Over the past 10 years,
I've been researching the way people organize and visualize information.
And I've noticed an interesting shift.
For a long period of time,
we believed in a natural ranking order in the world around us,
also known as the great chain of being, or "Scala naturae" in Latin,
a top-down structure that normally starts with God at the very top,
followed by angels, noblemen,
common people, animals, and so on.
This idea was actually based on Aristotle's ontology,
which classified all things known to man in a set of opposing categories,
like the ones you see behind me.
But over time, interestingly enough,
this concept adopted the branching schema of a tree
in what became known as the Porphyrian tree,
also considered to be the oldest tree of knowledge.
The branching scheme of the tree was, in fact,
such a powerful metaphor for conveying information
that it became, over time, an important communication tool
to map a variety of systems of knowledge.
We can see trees being used to map morality,
with the popular tree of virtues and tree of vices,
as you can see here, with these beautiful illustrations from medieval Europe.
We can see trees being used to map consanguinity,
the various blood ties between people.
We can also see trees being used to map genealogy,
perhaps the most famous archetype of the tree diagram.
I think many of you in the audience have probably seen family trees.
Many of you probably even have your own family trees drawn in such a way.
We can see trees even mapping systems of law,
the various decrees and rulings of kings and rulers.
And finally, of course, also a very popular scientific metaphor,
we can see trees being used to map all species known to man.
And trees ultimately became such a powerful visual metaphor
because in many ways, they really embody this human desire
for order, for balance, for unity, for symmetry.
However, nowadays we are really facing new complex, intricate challenges
that cannot be understood by simply employing a simple tree diagram.
And a new metaphor is currently emerging,
and it's currently replacing the tree
in visualizing various systems of knowledge.
It's really providing us with a new lens to understand the world around us.
And this new metaphor is the metaphor of the network.
And we can see this shift from trees into networks
in many domains of knowledge.
We can see this shift in the way we try to understand the brain.
While before, we used to think of the brain
as a modular, centralized organ,
where a given area was responsible for a set of actions and behaviors,
the more we know about the brain,
the more we think of it as a large music symphony,
played by hundreds and thousands of instruments.
This is a beautiful snapshot created by the Blue Brain Project,
where you can see 10,000 neurons and 30 million connections.
And this is only mapping 10 percent of a mammalian neocortex.
We can also see this shift in the way we try to conceive of human knowledge.
These are some remarkable trees of knowledge, or trees of science,
by Spanish scholar Ramon Llull.
And Llull was actually the precursor,
the very first one who created the metaphor of science as a tree,
a metaphor we use every single day, when we say,
"Biology is a branch of science,"
when we say,
"Genetics is a branch of science."
But perhaps the most beautiful of all trees of knowledge, at least for me,
was created for the French encyclopedia by Diderot and d'Alembert in 1751.
This was really the bastion of the French Enlightenment,
and this gorgeous illustration was featured as a table of contents
for the encyclopedia.
And it actually maps out all domains of knowledge
as separate branches of a tree.
But knowledge is much more intricate than this.
These are two maps of Wikipedia showing the inter-linkage of articles --
related to history on the left, and mathematics on the right.
And I think by looking at these maps
and other ones that have been created of Wikipedia --
arguably one of the largest rhizomatic structures ever created by man --
we can really understand how human knowledge is much more intricate
and interdependent, just like a network.
We can also see this interesting shift
in the way we map social ties between people.
This is the typical organization chart.
I'm assuming many of you have seen a similar chart as well,
in your own corporations, or others.
It's a top-down structure
that normally starts with the CEO at the very top,
and where you can drill down all the way to the individual workmen on the bottom.
But humans sometimes are, well, actually, all humans are unique in their own way,
and sometimes you really don't play well under this really rigid structure.
I think the Internet is really changing this paradigm quite a lot.
This is a fantastic map of online social collaboration
between Perl developers.
Perl is a famous programming language,
and here, you can see how different programmers
are actually exchanging files, and working together on a given project.
And here, you can notice that this is a completely decentralized process --
there's no leader in this organization,
it's a network.
We can also see this interesting shift when we look at terrorism.
One of the main challenges of understanding terrorism nowadays
is that we are dealing with decentralized, independent cells,
where there's no leader leading the whole process.
And here, you can actually see how visualization is being used.
The diagram that you see behind me
shows all the terrorists involved in the Madrid attack in 2004.
And what they did here is, they actually segmented the network
into three different years,
represented by the vertical layers that you see behind me.
And the blue lines tie together
the people that were present in that network year after year.
So even though there's no leader per se,
these people are probably the most influential ones in that organization,
the ones that know more about the past,
and the future plans and goals of this particular cell.
We can also see this shift from trees into networks
in the way we classify and organize species.
The image on the right is the only illustration
that Darwin included in "The Origin of Species,"
which Darwin called the "Tree of Life."
There's actually a letter from Darwin to the publisher,
expanding on the importance of this particular diagram.
It was critical for Darwin's theory of evolution.
But recently, scientists discovered that overlaying this tree of life
is a dense network of bacteria,
and these bacteria are actually tying together
species that were completely separated before,
to what scientists are now calling not the tree of life,
but the web of life, the network of life.
And finally, we can really see this shift, again,
when we look at ecosystems around our planet.
No more do we have these simplified predator-versus-prey diagrams
we have all learned at school.
This is a much more accurate depiction of an ecosystem.
This is a diagram created by Professor David Lavigne,
mapping close to 100 species that interact with the codfish
off the coast of Newfoundland in Canada.
And I think here, we can really understand the intricate and interdependent nature
of most ecosystems that abound on our planet.
But even though recent, this metaphor of the network,
is really already adopting various shapes and forms,
and it's almost becoming a growing visual taxonomy.
It's almost becoming the syntax of a new language.
And this is one aspect that truly fascinates me.
And these are actually 15 different typologies
I've been collecting over time,
and it really shows the immense visual diversity of this new metaphor.
And here is an example.
On the very top band, you have radial convergence,
a visualization model that has become really popular over the last five years.
At the top left, the very first project is a gene network,
followed by a network of IP addresses -- machines, servers --
followed by a network of Facebook friends.
You probably couldn't find more disparate topics,
yet they are using the same metaphor, the same visual model,
to map the never-ending complexities of its own subject.
And here are a few more examples of the many I've been collecting,
of this growing visual taxonomy of networks.
But networks are not just a scientific metaphor.
As designers, researchers, and scientists try to map a variety of complex systems,
they are in many ways influencing traditional art fields,
like painting and sculpture,
and influencing many different artists.
And perhaps because networks have this huge aesthetical force to them --
they're immensely gorgeous --
they are really becoming a cultural meme,
and driving a new art movement, which I've called "networkism."
And we can see this influence in this movement in a variety of ways.
This is just one of many examples,
where you can see this influence from science into art.
The example on your left side is IP-mapping,
a computer-generated map of IP addresses; again -- servers, machines.
And on your right side,
you have "Transient Structures and Unstable Networks" by Sharon Molloy,
using oil and enamel on canvas.
And here are a few more paintings by Sharon Molloy,
some gorgeous, intricate paintings.
And here's another example of that interesting cross-pollination
between science and art.
On your left side, you have "Operation Smile."
It is a computer-generated map of a social network.
And on your right side, you have "Field 4," by Emma McNally,
using only graphite on paper.
Emma McNally is one of the main leaders of this movement,
and she creates these striking, imaginary landscapes,
where you can really notice the influence from traditional network visualization.
But networkism doesn't happen only in two dimensions.
This is perhaps one of my favorite projects
of this new movement.
And I think the title really says it all -- it's called:
"Galaxies Forming Along Filaments,
Like Droplets Along the Strands of a Spider's Web."
And I just find this particular project to be immensely powerful.
It was created by Tomás Saraceno,
and he occupies these large spaces,
creates these massive installations using only elastic ropes.
As you actually navigate that space and bounce along those elastic ropes,
the entire network kind of shifts, almost like a real organic network would.
And here's yet another example
of networkism taken to a whole different level.
This was created by Japanese artist Chiharu Shiota
in a piece called "In Silence."
And Chiharu, like Tomás Saraceno, fills these rooms with this dense network,
this dense web of elastic ropes and black wool and thread,
sometimes including objects, as you can see here,
sometimes even including people, in many of her installations.
But networks are also not just a new trend,
and it's too easy for us to dismiss it as such.
Networks really embody notions of decentralization,
of interconnectedness, of interdependence.
And this new way of thinking is critical
for us to solve many of the complex problems we are facing nowadays,
from decoding the human brain,
to understanding the vast universe out there.
On your left side, you have a snapshot of a neural network of a mouse --
very similar to our own at this particular scale.
And on your right side, you have the Millennium Simulation.
It was the largest and most realistic simulation
of the growth of cosmic structure.
It was able to recreate the history of 20 million galaxies
in approximately 25 terabytes of output.
And coincidentally or not,
I just find this particular comparison
between the smallest scale of knowledge -- the brain --
and the largest scale of knowledge -- the universe itself --
to be really quite striking and fascinating.
Because as Bruce Mau once said,
"When everything is connected to everything else,
for better or for worse, everything matters."
Thank you so much.
(Applause)