>>>
>>> SOME
>>> SOME NEW REGULATIONS HAVE TAKEN EFFECT IN THIS NEW YEAR THAT WILL AFFECT HER ONLINE
EXPERIENCE.
A WILL HAVE AN IMPACT ON SOCIAL
MEDIA SITES, THE WEBSITES YOU
VISIT AND THE APPS YOU USE, ALL
THOSE THINGS. A LOT OF THE
CHANGES DRIVEN BY ONE LAW THAT
EASE AND EVEN NATIONAL, IT'S A
CALIFORNIA LAW.
>> LET'S HASH OUT WHAT THIS
MEANS.
THANK YOU FOR COMING IN, RICH.
AS OF JANUARY 1, A NEW LAW WENT
INTO EFFECT CALLED SEE CPA, THE
CALIFORNIA CONSUMER PRIVACY ACT.
WHAT EXACTLY IS IT?
>> SURE, THIS LAW ALLOWS
CONSUMERS SPECIFICALLY
CALIFORNIA RESIDENTS TO DEMAND
TO FIND OUT WHAT COMPANIES HAVE
IN TERMS OF STORING YOUR
PERSONAL DATA, THEY CAN DEMAND
TO HAVE IT DELETED.
BUSINESSES HAVE TO HAVE $25
MILLION IN REVENUE OR HAVE THE
PERSONAL DATA STORED FOR OVER
50,000 PEOPLE OR HAVE TO BE
MAKING MORE THAN HALF THE
REVENUE BY SELLING THAT
PERSONAL DATA.
IT IS A BIG DEAL AND PEOPLE PAY
ATTENTION TO IT.
>> WHY IS IT HAPPENING NOW?
>> IS BECAUSE CAMBRIDGE
ANALYTICA SCANDALS AND ALL
THESE DATA BREACHES LIKE
EXPERIAN AND REALLY WHAT WE ARE
LOOKING AT IS THAT PEOPLE AND
LAWMAKERS TAKING THIS WHOLE
PRIVACY AND PERSONAL DATA THING
MORE SERIOUS.
THAT'S WHY WE SEE INCREASED
ATTENTION.
>> IT'S A CALIFORNIA LAW SO
THEY SAY AS THEY LISTEN TO THIS
CONVERSATION, WHY ARE WE
TALKING ABOUT IT HERE IN MAINE?
>> IT WILL BE INDIRECT RIGHT
NOW.
WE CAN FIND OUT NOW HOW THESE
COMPANIES ARE STORING OUR DATA
BUT WE DON'T KNOW EXACTLY WHICH
OF OUR DATA IS IN THERE.
THERE ARE A LOT OF OTHER STATES
THAT ARE STARTING TO LOOK TO
BRING THESE LAWS TO THEMSELVES
AND ALSO CAPITOL HILL, THERE'S
MOMENTUM TO CREATE A FEDERAL
LAW THAT COULD IMPACT.
IF YOU OWN A MAIN BUSINESS THAT
MEETS ONE OF THE CRITERIA, THEN
CALIFORNIA RESIDENTS CAN DEMAND
ACCESS TO FIND OUT WHAT DATA
YOU ARE STORING FOR THEM AND
HOW YOU DELETED.
>> ANOTHER DRIVER OF CHANGE
COMES FROM THE ADA.
THE AMERICANS WITH DISABILITIES
ACT.
WHAT IS AFFECTING THE DIGITAL
WORLD?
>> THIS IS NOT A NEW LAW BUT
THERE'S BEEN A FOCUS RECENTLY
BECAUSE THERE'S A LOT OF
LAWSUITS.
WHAT PEOPLE HERE ADA THEY THINK
OF BUILDINGS AND RAMPS AND
ELEVATORS SO THAT PEOPLE CAN
GET AROUND.
THE SAME IS TRUE WITH WEBSITES
AND APPS.
ESPECIALLY FROM BUSINESSES AND
NONPROFITS ARE SUPPOSED TO BE
ACCESSIBLE TO ALL.
SOME OF THESE LAWS ARE
IMPACTING A LOT OF BUSINESSES
AND LIKE I SAID, LAWSUITS ARE
DRIVING THIS.
FOR EXAMPLE WE HAD A COUPLE OF
CLIENTS WHO ARE BOATBUILDERS
AND THEY WENT TO THE NEW YORK
BOAT SHOW ALTHOUGH THEY WEREN'T
TARGETED, OTHER COMPANIES AT
THE BOAT SHOW WERE TARGETED
WITH LAWSUITS FOR ADA
COMPLIANCE.
WE HAD TO DO AN AUDIT AND
REMEDIATION TO PROTECT THEM
FROM SOME OF THESE LAWSUITS.
>> WHAT MAKES A SITE COMPLIANT
OR NOT?
>> IT IS IMPORTANT TO
UNDERSTAND THREE LEVELS.
SEAT SINGLE, DOUBLE, AND AAA
RATING.
BASICALLY YOUR WEBSITE NEEDS TO
BE ACCESSIBLE FOR PEOPLE WITH
DISABILITIES.
LET'S SAY THAT I HAD A VIDEO
THAT EXPLAINED HOW TO GET TO
THE FIRST PAGE OF GOOGLE.
DEFY THE VIDEO I WOULD NEED TO
HAVE A TRANSCRIPT FROM PEOPLE
WHO HAVE HEARING LOSS OR
COMPLETELY DEAF.
OR I MIGHT HAVE TO HAVE SOME
OTHER WAY THEY CAN GET THE
INFORMATION WITHOUT HAVING TO
WATCH THE VIDEO.
BUT IT'S NOT JUST LET, IT COULD
BE SOME PEOPLE HAVE POOR VISION
SO YOU NEED TO HAVE A CERTAIN
LEVEL OF CONTRAST, THIS
DICTATES THE SIZE OF THE FONT
ON YOUR WEBSITE.
THERE'S A LOT GOING ON THERE.
>> FROM PEOPLE WHO DON'T WANT
TO DIVE INTO REDESIGNING THEIR
WEBSITE, WHAT DOES THAT MEAN IF
THEY ARE NOT COMPLIANT?
>> NOTHING IF NO ONE COMPLAINS.
MOST TIMES YOU WANT YOUR
COMPLAINTS BUT BECAUSE OF THE
LAWSUITS COME MIGHT BE IN YOUR
BEST INTEREST TO GET AHEAD OF
IT.
THERE ARE A LOT OF TOEWS TOOLS
ON LINE THAT YOU CAN FIND LIKE
GOOGLE WAVE.
OR TALK TO A WEB DEVELOPER IF
THEY CAN DO AN ADA AUDIT AND
MAYBE SOME REMEDIATION.
>> TO MAJOR CHANGES, THE
CALIFORNIA LAW AND THE ADA
HAVING NEW TEETH AND IT.
WHAT DOES THIS ADD UP TO?
>> I THINK FOR BETTER OR WORSE
THE GOVERNMENT IS TRYING TO
EXERT MORE CONTROL OVER THE
INTERNET AND SPECIFICALLY HOW
BUSINESSES TREAT THE END-USERS.
WHETHER YOU THINK THAT IS GOOD
OR BAD DEPENDS ON HOW MANY
LAYERS IN YOUR TINFOIL HAT I'M
GUESSING.
THESE LAWS, THE INTENT IS GOOD.
MY CONCERN IS THAT IF YOU ARE
AMAZON OR FACEBOOK, YOU HAVE
ALL THE MONEY ON LAWYERS TO
DEAL WITH THIS.
FOR SMALL BUSINESSES LIKE WE
HAVE HERE IN MAINE AND NEW
HAMPSHIRE, IT BECOMES ONEROUS
TO KEEP UP.
WE HAVE TO FIND A BALANCE
BETWEEN THE NEEDS OF THE PUBLIC
AS WELL AS THE NEED OF SMALL
BUSINESS BECAUSE REALLY WE ARE
IN IT TOGETHER.
FINDING THAT HAPPY MEDIUM IS
WHERE WE NEED TO GO TO.
>> LET'S SEE