Hey, it's Marie Forleo and you are watching MarieTV, the place to be to create a business
and life you love, and this is Q&A Tuesday.
Today's question comes from Miss Morgan and she writes:
"Hi Marie.
I stumbled upon your website just a month ago and have been THRILLED at all the valuable
information you give.
Thank you so much for that extra kick I needed to get my business going.
I love entrepreneurship but find myself aching for a simpler way of life, one that doesn't
involve me updating Twitter every two seconds and posting on my blog every day.
I've researched this thoroughly but I feel like every guide I come across recommends
doing more and more and more for each new social media outlet that pops up.
Is there a way to successfully market my business online that doesn't involve me constantly
checking in, or is that just wishful thinking?"
Great question, Morgan, and I got to tell you I am with you, girl.
I for one do not want to be on social media all day, and if you haven't noticed, I update
my blog just one time per week, and I'm doing just fine.
Here's the thing: you do not need to be on social media 24/7 in order to be effective.
In fact, here are four tips to help you be on social media without having it overwhelm
your life.
Tip #1 -- Realize you don't have to do it.
Yes I know.
There may be social media experts out there that want to shoot me right now but the fact
is if you don't want to do it, you don't have to do it.
If you don't like Twitter, screw Twitter, and that's a tweetable.
Just kidding.
But seriously, "social media's not a hairnet.
No one's going to shut you down for not using it."
Now that's a tweetable.
While there can be a lot of benefits to being on social media, it's not right for everyone.
In fact, I found this great article on Mashable about 10 successful small businesses who are
not on social media at all.
Now granted, these businesses are more B-to-B, business to business, but they are successful
and they're not on Facebook or Twitter.
Tip #2 -- Less is more or "Menos es mas."
Just because everybody says you should be on 50,000 different social media sites does
not mean that you should.
In fact, I think that's a really bad piece of advice.
What you should do, if you want to be active on social at all, is to just pick one or two
places at the most to have a presence and then happily ignore the rest.
Morgan, I took a look at your business and it's very visual in nature, so for you, maybe
it's Facebook and Pinterest, or maybe it's Instagram and Twitter, or maybe it's something
different.
The point is choose ones you like, commit and have a presence on those only.
I'd rather see you be really effective on one or two platforms rather than being sucky
on a bunch which can turn out to hurt your business more than it helps.
And remember this, Morgan, either do something full out or don't do it at all.
As my man Big Daddy Kane says "ain't no half steppin'."
Tip #3 -- Get organized and make a schedule.
If you're going to do this, decide how active you want to be on a platform and then get
yourself organized and create a little schedule.
Do you want to post one time a day?
Two or three times a day?
Do you want to post weekdays or every other day?
There is no right answer; just start somewhere and adjust as you go.
In my business, we keep a running list of articles, videos, images, great things that
we want to share with our audience, and because we're organized and we have a schedule, I
never wind up spending any more than 10 to 15 minutes a day tops on social media.
Tip #4 -- Remember every open channel is a liability.
If you do decide to have a presence on social media, you have to remember to monitor all
those outlets because as a business owner, they can become liabilities.
For example, if a customer reaches out to you with an issue or a complaint and you're
off and you're just ignoring it, "no bueno."
In fact, Pete Blackshaw even wrote a book with the title Satisfied Customers Tell Three
Friends and Angry Customers Tell 3,000.
The bottom line is if you're going to be on social, do it right and keep an eye on it,
or don't do it at all which again is just fine.
Morgan, that was my A to your Q. I hope you liked it, definitely let us know how it goes.
Now I would love to hear from you.
Do you ever feel pressured to do more than you think you have to on social media?
What are your tips and tricks for keeping it simple?
I would love to hear your story and your experience.
As always, the best discussions happen after the episode at MarieForleo.com, so get your
buns over there and leave a comment right now.
Go do it 'cause Mama Maria said so.
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