SCHOOL. OUR TEAM SAT DOWN WITH THREE
OUR TEAM SAT DOWN WITH THREE
TIC TALKERS WHO ARE SWAPPING
TEXTBOOKS.
>> Reporter: WELCOME TO THE
LIFE OF A COLLEGE STUDENT IN
2023.
COLLEGE, EXAMS, AND A
POTENTIALLY LUCRATIVE SIDE JOB
IN THE WORLD OF SOCIAL MEDIA.
>> GOOD MORNING, GUYS. I'M GETTING READY FOR SCHOOL.
I'M GETTING READY FOR SCHOOL.
>> LET'S GET READY FOR CLASS.
>> Reporter: MEET JORDAN,
CLARK, AND DARCY.
THEY ARE SOCIAL MEDIA
INFLUENCERS, CURRENTLY WORKING
TO GET THEIR BACHELOR DEGREES,
AND THE THREE HAD A COMBINED
TOTAL OF 1.8 MILLION FOLLOWERS
ON TIKTOK, AND OVER 117 MILLION
LIKES.
>> LAST WEEK, WE HIT 1 MILLION
ON HERE, SO THIS IS MY INSTAGRAM POST TO CELEBRATE.
INSTAGRAM POST TO CELEBRATE.
>> Reporter: ACROSS THE
COUNTRY, COLLEGE STUDENTS ARE
CAPITALIZING ON THE OPPORTUNITY
TO CREATE THEIR OWN PERSONAL
BRANDS.
FOR JORDAN, HER BRAND IS
EDUCATIONAL CONTENT.
>> THIS IS HOW TO ACE YOUR
COLLEGE INTERVIEW.
>> Reporter: OFFERING STUDY
TIPS AND TRICKS ON HOW TO GET
INTO COLLEGE.
DARCY AND CLARK FOCUS ON
BEAUTY, FASHION, AND LIFESTYLE
CONTENT.
>> HEY, GUYS.
COME WITH ME TO MY SECOND DAY
OF CLASS AT A CONCENTRATOR AT
UNIVERSITY OF COLUMBIA.
>> Reporter: A SURVEY FOUND
THAT 44% OF AMERICANS HAVE A
SIDE HUSTLE, AND JEN Z IS AT
62%.
ACCORDING TO INFLUENCER TRADE
JOURNAL, TIKTOK PAYS BETWEEN
TWO CENTS AND FOUR CENTS FOR
EVERY 1000 VIEWS, BUT THE REAL
MONEY IS IN BRAND PARTNERSHIPS.
>> HERE IS MY HUGE AMAZON HALL FOR THE MONTH.
FOR THE MONTH.
AMAZON REACHED OUT TO ME THIS
SUMMER AFTER MY SOPHOMORE YEAR
OF COLLEGE AND SAID, HEY, WE
SEE YOU ARE POSTING FOR US.
DO YOU WANT TO BE A PART OF OUR
COMMISSION PROGRAM?
IT COMES FROM TRADING ON THE
AMAZON STOREFRONT.
SO, I CREATED MY STOREFRONT,
AND I MADE ALL OF THESE
DIFFERENT LISTS.
FOR EXAMPLE, I HAVE ISSUES LIST,
PANTS, GOING OUT TOP, I HAVE
ALL OF MY FAVORITE STUFF IN
THERE.
>> HEY, GUYS.
I AM SO EXCITED.
I HAVE THE MOST BEAUTIFUL
PIECES TO SHOW YOU GUYS.
>> I DON'T HAVE A TALLY ON IT,
BUT THERE HAVE BEEN SO MANY
WITH BRANDS THAT I JUST HAVE
LOVED, AND HAVE USED FOR PRETTY
MUCH MY ENTIRE LIFE.
SO, THIS IS VERY REAL, BEING
ABLE TO WORK WITH THEM IN THIS
CAPACITY.
>> Reporter: ACCORDING TO SHOP
IF I, BRANDS WILL PAY INFLUENCERS ON TIKTOK ANYWHERE
INFLUENCERS ON TIKTOK ANYWHERE
FROM $7000 A POST.
IT MIGHT SEEM LIKE THE LIFE OF
AN INFLUENCER IS NOTHING BUT
PERKS, IT DOES HAVE DOWNFALLS.
>> IF YOU WANT TO BECOME AN
INFLUENCER, YOU HAVE TO HAVE
THICK SKIN, BECAUSE PEOPLE ARE
GOING TO GET ONLINE.
PEOPLE ARE MEAN.
I THINK IT IS HARD STARTING OUT
AND GETTING HIT COMMENTS, AND
CREEPY MESSAGES.
>> JUST PEOPLE IN GENERAL
SAYING, STUDENTS DESERVE TO BE
AT HARVARD BECAUSE MY S.A.T.
WASN'T HIGH ENOUGH, OR ALL OF
THIS STUFF.
LIKE, I HAVE TALKED TO PEOPLE
SAYING, OH, YEAH, I DON'T LIKE
DARCY BECAUSE HER VOICE IS TOO
LOW.
I DON'T WANT TO TIE MYSELF WORTH OR VALUE TO THE NUMBER OF
WORTH OR VALUE TO THE NUMBER OF
LIKES, COMMENTS, SHARES, VIEWS.
>> YOU CAN'T TAKE ANYTHING TOO
SERIOUSLY.
HAVE FUN WITH IT, ENJOY
YOURSELF, AND CONNECT WITH
PEOPLE THAT WANT TO CONNECT
WITH YOU.
AND THE REST OF THEM, JUST LEAVE THEM.
LEAVE THEM.
>> Reporter: WHEN IT COMES TO
COLLEGE, THERE IS NO MAJOR IN
INFLUENCING, AT LEAST NOT YET.
STUDENT INFLUENCERS SAY IT CAN
BE DIFFICULT TO FIND OUT YOUR
PATH WHEN IT FEELS LIKE THE
WORLD IS WATCHING.
>> I WILL HAVE MY PR DEGREE
WHEN I GRADUATE.
AS OF RIGHT NOW, I WILL DO
SOCIAL MEDIA AND TIKTOK AS I AM
DOING NOW BECAUSE I AM ABLE TO
MAKE A LIVING OFF OF IT, WHICH
IS AMAZING.
I AM SO GRATEFUL FOR THAT
OPPORTUNITY, TO BE ABLE TO USE
IT.
I FEEL LIKE MY LIFE WILL BE
FOREVER IMPACTED BECAUSE OF MY
TIKTOK INFLUENCING EXPERIENCE I
WILL PROBABLY GO BACK TO
BUSINESS SCHOOL, TO FINANCE,
MAYBE.
I AM A MATH BUSINESS GIRL, SO I
FEEL LIKE THAT MIGHT BE A NICE
INTERSECTION OF IT.
I WAS ACTUALLY GETTING A LOT OF
PUSHBACK, I WOULD SAY, FROM MY
FOLLOWERS ONLINE WHO SORT OF THOUGHT I WAS SUBVERTING MY
THOUGHT I WAS SUBVERTING MY
PATH TO DO THE CONTENT THING,
AS OPPOSED TO STICKING WITH MY
LAW SCHOOL GOALS.
SO, I AM DEFINITELY TAKING ONE
YEAR OFF WHEN I GRADUATE BEFORE
GOING TO LAW SCHOOL.
IT IS A GOOD TIME TO SEIZE THIS
OPPORTUNITY AND REALLY PUSH