Hey Podcaster I'm Tim Wohlberg your Podcast Performance
Coach with another actionable tip.
So you can grow your authority and convert with ease.
Today’s tip is… how to make money with your podcast.
We all want a return on our podcast.
Podcasting costs time and or money.
So how DO you make money podcasting?
The first step in monetizing your podcast is understanding what type of podcaster you
are.
I break this down in more detail in episode 75.
But in a nutshell you’re either podcasting FOR your business or podcasting AS a business.
Another way to look at it is your either selling TO your audience or your selling your audience,
like to a sponsor.
So today, I’m talking about how to sell TO your audience.
My next episode, 113, will be about how to monetize your show if you’re a hobbyist
or when your content is your product.
Okay, let’s say are a coach, a consultant, service based business or have a product.
You don’t want to monetize your podcast.
Here it comes again.
YOU DON’T WANT TO MONETIZE YOUR PODCAST.
You already have something that does that.
YOUR BUSINESS!
Your podcast is a tool to increase the money you make in your business by generating more
sales.
That’s marketing!
But before your listener buys from you they need to know you, like you and trust you.
Well how do they do that?
It’s because you have created a podcast with intent!
A real purpose.
You have a niche right?
You’re an expert in your field right?
There are people your business helps all the time right?
Let’s serve them with amazing content they’ll keep coming back for.
Week after week.
You’re giving them tools, you’re giving them ideas, you’re motivating them you’re
sharing stories that will inspire them.
KNOW LIKE TRUST!
You’re also engaging with them, you’re keeping the conversation going, you’re continuing
to serve them.
That’s when they become happy, happy to sign up for whatever service pr [product you
offer.
KNOW LIKE TRUST!
But this doesn’t happen overnight.
Just like your business didn’t happen overnight.
That’s what to do.
Here’s the one thing you don’t want to do!
Don’t sell that same audience to someone else by bringing on a sponsor.
Not cool.
That’s like a car salesman while trying to sell you a car also opening up his coat
and saying wanna buy a watch?
Starting out, growing your authority and serving your listeners should be your goal.
Maybe down the road if you have big download numbers there could be a fit for the right
sponsor but not in the first year.
So here are the 5 things to make your podcast an effective marketing tool:
Brand alignment (your podcast and your brand are on the same page)
Listener-centric podcasting (you have your ideal customer in mind every time you record)
Put your listener filter on it.
Will they care about this?
Valuable content that will position you as trusted expert in your niche (and make you
an authority) Share your stories and experiences?
They want to get to know you too.
Quality production.
You gotta sound good.
There’s a bare minimum you gotta hit when it comes to audio production - listen to episode
67 for details on this.
Anything less will make you and your business sound ameteur.
You need a clear call to action at the end of each podcast so that your listener (aka
potential customer) knows exactly what to do to next.
And the one what NOT to do.
Double dip your audience.
Don’t bring in a sponsor.
It confuses the message and makes your audience feel less important.
If you want to build your authority make sure you keep your eye on the prize and don’t
get side-tracked with piddly little sponsorship deals.
So remember.
Be intentional when it comes to your show.
Each and every episode.
Continue to serve while building that know, like and trust factor and tell your listener
the next step to take.
I hope thats just the tip you need.
WELL… looks like I’ve done all the things…
So the next thing for YOU to do is take the next step yourself.
Where are you at?
Have you started making money with your podcast yet?
Or maybe you haven’t even started your show.
Doesn't matter.
I can help either way.
And it starts by booking a free-15-minute coaching call.
Let’s get clear on your intent.
And take your podcast from a time-sucking vortex intro a lead generating machine.
Book your free 15-minute coaching call right now.
Just go to PodcastPerformanceCoach.com I'm Tim Wohlberg
See Ya!