(upbeat music)
- Hello, and welcome to the video series
on Design Thinking Processes.
I'm Matt, I'm a Designer
and a Design Educator for over 20 years,
and at Canva, I'm the Courses Lead.
And I get the chance to teach people
all about design thinking and how they can use it
in their day-to-day work.
In this series of videos,
we're gonna be exploring all things design thinking,
we're gonna look at what design thinking really is,
the steps in the process of design thinking,
how Canva fits into the process,
and ways that you could use design thinking
in your own business and/or life.
We've enlisted some experts
to explain specific parts of the process
and outline how they use it,
so I'll let them introduce themselves.
- Hi, I'm Cat.
I'm the Creative Director here at Canva,
leading our talented in-house brand studio.
We are lucky enough to get to do design thinking
as part of our jobs every day,
and I'm looking forward
to sharing the process with you here.
- Hi, I'm Jess.
I'm a Design Educator here at Canva.
I'll be taking you
through the practical side of today's workshop,
showing how Canva can support you and your team
through each stage of the innovation process.
- Over the course of this series
we'll explore the following topics,
kicking off in this episode by answering the question
what is design thinking and why should you care?
We'll explain the steps involved in the process,
which include empathy, discovery, ideation,
prototyping, production, and, finally, launch.
Then we're gonna explore
how to make each of these steps your own
by finding out your own process.
We'll wrap up with some resources for your further learning.
So let's kick off with part one.
It's over to Cat to explain what is design thinking.
- Design isn't magic,
it's something that we can all learn,
the secret is to follow a process.
Having your whole team speaking the same language is vital
and a great way to shortcut your success,
a way you can do this is through design thinking.
In this part of the workshop
we're gonna show you what the steps are
in a typical design thinking process,
how you might use it in solving a problem,
and how Canva can make it even easier
to run design thinking sessions with your team.
There are six steps in a typical design thinking process.
The first is to empathize,
which is about understanding the needs
and the values of your intended audience.
Then we define our challenge
and discover the problem to be solved.
Next, we ideate, brainstorm possible solutions and ideas
to get there.
While the prototyping stage sees us building
and testing our solutions,
when we are happy with our idea,
we enter the production stage and get it built
before finally sending it all to launch.
Before we get into that,
it's worth agreeing on a definition for design thinking,
at the core, design thinking is about observation,
it's about taking a step back from the problem
and looking at the culture and the people surrounding it.
Tim Brown, the CEO of a design firm, IDEO,
gives a useful definition for design thinking.
He says, "Design thinking is a human-centered approach
to innovation.
It draws from the designer's toolkit
to integrate the needs of people,
the possibilities of technology,
and the requirements for business success."
In other words, when we use this process,
we're thinking creatively
about how our design might meet the needs of other people.
It's essential at the beginning of the project
to find out what the problem you're trying to solve is
and who you're trying to solve it for.
Are you solving it for the client that's paying you
or the audience that's paying the client?
Maybe a bit of both.
- So now you know how powerful design thinking is
as a process to support you and your team
as a roadmap to innovation and problem solving.
In our next video,
we're gonna explore how to kickstart the first step
of the design thinking process, which is called empathy.