Hi everyone, I'm Krista Seiden, Analytics
Advocate at Google, and today I'm joined
by Rotimi Iziduh who is a Product
Manager on Google Optimize.
In this Quick Tip video Rotimi is going to walk us
through the new Optimize AdWords
integration. Now this is super exciting
if you're doing anything with Adwords
And Optimize, and so with that, I'm going
to go ahead and hand it over.
Awesome. Thanks so much Krista.
There's been a lot of work to ensure that
customers are able to see ads that are
relevant to them. So say for example I'm
interested in a particular model of
shoes. Generally when I search for a
keywords they're related to those shoes
I'm usually presented with a set of,
you know, super relevant ads mostly.
Unfortunately the experience when you
actually click on some of these ads has
been less than ideal. You go to the page
and then you find out that what
motivated you to click the ad is
actually pretty difficult to find, or
sometimes other than available there.
With the Optimize AdWords integration it's
going to be really really easy for you
to identify the landing pages that will
best match the intent of your customers
so that way you can provide an
experience that is very consistent from the
ad click all the way to your actual
product site. And so with that said,
I will jump into Optimize and show you how it's done.
So we're going to create an experiment.
Let's just name this My first AdWords experiment.
And for this experiment we're
going to be targeting the Google
Merchandise Store which is a really cool
store that we have for purchasing
apparel, youtube hats, that sort of thing.
We're going to run a simple A/B test.
I'm going to go ahead and create this.
So once I'm here my first step now is to go
ahead and target these experiments to a
particular AdWords campaign.
So to do this it is incredibly simple, and will
only take us just a few clicks.
So we go ahead and hit
create rule, and then we can select the
Google AdWords option, and in there we
have an option to either target the
AdWords accounts, the campaign, the ad
groups, or even specific keywords.
In our case let's go ahead and target this
experiment to some specific keywords
that are part of the advertising pool that we have.
So I select my AdWords account,
and then I can specify my
desired campaign. There is full search
functionality so provided here,
so if you have a lot of campaigns you can easily
identify the one that you care about.
I can go ahead and do the same thing for
my Ad group, and we also will highlight
the ad groups that a paused so that way
you select, you ensure that you're
selecting the appropriate ad groups that
are applicable to your current,
to your current site. Let's go ahead and
select the Apparel Ad group, and once there
we can provide a set of keywords.
In our case let's focus on YouTube for a second,
and basically filter down to the
YouTuber shirt keywords.
Once this is done I just simply hit add, and the
targeting rules is in place.
What this now means is that every customer who
comes to my landing page, in this case
the Google Merchandise Store,
by searching for, by clicking on an ad
that was related to a search for youtuber
shirts, or youtubers shirts,
will be eligible to participate in this experiment.
With this I can very easily
create versions of my page that are
targeted to this, this particular audience.
So say for example, have someone
on the page wearing a youtube shirt,
or calling out the fact that some of our
YouTube shirts are on sale.
Great. Thanks Rotimi. I'm super excited by this
integration because I know that we've
talked about making sure that we are
targeting people from ad to landing page often,
but it hasn't been easy thus far,
you have to get pretty creative with audiences,
and targeting options, but now with this
integration it's really easy, it's right
out of the box you saw that all of your
keywords are right there for you to
select from once you've selected the
appropriate ad groups, and setup there, so
I think this is super exciting,
hopefully you guys too, and thanks for watching.
Yeah, thanks so much Krista.