Hello, everyone.
Derek Johnson with tatango.com.
Today, I'm going to be walking you through some of the new features and functionality
of SMS Archives, one of really the best resources on the web to get inspiration for text message
marketing messages.
So, if you're not familiar with SMS Archives, essentially what it is is it's an archive
of, you know, some of the top brands, 100 plus brands that are sending text messages
to consumers, so you can actually get insight into what is being sent by some of the top
brands, hopefully, to give you inspiration on what to send to your customers.
So, I'm on the Messages page right now.
So, if you go to SMS Archives, and then if you click Messages up in the top right, you're
going to come to the Messages page.
And I think this is one of the most interesting pages, especially if you're trying to get
inspiration.
The reason being is on the left-hand side here, you're going to see a bunch of filters.
So, let's say, you know, I'm interested in sending an MMS message to my customers.
Well, what I could do is I could click MMS here, and now I'm going to see all of the
MMS messages we have in our system.
Right now we have about 1,700 messages total, about 232 MMS messages.
Then you can go in and you can say, "Well, I want to see MMS messages that have an emoji."
Okay.
Now you can start getting ideas about MMS with emoji.
Then you can look at, okay, you know, I'm in, you know, apparel, so I only want to see
apparel.
So, you can see how this kind of narrows it down and allows you to get inspiration based
off, you know, what type of business you are and then what type of messaging you're looking
to do.
So, let me go through these real quick and just explain kind of each one.
So, first off, you have the messaging type, which is top left.
That's going to be SMS and MMS.
Then messaging features.
So, you have things like, does it include a link, does it have a promo code, an emoji,
hashtag, you know, click to share?
Whatever, you know, the feature functionality they're using in the message.
Industry, you have, you know, retail, restaurant, home and garden, beauty, apparel.
So, you can kind of go through and figure out what industry you're looking for.
And then the thing that we just recently added was holiday and events.
You know, while COVID maybe is not a holiday, it is kind of, you know, a worldwide event
and a lot of brands are using it, addressing it in their messages.
So, you know, if I want to go in here and I want to click COVID, I can see, you know,
how top brands are addressing COVID.
You know, as Office Depot, their, you know, promos on masks, hand sanitizers, and, you
know, things.
You know, Anthropologie is selling hand sanitizer.
So, you can see how brands are addressing, you know, things like COVID, maybe more on
a lighter, you know, type scenarios made pop culture holidays.
So, we've gone through and looked at, you know, hey, Prime Day is a pop culture holiday.
It's not an official holiday, but, you know, it's a pop culture holiday.
Ice Cream Day, National Ice Cream Day was one.
So, you can go through and look through all of these and then just keep clicking down
here and you'll see more and more text messages.
So, I wanted to show you this because I think this is super interesting, not only for brands
that are sending text messages right now to get inspiration, but if you're thinking about
text message marketing, this is a great way to maybe convince your boss, maybe show the
rest of the team how other brands that are maybe similar, or maybe that you aspire to
be are sending text messages.
It's a great resource.
Again, you can access this resource by going to smsarchives.com and then up at the top
right-hand corner, right up here, click Messages.
If you want to, you can also do the same thing with Brands.
You can go through and look through all the different brands.
And if you look at a specific brand, let's say like, you know, LA Collective, you can
then go through and just see all of their text messages.
So, this is really useful if you find one specific brand, you're like, "I just want
to see what LA Collective is doing."
You can look through, and this is in chronological order.
Another cool feature is you'll see, right here, it'll show how many of the messages
are SMS and MMS percentage-wise, and then the frequency.
So, if you're, you know, a competitor may be to LA Collective, or, you know, you like
what they're doing maybe, you know, kind of mimicking every 4.9 days sending a text message.
Or if you're thinking about doing text messaging, that would be a good kind of start in terms
of your frequency.
So, anyway, all this information, all this resource is completely free, and again, can
be accessed at smsarchives.com.
All right, everyone, hope you have a great week and thank you very much.