Does it ever feel like executive communications are hard, but somehow
you are observing other people and it seems really easy for them?
What I wanna share with you today are five key principles that you can
implement to make executive communications easy.
And the way that I'm gonna share it with you is that I'm gonna start
by sharing five mistakes that people make and then to share a solution
moving forward for them.
And as you're going through these mistakes, I want you to reflect on
your own career path, your own communications as well, so you can see
how that's been playing out.
And therefore you can see the application of what I'm about to share.
And if this resonates with you, I want you to comment below and let me
know what resonates with you the most.
As well remember to subscribe to my channel, ring the notification
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every single week.
So let's go.
Mistake number one.
The mistake here is thinking that the purpose of executive
communication is to impress.
And here's why that is a mistake.
When we feel the need to impress somebody, we necessarily need to puff
ourselves up.
We need to necessarily put ourselves above our audience.
And in that moment, we need to be able to be impressive.
So think about it, when you are impressive to someone, you're trying
to make an impression and impress them, we need to be puffed up.
We need to be grand, we need to be proud, and therefore we need to
look down on someone and show them why we are better than.
And in that communication, that mindset as well, the attitude and the
approach to communication come, comes across inauthentic.
It comes across strong, it comes across rubbing the wrong way.
However it is that can be perceived, there's a degree of
inauthenticity there.
So what's the solution?
If you've been thinking that executive communication is there for you
to be impressive, for you to make an impression, I submit to you that
the purpose is different, shift your mindset.
Because the purpose of executive communication is not to impress The
purpose of executive communication, rather is to impact speak to
impact, not to impress.
So here's what I mean by that.
When you speak to make an impact, this is where you are seeing your
audience as your equals.
They are not above you, they are not beneath you.
You don't need to puff yourself up.
You don't need to pretend to be somebody you're not.
You didn't need to put on personas or to act as though or to pretend
about something else.
You just are present to make an impact because you understand to make
an impact, you are making your most important contribution.
You are serving to your highest level.
You are making the best contribution with insights to the most
thorough way possible, right through to completion.
That is how you make an impact.
And simply shifting the way you see the purpose of executive
communication will cause you to show up differently.
It will cause you to show up, present and poise.
It will cause you to show up as a leader and it will cause you to show
up with the calmness that you have desired.
So speak to impact, not to impress.
That is the first milestone and it stems from the mistake that most
people make and that is touted in social media that we need to make a
strong first impression.
So think that through.
What does it mean when we try to impress somebody?
What exactly what is the essence of what we're doing when we need to
try to impress somebody?
Is that truly authentic?
Right?
So speak to impact, not to impress.
That is the first one.
Mistake number two that I see in executive communications is not
creating a fair exchange through communications.
You see what happens is that when you're communicating at the
executive level, you have different people coming together and every
individual that comes together in that room or in that conversation,
every individual has a different set of values.
And every individual is driven by that set of values.
Their actions, their decisions, their behaviors, their perspectives
are all driven by that value.
But you have different values come together.
And that's why conflict is very common.
That's why conflict is unavoidable, because you have different values.
Sometimes another person's value is so different from yours that it
appears to be contradicting.
It appears to be direct opposite of yours, opposition to yours.
So what happens is that you have these different values come together,
different sets of values come together, and every individual coming
together in that conversation, the one thing they want to achieve, the
one thing that they're de dedicated towards is how do I fulfill my
values?
How do I achieve my goals?
How do I fulfill what's most important to me?
How do I achieve the top priority that I have set for myself?
Everybody coming into that conversation has that in common.
So what do you do?
The key of executive communication is coming through a resolution and
coming through to solve problems and coming through united on the
other side.
So how do you create that union?
If it is true, what I shared with you that individuals just wanna
fulfill their top priorities, just wanna fulfill their most important
values, then the key is how do you create a fair exchange?
How can you fulfill what's important for them and also what's
important to you as well?
That is a fair exchange and that is the only situation in which
relationships are meaningful is when there is a fair exchange between
parties involved.
The biggest mistake I see that comes out of this mistake is that
individuals come up into executive communication situations and they
just share information.
They just share data, they just share updates.
And that's the extent of their, their executive communications.
The problem with that is that now you just end up sounding like
everybody else, sharing data, sharing information, sharing updates.
You just sound like everybody else.
And but the higher level of communication in effective executive
communications is exactly creating that fair exchange.
Just simply sharing data, information, knowledge, and updates, just
simply sharing those things does not create a fair exchange.
A fair exchange is the fulfillment of individual values, right?
So that is mistake number two.
Mistake number three is not developing communication skills.
You notice how this deals with the skill set.
The first two mistakes, mistake number one and two, dealt with your
mindset.
This one deals with your skillset.
Oftentimes, career professionals work very hard at developing their
technical skills, going to school, going to get certifications,
diplomas at master's degrees, MBAs going to really work hard and
taking courses technical knowledge to to, to build their knowledge
base around their technical area of expertise.
Oftentimes, career professionals spend a lot of time, energy, money
and resources in developing those those technical skills only to find
later on at the executive level that those technical skills matter
less and less and less.
And what matters more and more is your ability to communicate those
skills.
Society calls these softer skills.
Society likes to call them soft skills, but you're gonna notice at
this level that they're not so soft after all.
At the level of executive and beyond when you are a senior manager to
wanting to break into the boardroom, wanting to break into executive
levels, you're gonna notice that people who communicate advance
farther and faster, people who are effective in their communications,
who can express and articulate very well, they advance into
leadership, they advance and they are given in invitations to become
an executive.
And that's because communication skills is where it's at.
So the mistake that people make is focusing so much on executive,
sorry, focusing so much on technical skills at this level and not
enough emphasis on developing communication skills.
Now, communication skills is not just about what you say and how you
say it.
Communication skills is not about reducing your accent or being able
to pronounce words clearly.
That's not only communications.
That's such a small sliver of communication skills.
Communication skills also involves leadership.
How do you lead effectively?
How do you communicate the vision?
How do you get everybody on board?
How do you get buy-in?
How do you negotiate effectively?
How do you change direction and communicate different decisions?
How do you assure that all of your team's voices are being heard and
create greater unification?
Those are all communications as well.
Not to mention presenting, not to mention being able to give feedback.
Those are all communications.
You see, it's much more than just reducing your accent or pronouncing
words or your vocal intonations.
It's much more than that.
It's much deeper than that.
It's also being able to navigate the landscape around you so that you
can grow, so that you can manage different cultures that you're
working with, different educational backgrounds, different
communication styles, and everybody who has different opinions.
How do you navigate that complex landscape?
That's also communication skills too.
So if you're listening to this and you feel yes, and now I see it and
it's important to you, then I invite you to work with me.
In my executive coaching program, I focus on helping you to master
your communication skills, but also on developing the right mindset to
step up into executive leadership.
How do you develop the right mindset?
Then how do you develop the right skillset?
And finally, what is the tool set to advance?
If you're serious about achieving this then below in the description,
I have a link for to apply for my executive coaching program.
And this is where you're gonna either talk to myself or a member of
our team to ensure that it is the right fit for us to work together.
And if it is, then I'm excited for what you're about to experience and
how you can grow and develop as a person.
So click the link below and I'll see you on the inside.
So what is mistake number four?
Mistake number four is trying to find opportunities.
A lot of career professionals that I teach and coach in my program,
they've been trying to look hard for opportunities.
They go on Google to Google their companies and look at what career
job postings they have.
They go on LinkedIn to look for job postings there indeed, to look for
job postings.
They go to network solaris to see what opportunities people are
opening up and they wait for opportunities every once in a while,
periodically, once a week or once a month, they go again and they look
again, finding opportunities.
That is mistake number four, stop looking for opportunities, stop
finding opportunities, and instead become the kind of person that they
discover that is the person who can fulfill the roles and
responsibilities they desire.
How do you be make yourself more discoverable?
Stop looking and become, and instead become more discoverable.
Now get this.
If there is something noteworthy about you, this is where you can step
up to really demonstrate the value you have to bring for that next
role.
And more importantly, to position yourself at that next level that you
wanna be.
The key is to start positioning yourself right now because there is a
position, there is a role in your mind that is inspiring to you, that
is fulfilling your calling and your life purpose.
What is that role?
What is it that is aligned with who you are and the values that you
have?
There is a position like that.
What is it?
What will you be doing?
And chances are you don't have that title yet, but you need to already
be positioning yourself there.
And the positioning is what helps you to become discoverable.
So when you become discoverable, they come and find you.
You're not looking for opportunities as somebody who is unknown to
them.
You become discoverable and they see the value that you bring and they
come to you because you can become the person who can fulfill the
roles and responsibilities they desire.
So that is the fourth point.
And now we come to the final mistake.
Mistake number five.
And mistake number five is communicating what you know.
Now I get that this sounds like it's very counterintuitive because
we've been taught and programmed to talk about what we know to
demonstrate what we know.
The problem with that is that at the executive level communicating
what you know is facts and information and data.
That's not what transforms.
And that's a lot of detail.
So instead of that, and I get it, what stems from that the drive to
communicate what we know the drive to it comes back to mistake number
one.
Remember, mistake number one is the thought that the purpose of
executive communication is to impress.
And that's where it comes from because we feel the need to impress,
and that's why we tell everybody what we know we want.
We wanna communicate what we know.
It's that need to impress.
But remember the correction to mistake number one was not to, instead
of speaking to impress, speak to impact.
And so speaking towards that, the best way to speak to make an impact
is instead of speaking what you know, instead of communicating what
you know, articulate your principles, your principles, these are the
thought processes behind what you know.
And when you communicate on a principle's basis, when you communicate
at the principles level, this is how you increase, you significantly
increase the perception of the value you have to bring, right?
So those are the five mistakes and the solutions to each of those five
mistakes.
Now, if you are right now in executive communications and you're
finding that there's an intense fear whenever you speak to executives
and you're wondering, how do I overcome that fear?
Then in my next video I'm gonna talk exactly about that.
How do you overcome the fears of speaking in front of executives.
That video is coming right up next.
I'll see you there.