- Have your E-book sales dropped significantly?
Do you have the Kindle E-book that used to perform well,
but doesn't so much anymore?
Well, today we're going to discuss--
- [Marc] Hey Dale, that sounds like a really great topic.
- Hello?
- Hey Dale, over here.
(record skipping)
- Marc, what are you doing here?
- Hey I know you've been having a tough time
with your E-book sales on Kindle
so I thought I'd help give you a few pointers
so stay tuned.
- This is self-publishing with Marc,
and if you're new here and you wanna learn
how to publish books that sell
and build an unstoppable author brand,
then subscribe and turn the notifications bell on
so you don't miss a single video.
- Stick around to the end because USA Today
and Wall Street Journal best selling author,
Marc Guberti's gonna be giving you some tips
that's going to level up your Kindle E-book sales
so take it away, Marc.
- So you've published an E-book that
may have been doing well when you first launched it,
but now it's tanking and it's very hard to get those sales.
And just like any author, you put so much time
into writing a book, you want to see it
continue to get sales well after the launch.
So if you're not in that situation,
if you're not making the sales anymore,
it's time to give your book new life.
That's what we're gonna talk about in this video.
Three big tips for you.
First is you could launch different formats of your book
at different times to drive more awareness.
So what I usually do is when I actually launch a book,
I do the Kindle edition and the paperback edition
so that leaves out the audiobook edition.
Audiobooks are usually harder to produce
because you have to speak them, you have to edit them,
I usually hire an editor for that
because that is just a few extra details
that I just don't know how to do them.
But when you publish the audiobook,
that gives you, in a sense, a do-over to launch your book.
So I'll space the audiobook a little bit away
from the launch of the Kindle book and the paperback.
Some people like to launch all three of those
at the same time because it helps it getting more sales
in that moment because the audiobook option is there.
But when you do come out with an audiobook
a little after the initial launch,
it kinda gives you the second chance
to launch and drive some additional momentum.
And when you are doing that and you're giving momentum
with like an audiobook,
and this is something you do even if you don't come out
with a new format of your book.
One thing you could do is give people a special bonus
for buying your book.
So if it's a book that's not doing as well,
you could tell your audience that
if you buy a copy of this book
and you email me the receipt from Amazon,
I will send you my free training course
or something like that, that's priced higher than the books
so people feel like they're getting a bargain.
So if you present it to them that way,
they're more likely to buy because
they see it as getting a book and a training course
for like three dollars if it's a $2.99 Kindle book
instead of having to pay X amount of dollars
for a training course or just being told to buy the book.
And another big way to get more sales for your book
and give it a new sense of life is through Amazon ads.
And Amazon ads should be something that every author does
because you can only promote your book so much,
like you can't come out with 20 different
formats of your book.
You've only got essentially the paperback,
the audiobook, the Kindle edition,
some people do a hard copy,
but you can't use that strategy forever.
Amazon ads though, that is something you can do forever.
So what you wanna do there is find the right keywords,
there's a bunch of different resources
like KDP Rocket, you can also just search
keywords in Amazon.
The cool thing about Amazon ads,
you can use other author names and book names
as the keywords.
So this is something that you cannot do
with the traditional format within KDP
when you're publishing your book,
when they give you those set of keywords,
but you are able to essentially take those author names,
take those book names, and make those the keywords
that your ads appear for.
So there's definitely a lot of different ways
to leverage Amazon ads.
I do recommend checking in on them
at least once a day and aim for an ACOS
of under 70% because that's how you know
you're making a profit because Kindle,
you get the 70% commission,
so anything under 70, you're making a profit
from your books and you're ultimately gonna get
so much more exposure because
you get all of those impressions for free.
It's a matter of when people click,
so a ton of extra people are coming across your book,
and it's just a really great way
to gain more visibility for your books,
even the ones that are, like, old.
Like, one of my books, Podcast Domination,
I published that thing in like 2018, I believe October,
and that thing still gets sales everyday
because of the Amazon ads that I have running for it.
So it's not me sending out an email everyday
to say, buy my book again, buy my book again.
It's Amazon ads doing that work for me,
and since I have reviews, since I have a good cover,
and since I have a good description,
that's going to increase the amount of people
who buy that book.
So reviews are really important when
you're trying to get more sales,
and just setting it up so that you have those
initial reviews and you have the description,
things like that, and the cover will help you
do better with your Amazon ads.
And I'll actually give a bonus tip
since Dale is such an awesome guy.
One of the things that you should be doing
during the launch of your book is having a way
for people to join your email list
because when you launch a book
and you get that initial spike,
it's not just going to be people
in your audience who buy your book.
It's also going to be people outside of your audience
who just search for Amazon or the Amazon ads example.
So your book's gonna come across people
who have no idea who you are, and then they buy the book.
So what you wanna do on the first page of your book
is have a way for people to join your email list
because if you grow your email list,
that's going to help you get more sales.
Not only will it help you with future launches,
but you can put a length to your book
and the autoresponders or you can use a PS,
but you wanna get people on your email lists.
That's the most important thing you could be doing
as an author so make sure that when you do
come out with a book that that first page,
or one of the first few pages, as long as it can be seen
with the Amazon preview option,
gives people a way to join your email list.
So usually I offer people free access
to one of my virtual summits.
That's what I've been doing lately.
But you wanna make it targeted.
So for a marketing book, I'd do content marketing
success summit.
For a wealthy author book, I'd do the wealthy author summit
so make it very targeted, very specific giveaway
that gets people on your email list.
And even if you don't have one of those yet,
you could just do like a simple checklist
like for podcasting for instance,
the checklist for everything you need to know
to have a successful launch
or a checklist for promoting a new episode.
So even something really easy to create like a checklist
qualifies here and will allow you to
grow your email list which will help you
with getting more sales in the short term
and the long term.
- Hey Marc, it's probably a good thing
that I don't just rely on E-book sales alone.
In fact, why don't we go over to your channel
where I can share just a little bit more
about some secret streams of revenue
that you can do in self publishing?
- Dale that sounds good, let's do it.
- Let's go on over down there, I'll see ya.