Let me draw you a picture really quick.
All right, this is a picture of my mom.
I am going to draw a picture of my mom.
Okay.
Come on, come over here let me show you this.
All right, she's got two eyes.
She's got a nose.
My mom has a very nice nose actually, good good mouth and a nice little head.
A little bit of hair, okay.
Now, do you like it?
Has Alex lost it?
This drawing looks like a pile of garbage.
- Well, in today's video I want to talk about: why you're wrong for thinking-
I am going talk about 'why it's wrong to judge the process of others'
or at least 'why it's hard to judge the process of other people'.
I remember back in high school, there was this one kid who was a singer-songwriter.
He wrote this song to a girl, posted it on his Facebook page, and the lyrics were
like: "I want an ice-cream cone so soft and smooth
like your skin."
You know, it's some super crazy lyrics.
And I remember the kids back then tore this guy apart
and I was one of them.
As much as I could have been a bully, as a 'World of Warcraft' playing nerd,
I definitely was making fun of this kid for cringy lyrics and I don't think
he is writing songs anymore.
And what I have learned is, it's better to have people release stuff
than it is to have them not release things.
And by hating on these people, we might ruin something great.
If that kid had kept writing songs, maybe he would have been 'John Mayer',
maybe he could have owned the ice cream cone idea
and turned it into something better.
It is just the execution that was off because he was early in the process
just like this photo of my mom which the more I look at-
actually this is a fucking masterpiece dude.
All of those cringy releases are part of the process.
I know over time we have made a lot of cartoons at Garblic that we have hidden
from our YouTube channel because they are so bad,
and I am probably going to unhide them.
I know I have made a lot of memes on Instagram that are cringy, looking back, that I got
hate for.
I actually remember when I first started making YouTube videos, people made fun of my lisp,
people made fun of my unenergetic delivery.
I remember Tony Hinchcliffe, when I was on 'Kill Tony',
said I was anti charismatic.
And all that hate, I could say, it fueled me, right?
It kept me going.
But, actually, every time I got hated on I got super depressed, questioned myself,
almost didn't want to keep going.
So that's what this video is about.
- It is hard to judge the process of others.
If you are the type of person who makes fun of cringy videos, watches cringe compilations
or comments negative stuff on people's Instagram posts;
just know what you are doing.
And this video is as much for me as it is for you
because I used to do this kind of shit all the time.
I would make fun of people's art, I would, you know, mock people,
basically be a dick online and it's not good for the creatives.
- When I was starting my first business with cold email,
if I'd quit when a few people were telling me unsubscribe
or I'm a spammer, then I never would have been able to optimize
the emails to the point where they don't say that anymore
because the emails actually deliver value.
- Making animations: if we hadn't kept pushing,
if me and Jacob hadn't kept creating animations, after the first three or four were
completely terrible, like unreleasable; we never would have worked with Pauly Shore,
we never would have created 'Garblic Media' and we really wouldn't be on the fulfilling
path that I am on, which is creating art.
I am so energized when we are making movies, when we are doing anything like that
and the same with the same with this: with learning how to draw.
It's hard to judge the process of others, especially people like me who release literally
everything as soon as it's done, and maybe that's a problem
that I have.
I know my little brother, who is a DJ, would rather sit on his songs for a few weeks
or even a few months and just not release them, make sure they
are perfect.
And that is also a strategy but I would rather be the person
that releases "crap" over and over again, you know.
I would rather do five drawings a day, post of all on Instagram and have people ignore
me than- opposed to zero drawings a day and never get
to express the art that is Alex Berman, you know, the
journey.
I tweeted this recently, I think it's worth sharing
as part of this video because it fits, "I should have released my music, art and
movies earlier.
I've been creating since middle school.
There's no downside to having even cringy videos
public and tied to your name.
It will force you to get better, and makes you more interesting."
And it's true even if you have garbage out there,
people will respect that, people will see that process.
And it might take a win for them to start paying attention.
So, for instance, let's say you are cranking out
songs every week and they're not the best because you are learning but you are still
posting.
Let's say after a year of doing this, you get a song that is good.
Suddenly, all of those songs you were releasing where your audience might have been ignoring
you, because it was so cringy and so bad,
now all of a sudden those songs become part of your success story, part of your process.
So short term, everyone's cringing, nobody wants to hear them;
long term, those could become your audience's favorite pieces by you.
If you found this valuable, I'd love if you would share it with a friend,
somebody else you think would resonate with this message.
Give this video like, give it a comment: tell me, what are you working on right now?
Are you working on anything that you are cringing at?
I'd love to see what you are working on as well:
art, music, YouTube videos, whatever you are doing.
And subscribe for more content like this.
I am Alex Berman, thanks for watching.