So in this video, I want to teach you exactly how to automate your email marketing with SendGrid.
And if you're using cold email for sales or for link building or for prospecting whatever you're
trying to do, this video is going to help you so much. And it means that you can send emails at
scale and save yourself a hell of a lot of time. So let's just jump in and make sure you follow
the exact steps in this tutorial if you want to save yourself a lot of time, money and energy.
By the way, before I jump in, if you're new here please make sure you subscribe because my videos
will help you grow your business and your website using cold email. Alright so the first thing you
want to do is head on over to Gsuite.com and set up your G Suite account. And this is gonna
be the email you use for cold email outreach. Now, basically, it's only about six dollars a
month and yeah you could use like a Gmail account or you know a Hotmail account but the same time,
those accounts tend to get banned they're not very good for cold outreach and they have limits
on them which means that you can't really send out many emails with them. So instead I recommend
using a G Suite account it's gonna save you a lot of time, it's gonna save you a lot of
messing around and it'll help you send far more emails. So sign up for that here you get a free
trial for 14 days so it's hundred percent worth it and it will make your life much easier when it
comes to cold email. Next up, it's time to go to your admin console on Google here and you're gonna
edit your security settings here. Now don't worry you know this isn't about like trying to make your
account less secure anything like that but you do need to add less secure apps to your account
so you know for example like Len lists that the email software you'll be sending emails with, and
SendGrid they both need access G Suite account. So what you are in, click on less secure apps here
and then simply click on allow users to manage access to less secure apps so click that it's
safe it could take about 24 hours for this to propagate which means come back in 24 hours and
there you go. Next up, you want to log into your G Suite account so here's the URL you can use and
then you're gonna hit the Settings icon over here click settings and you want to go to forwarding
and pop/IMAP I know it sounds really technical but it's actually super basic and all you need to do
is go down to IMAP access here click enable IMAP and then once you're done hit Save Changes. Simple
as that. Now if you haven't already, hop on over to Sendgrid.com this is the page where you can
sign up for your account and then clicking try for free sign up for your account there takes about
two minutes and it is super easy but you do need an account for this video so just going ahead and
sign up for the account there I think it's about fourteen or fifteen dollars a month depending
on how many emails you send and that's pretty much it. Now once you logged into your SendGrid
account, you can see you send in statistics here probably empty if you just signed up for the
account and then click on Settings in the bottom left go to sender authentication authenticate your
domain and you're gonna choose your DNS host. Personally, I use Namecheap that's the one I
prefer to use for emails and usually I don't brand the links so I'm gonna click on next here and then
from here you're gonna enter the domain that you sent from now if it seems a little bit confusing
just bear with me but basically you're gonna type in the domain that you want to set up SendGrid
for so the account URL that you want to start sending emails from so you can see my example
here and then depending on which hosting service you're using you're going to open that and then
you type. So for example for Namecheap use this URL and then where it says URL here replace that
with the URL you want to send from so you can see here is this example that's going to load
up and then back to SendGrid, click Next. So it's important to have these two tabs lined up so that
you can easily switch between them and then what you're gonna do is take the information of these
DNS records and slap it into Namecheap here right so when you're doing this especially on Namecheap
you'll need to take the first part up to the dot don't include the dot here just copy and paste
this section as a new C-name record onto Namecheap right. So for example this is really a glamorous
job by the way so you're gonna click on copy here slap it in over here and then copy in the value
of that right here right then you're gonna do this for the other two so you're gonna take this,
add it as a new record here banging the host and then copy the value simple and not to get these
mixed up by the way because each row correlates to the relevant value so type in sarg'nt and the
final one before this glorious job is over going to C name record banging the host pasting the
values of target and click the green tick and then click on I've added these records click verify and
hopefully if you've done it properly you'll get this message it's worked and then click
to return to sender authentication now another step I'd recommend doing is hiding the SPF record
now SPF stands for sender policy framework and it's a way of authenticating the emails you're
sending are actually coming from you you know so it kind of stops like phishing and fraud and you
know any sort of dodgy emailers and basically what you need to do is go to Namecheap again
and if you've already got an SPF set up like I have here then you're gonna replace that with
this value right here so I copy that and then just bang it in right and then click Save once
you're done and this will set up SPF for you now in terms of sending cold emails you know you want
to automate the whole process and the best tool that I've found for this is Lemlist and you can
actually have the free trial of them here the send cold emails it's super easy to use if you're not
familiar with Vemma software and it works with SendGrid like almost perfectly so that's why I
recommend using it you can connect an SMTP account and I'm going to show you the exact steps to do
that so keep watching but make sure you sign up for a Lemlist account too. So once you're logged
in to your Lemlist account, you're gonna go to settings, email provider, and then click the SMTP
IMAP section here right and what you want to do is fill in all the details right. So add your email
address here add the sender name add the login for your SendGrid account type in these details
here and then under IMAP settings you want to click login, password imap.gmail.com and then 993
and it's important to notice you want to enable SSL here you do not want to enable SSL here and
if you got one track the name here and then once you're done, click Save and it will test whether
the settings have worked. If the settings haven't worked then you'll receive an error message and
you probably have to start again but if you follow the instructions you can see here then
it will work for you and you know you can click these as you go look so you can see right it's
working here. Now on to the exciting stuff saying I'll become babe because you know you've created
the SMTP you hooked up you're all authenticated thank goodness and what you're gonna do is create
a campaign so you can see here's a campaign you've sent earlier and you can see on Lemlist you get
an option for schedules right so you can choose the max number of people you want to reach every
day you can schedule when you're gonna send them and you can set up right okay I want to
send between these days and you can plug in all your buddies-to-be here as well so all basically
buddies -to-be is like prospects that you want to send emails to and automate the whole process
too so that's pretty much it for scheduling and automating the email with SendGrid so you can see
it's so easy to set up doesn't really take that long once you've done all the technical stuff for
setting up an account it's pretty much ready to go it doesn't really require much more maintenance
and the beauty with Lemlist is that you can edit your schedule you can also make the timesheet send
things you can personalize your campaigns and that's pretty much it so thanks for watching
this tutorial on how to grow your website and automate your cold email marketing with
SendGrid. If you have any questions please let me know in the comment section below and if you
enjoyed this video or it helps you please smash a like on it. Plus if you want more videos about
cold email marketing that are gonna save you time money and energy please make sure you subscribe