For many years, a guy named Kurt has been trying to become famous online. He does all sorts of
things on his channel KurtsWorld96, including "Draw My Life" videos, gaming, reviews of shoes,
and talking about his favorite keyboard shortcuts. He also shows off his dad Kris, who works as
a DJ and divorced Kurt's mom a long time ago. Because his mother had been so upset over this,
Kurt decided to be a good son and live with her while earning money by babysitting. No matter
how much he records though, Kurt hasn't found a loyal audience for his videos, his numbers never
reaching the double digits. This is very different from Bobby and his channel BobbyBaseCamp,
a kid Kurt used to babysit and is now a famous influencer. Kurt sees himself as Bobby's friend,
but Bobby just tolerates him and pushes him away from his own camera. After ten years of failed
streams, Kurt reaches a breaking point and is ready to give his channel one last shot with
something he calls "The Lesson", which is meant to teach people how to gain an online following. He
starts by preparing his car with lots of cameras and a bunch of water bottles, saying it's step one
of the Lesson: if you're not documenting yourself, you just don't exist. This car will be used by
Kurt to work as a driver for a rideshare app called Spree, and the first passenger he picks up
is a man that refuses to put on his seatbelt and is suspicious of the cameras, but Kurt just tells
him they're for protection. This guy also preaches the gospel of white supremacy and Kurt's worried
that this racism could hurt his live-streaming audience, which is currently just Bobby,
so he begins driving a bit more recklessly. The guy complains, but Kurt just encourages him to
drink his free bottled water. It turns out that this water has been poisoned, and Kurt even made
a whole video tutorial on how to do so without getting caught. Then Kurt puts on some music
and speeds through a stop sign as the man dies in his back seat, coughing his life away. Kurt's only
viewer Bobby thinks the kill was all an act for views, but Kurt is fine with this because this is
part of The Lesson: at first nobody should be able to tell that what he's doing is real, because he
wants to get as many done undetected for maximum attention down the road. Kurt's next passenger is
a snippy realtor who leaves her sign in the trunk. After some chitchat she goes for a water bottle by
her own choice, quickly becoming Kurt's second kill. Kurt goes to the back seat to show the
body properly on camera and even jokes that he may drink the water as well. At that moment Kris calls
Kurt to ask him for a ride, but Kurt just hangs up on him. Then he proceeds to cover his tracks:
he unlocks the woman's phone using her dead face and gives himself five stars on the ride app,
then he answers a text message with a rude message so the woman won't be expected at
a work meeting. After getting rid of the body, Kurt picks up his next passenger, an abrasive
meathead named Mario. Kurt tries to play some of his own music but Mario complains about it,
he also refuses to touch the free water. Then Kurt takes a detour to pick up another passenger,
ignoring Mario's complaints since it was him who chose the pool option. The passenger is a famous
influencer and stand-up comedian named Jessie, who cancels the ride as soon as she hears Mario
hit on her and walks away. Mario pushes Kurt into following her and Kurt offers to drive her
for free just to get her in the car. As he drives, Kurt hears she's got a huge following and asks her
how she did it, to which she responds she simply is funny. Then Kurt keeps asking for help and
Mario keeps hitting on her with very inappropriate comments, so Jessie records everything for her
social media before leaving the car, sick of these two creepy guys harassing her. Now Kurt
is upset because he lost a chance to make friends with a real successful influencer, so he suddenly
changes routes and takes Mario to a distant construction site. He's been driving so fast
that Mario starts feeling sick, and Kurt makes him leave the car to avoid having barf on his
seats. Mario complains but still leaves because he needs to relieve himself, and at that moment, Kurt
plays his own song at full volume and speeds up to slam his car into Mario, making the body fly above
the car and land on the front window for a perfect bloody angle for the camera. After dumping Mario's
body and cleaning the car, Kurt stalks Jessie on her social media and sees that she has a stand-up
show that night. He sees this as a sign, saying that he and Jessie are two big things happening
on the same night. Obviously Kurt isn't big yet, since he's still having single-digit viewers and
his only tipper is Bobby, who still thinks the murders are fake. That's because he's a very
fake creator himself, he is always playing pranks on the homeless and the one time he supposedly
helped them it was all acted for the camera. This is nothing like Jessie, who people like for how
genuine and relatable she is. Moments later, Kurt stops at the gas station, where he gets rid of the
realtor's sign and refills the tank while arguing with Bobby, who tells him he's boring and that he
should spice up his stream. Once all the blood has been cleaned from the car, Kurt tries to spice up
things like Bobby said by driving recklessly for his next passengers, a trio of socialites that
includes Richard, Kendra, and London. At first Richard and Kendra are terrified by the way Kurt
drives, but London is excited because she feels like she's on an adventure and jumps to the front
seat to chat with Kurt. Eventually Kurt goes off route again and drives the trio to a junkyard,
telling Richard and Kendra to hang out the sunroof because there's a beautiful view here that is
perfect for social media pictures. Richard and Kendra play along and actually have fun,
but then Kurt begins driving faster and suddenly closes the sunroof, trapping his next victims
while his song plays in the background. At that moment some wild dogs from the junkyard jump on
Richard and Kendra to feed, and Kurt takes a power drill that he keeps in his car to kill
London with it. Afterward, Kurt takes his vehicle to the carwash and calls Bobby for his opinion,
but he sadly didn't see Kurt's triple kill. He actually stopped watching the stream because
Kurt just doesn't interest him. Kurt demands to know why Bobby hasn't given him a shoutout yet
like he promised, and Bobby tells him he should be more like Jessie because she comes across as
authentic. Kurt checks out Jessie's socials again, but jealousy makes him comment bitterly in the
most nitpicky ways, like saying she doesn't even film her stories vertically. While a bitter Kurt
drives to a house in the suburbs, Jessie posts the video she took in the car to burn Mario and Kurt,
then she visits her grandma to take good care of her while recording it for her social media.
Suddenly the door rings and she worries because they weren't expecting anyone, but it's just a
fellow standup comedian Mike that wants to discuss some work-related things. It turns out Kurt is
actually visiting Bobby, who tells Kurt to go away because they're not collaborators or friends, and
all this is being said in front of the camera for his fans to hear on his stream. Bobby insults Kurt
as he comes closer demanding help, and Bobby's fans end up going to Kurt's stream to see the
other side of the argument. Kurt suddenly stabs Bobby with a knife as his stream finally reaches
double digits. Bobby tries to defend himself with a gun, but after some struggle, Kurt overpowers
him and kills him, although his audience believes it's all fake. Kurt jumps into triple digits by
hosting his stream on Bobby's feed and even records himself showering to get rid of all the
blood and going through Bobby's things. At that moment his dad texts him, saying that he needs
a ride to a gig. At first Kurt doesn't want to help him because he wants to go to Jessie's show,
but when Kris mentions he'll be meeting a famous DJ, the chat recognizes the name and Kurt jumps on
the opportunity. Kurt picks Kris up and their father-son relationship is obviously awkward,
making them quickly fall into an argument. Kris is shocked to find Bobby's gun in the car and scolds
his son for it, which only triggers yet another fight that doesn't stop until they have to hide
the gun because the cops are nearby. When they finally make it to the club, they meet with the
famous DJ known as Uno, and they ask her if she can tag Kurt's channel in a post. At first she
says no, but then she gets tired of being there and agrees to do the shoutout if Kurt drives her
to a taco truck. Eventually they find a taco truck and Uno demands Kurt to take pictures
of her and then wait in line for her as part of the deal. The queue is quite long, so Kurt shares
some disgusting stories to scare customers away. Meanwhile Uno looks around the car and finds the
gun Kurt took from Bobby, which she uses as a prop to take a few selfies. Then she drinks some water,
but this turns out to be one of Kurt's special brews and she immediately passes out. By the
time Kurt gets back into the car with the food, Uno is nothing but a body and he quickly gets
rid of the water bottle. Unfortunately this gets the attention of the cops, who come over to ask
Kurt to perform a field sobriety test while Kurt pretends Uno is his girl and she just fell asleep.
Suddenly Uno wakes up because she didn't drink enough to fully die, and seeing the cops, she
panics and shoots one before running away. One of the cops goes after her, and when Kurt takes the
chance to escape in his car, he's also followed. All this is boosting his livestream viewers all
the way up into quintuple digits. Desperate to lose the cops, Kurt begins driving like a maniac
and ends up crashing a homeless camp, killing a few hobos on purpose before his car flips.
Meanwhile Jessie's been given a ride to her show by Mike, who keeps bothering her and saying he has
all kinds of contacts. This guy also does a little opening before her but doesn’t make anyone in the
audience laugh. However the public immediately goes nuts when Jessie takes over the stage,
and hidden in a corner is Kurt with his gun. After a few of her usual jokes, Jessie talks about her
Spree experience with Mario and Kurt, saying that Kurt's starvation for social media followers gave
her a bit of self-reflection. Happiness can't be found in a high subscriber count, and no matter
the number of views, you're only getting judged and hated for other people's entertainment. She
finishes her set by smashing her phone onstage, ending her reliance on social media with a mic
drop and leaving everyone in shock. Touched by her speech, Kurt decides to leave without
making any kind of mess, only to learn that the Spree service is temporarily suspended thanks to
his murder spree. Kurt gets a ride through another app called GoGo, and gets in the car of a friendly
man called Davit that quickly makes a joke about not being the crazy driver that has been killing
people all night. Kurt takes this personally and doesn't hesitate to kill Davit in seconds.
Back in the bar, Jessie is tired of dealing with Mike, who won't stop recording her even if she
dropped social media, and she decides to ditch him by calling for a GoGo. Davit's car arrives,
but it's Kurt doing the driving, and he reveals to Jessie that he's the driver from earlier that
she made fun of in her set. He also tells her that he was at her show, so he knows she's not gonna be
able to use her phone for help because she smashed it. Thinking that Jessie's helpless, Kurt informs
her that he's taking her to his home so they can express love instead of hate, but Jessie fights
back with a phone charger cord and strangles him until the car hits a trash container. Kurt stops
the car with a huff and responds by punching Jessie, knocking her out. Then he drives her
to his front lawn where he drags her body into his headlights. He polls the audience on what
he should do with her, and the watchers choose he should kill her. Kurt gets ready to run her
down as his viewers spam the chat. However when he stops to adjust a fallen camera, he loses sight of
Jessie, so he leaves the car to look for her while the chat calls him out for his dumb move. The
audience turns out to be right: Jessie uses the chance to get in the car and take over the wheel,
immediately using the vehicle to run Kurt down. However she loses control and her driving results
in the car crashing right through the side of his house, and Kurt has room to dodge it.
Then he tries to kill Jessie by pushing her face against the airbag, but Jessie pushes him off and
Kurt flees into another room. While Jessie tells the livestream that she needs help and tries to
convince them this is real, Kris arrives as well and is shocked to find the house destroyed with
Kurt's mother dead on the floor. It's then revealed that she was Kurt's first victim,
he killed her off-screen right before taking off to deliver the Lesson. Suddenly Kurt comes
out and grabs Bobby's gun from his car, which he then uses to shoot his dad a few times, quickly
killing him. Meanwhile Jessie tries to escape in the car, but when going in reverse doesn't work,
she just drives forward and crushes Kurt against the wall. The chat tells her to check on the body,
and Jessie does so to discover Kurt isn't dead yet. She's forced to finish the job by smashing
his head with his phone while a flashback to a few minutes earlier shows Kurt feeling like a champ
because he had fifty thousand people watching. Then the chat asks for a selfie with the body,
and Jessie goes for it. The following days, Kurt's case becomes viral news. Jessie ends up
more famous than ever as a multi-media queen, and though Kurt is despised by all reporters,
he is seen as a hero by some of the scummier parts of the net like 4chan and Reddit. As these forums
fill with adoration for Kurt, one user reveals they're making a movie about him called Spree.