGMA BLACK
FRIDAY HAS OF PEEK FIGHTING
OVER TV OUT THE DOOR.
AND MAKING IT MORE OF A KIND
OF FEEL GOOD FAMILY
EXPERIENCE, ARE THERE IS ALSO
A -- WE KNOW WE ARE GETTING
THE BEST ON LINE THE DEALS ARE
OUT THERE, BUT IT IS KIND OF
AGAIN AS I SAID PART OF THIS
LARGER SOLICIT IN RETAIL
CREATING AN EXPERIENCE IN THE
HOLIDAYS LEND ITSELF WELL TO
THAT.
>> -- THE WINS THIS HOLIDAY
SEASON?
>> TARGET FOR SURE, I KNOW,
ARE YOU KNOW, WAS NOT GOOD
TUESDAY FOR THEM THEY HAVE
REALLY PUT REVESTED BUILT UP
E-COMMERCE BUSINESS I THINK WE
WILL BE SURPRISED TO SEE THEM
I THINK THEY WILL HAVE A GOOD
HOLIDAY SEASON.
>> YOU TALKED KOHL'S TARGET
KOHL'S TALKED ABOUT MORE
INVESTING IN BUSINESS WHAT
ABOUT THE MALL OPERATORS UNDER
A LOT OF FIRE AS -- RETAIL
INVESTMENT IS THERE ANY TALK
AMONGST THE MALL OPERATORS HOW
TO PROVIDE MORE EXPERIENCE.
>> ABSOLUTELY, I THINK THAT
THAT IS WHY YOU KNOW WE WERE
TALKING A LOT WE TALK ABOUT
RETAILER APOCALYPSE I SAY
RETAIL REN SENS REBIRTH OF
RETAIL CAUSED MALL DEVELOPERS
TO LOOK AT HOW THEY USE THEIR
SPACE ROOSEVELT MALL HAS AN
AREA WHERE SHOPS ARE POP-UPS,
SO RATHER THAN GOING INTO
THESE LONG TERM LEASES ARE
REALLY DIFFICULT FOR RETAILERS
TO STAIN, IT IS A RISK, HAVING
OVERHEAD INVENTORY HAVING
POP-UPS, GIVES ME A REASON
LIKE I KNOW IN ONE A MONTH
DIFFERENT STORE THERE I AM
GOING INTO THE MALL CHECK OUT
WHAT IS NEW AT THE POP-UPS, SO
A LITTLE BIT OF NOVELIS
A LITTLE BIT OF NOVELTY.
>> GREAT JOB INCORPORATING
EXPERIENCE WITH THIS ISSUING
ENTERTAINMENT, RESTAURANTS YOU
KNOW, THEY WILL BECOME, MORE
EXPERIENTIAL HUBS WALMART
DOING KNEW THINGS WITH STORES
CREATING TOWN CENTERS,
ACTUALLY USING THE SPACE
AROUND THEM, YOU KNOW, THE
PARKING LOTS EMPTY STORES
CREATING EXPERIENTIAL
CENTERSDRAWING CONSUMERS IN.
>> BECAUSE, AGAIN, I FEEL LIKE
SOME RETAIL SUCCESS STORIES
GET LUFRMD I
GET LUMPMD I
GET LUMPED I
GET LUMPED WITH MALL PROBLEMS
GOING ON 30 YEARS IN THIS
COUNTRY I BRING THIS UP, A
DIVISION OF AMERICAN EAGLE,
WAS -- IF YOU WATCHED ARI THAT
STORE IT PULLED IN YOU AS A
SHOPPER THAT THEY HAVE GREAT
INEXPENSIVE LOUNGE WEAR IF
WATCHING THEM VERSUS
VICTORIA'S SECRET WOULD YOU
KNOW VICTORIA'S SECRET WAS IN
TROUBLE THAT, ARI WAS ON THE
RISE.
>> I TALK A BLOT THAT DON'T
GET ME STARTED VICTORIA'S
SECRET.
>> THEY MISSED OUT ON THE
TREND, NOW ALSO --
>> EARLY ON --
>> AND THEY DID IT THEY DID IT
WELL, AND VICTORIA'S SECRET
NEEDS COME WITH LIKE LIVED UP
IN THE TIMES, THEY DIDN'T
SHIFT WHEN CONSUMER SHIFTED WE
ARE GOING WITH LEISURE MORE
ATHLETIC PARALLEL BRAS DON'T
THE MADE TO TO BE UNDER WIRED
NOT INTO PUSH UP BRAS THAT
IMAGE OF A WOMAN ANY MORE IT
IS BEING COMFORTABLE.
>> --
>> THE MANAGEMENT AT
VICTORIA'S SECRET THEY
WOULDN'T KNOW THAT IT WAS
ABOUT THIS -- THERE IS NOT ONE
STANDARD OF BEAUTY ANYMORE
DOESN'T WEIGH 100 POUNDS SIX
FEET TALL.
>> LINGERIE SHOW.
>> EVEN --
>> EVEN THAT IS --
>> WHEN YOU THINK ABOUT THE
COMMENTS CMO, THE VICTORIA'S
SECRET SHOW, YOU REALLY SEE
THAT IT IS BETTER THAN CULTURE
IDEOLOGY THAT IS OUTDATED.
>> CMO HAS BEEN RUNNING THAT
AS LONG AS THEY HAVE BEEN
DOING IT BEGS THE QUESTION WHY
IS THAT DUDE STILL THERE?
>> RIGHT.
>> THAT IS AS MY WIFE WOULD
SAY SOME MAN MUST HAVE THOUGHT
OF THAT.
>> THINK ABOUT IT NOT THE
ZEITGEIST IT IS MALE FANTASY
BINKING OFF AS OPPOSED TO, ME
TOO WOMEN'S POWER GET WITH
DAY.
>> MAKE MORE THAN.
>> I AM GLAD I GOT YOU STARTED
ON THAT QUICKLY WHO DO YOU
THINK WILL BE THE BIG WINNER
RETAIL.
>> I THINK MACY'S DOING GREAT
JOB NORDSTROM MACY'S DOING
POP-UPS WITH FACEBOOK THIS
IDEA INTEGRATING ON LINE
OFF-LINE I TAKE RETAIL JUST
RETAIL RIGHT IT IS NOT ONLINE
OFF-LINE THE CUSTOMER IS, IS
SHOPPING NOW ON THEIR MOBILE,
HAS TO BE SEAMLESS NO