SO
SO HAPPY
SO HAPPY THAT TENNIS SHOES HAVE THIS WHOLE NEW
NEW(...) ISSUES HAVE
GONE UPTOWN. THAT IS
REALLY A UNIQUE THING.
>>GUEST: SNEAKERS OF
COURSE ARE BIG. BUT
PUTTING ALL OF THESE NEW
THINGS, TREATING IT AS A
BLANK CANVAS IS REALLY(..
REALLY(...) WE ARE
HAVING A LOT OF FUN WITH
IT.
IT.
IT. >>HOST: THAT HAS GOT TO
BE AS FUN AS BEING IN BE
THE SHOE BUSINESS FOR A
LONG TIME. IT HAS GOT TO
BE FUN PLAYING THAT WAY.
SPEAKING OF BEING IN THE
SHOE BUSINESS FOR A LONG
TIME, WE ARE GOING BACK
IN TIME WITH THIS RIGHT?
OKAY, TELL US THE STORY
WITH THIS. SO BACK IN WI
THE 90S THERE WAS A SHOE
FROM STEVE MADDEN, JUST
WHAT HE WAS GETTING
STARTED IT WAS CALLED ST
THE SLINKY. THOSE OF YOU
WHO GREW UP IN THE 90S
WILL NOTE THE SLINKY,--
KNOW
KNOW
KNOW IT
KNOW IT IS AN ICONIC SHOE IT
FROM STEVE MADDEN, WE
HAVE SOLD TENS OF
MILLIONS OF PAIRS OF MIL
THIS SHOE. THIS IS NOT
THE SAME SHOE. WE HAVE T
TO UPDATE IT A LITTLE
BECAUSE YOU GO BACK 20
YEARS, IT IS(...) YOU
KNOW.
KNOW.
KNOW. >>HOST: MATERIALS AND
NEW TECHNIQUES TO USE.
>>GUEST: THE SILHOUETTE
IS DIFFERENT. IT JUST
LOOK LIKE IT IS FROM THE
90S. WE PUT A LITTLE BIT
MORE OF A CURRENT SPIN M
ON IT. KA-BROW! IS IT IS
AN ELASTIC SLIDE. WE PUT
THIS ON A VERY POPULAR
WAY BEFORE HERE AT HSN.
IT IS A 20 INCH WEDGE IT
BUT ONLY ABOUT AN INCH
APART. THE PITCH IS VERY
DURABLE. IT IS GOOD TO
HAVE THAT CAN'T OF HAVE
MEMORY FOAM, BUT IT IS
THE SIMPLE ONE BAND
STRETCHES LIKE MAGIC.
>>HOST: AND IS HOLDING
STRETCHES!
STRETCHES! >>GUEST: ANY OF YOU >>
OUT THERE IF YOU KNOW,
PLEASE CALL IN IF YOU
KNOW WHAT THE STEVE
MADDEN SLINKY IS.
>>HOST: REMEMBER THOSE
WINKY! [LAUGHTER]
WINKY! [LAUGHTER] --SLINKY
--SLINKY
--SLINKY MY PRODUCE A GHOST
SUZANNE RUNYAN THIS IS
SUCH YOUR SHOE. YOU'RE
ABSOLUTELY RIGHT I WOULD
WEAR THIS ALL THE TIME.
YOU KNOW WHY, BECAUSE IT
GIVES YOU HEIGHT, IT IS
A WASTE, VERY
COMFORTABLE, YOU DON'T
FEEL LIKE YOU ARE
TIPTOEING. HERE'S WHAT T
WE HAVE 6-12. THIS IS A
MEDIUM WITH. BUT, I WILL
SAY BECAUSE OF HOW SAY B
REALLY FLEXIBLE THAT TOP
PART IS, YOU DON'T HAVE
TO WORRY TOO MUCH. IT IS
REALLY WANT TO STRETCH
FOR YOU.
FOR YOU.
FOR YOU. >>GUEST: OR SURE.--FOR
SLICE THIS PAST SUMMER
WERE SO BIG WE WANTED TO
GIVE YOU SOMETHING THESE
TRANSITION MONTH TO TAKE
YOU FURTHER. IS YOU FURT
TYPICALLY FLAT. I KNOW T
MY WIFE LIKES TO HAVE A
LITTLE BIT OF HEIGHT. LI
ONE HALF INCH HEIGHT ONE
HERE TO GET YOU OFF THE
GROUND, IS QUICK TO HAVE
THAT SLIMMING EFFECT. TH
BUT YOU'RE NOT WANT TO
SACRIFICE COMFORT SACRIF
BECAUSE THE PITCH IS BEC
VERY SLIGHT. THE FOUR
PART IS ABOUT AN INCH,
THIS IS WOULD HAVE. DO
THE MATH, IS ABOUT AN
INCH AND A HALF.
>>HOST: HOLD IT TILL,
YOU GOT RUN OVER YOUR
FOOT IS REALLY(...) WELL
WHEN WE COME BACK I WILL
SHOW YOU REAL QUICK. SHO
WHAT YOU HAVE TO
UNDERSTAND IS YOUR FOOT,
WHEN HE IS SAYING PITCH,
NOTICE YOUR FOOT IS
BASICALLY LIKE THIS, IT
IS NOT LIKE THIS, SO
DON'T LET THIS HOLD YOU.
IT IS ACTUALLY ALMOST,
NOT LIKE WALKING FLAT,
YOU'RE NOT IN A HIGH
PITCH.
PITCH.
PITCH. >>GUEST: SO IF WE ARE
GOING TO GET TECHNICAL
REAL FAST, SHE'S REAL FA
SITTING, IF YOU LOOK AT
THE MODEL, THE HEELS
SHE'S ACTUALLY SITTING S
ON TOP OF THE SHOE SO
WHEN YOU HAVE A GREAT
PITCH YOU ARE SITTING ON
THE BALL OF YOUR FOOT.
BUT HERE, YOU ARE BUT HE
SITTING ON THE BACK OF
YOUR FOOT. IT MAKES IT
MORE COMFORTABLE. LET ME
TELL YOU SOMETHING, A
LITTLE BIT OF A PITCH
GOES A LONG WAY. AS YOU
GO BACK A LITTLE, JUST A
LITTLE FORWARD SO YOU LI
ARE GOING TO HAVE THAT
COMFORT. THIS IS ALL
ABOUT THE ICONIC SLINKY
AND REINTERPRETING IT TO
THE GIRL THAT GREW UP
WEARING IT AND GIVING WE
HER SOMETHING NEW.
>>HOST: HERE'S WHAT IS
GOING TO HAPPEN, WE HAVE
SO FEW OF THESE. SO IF
THIS IS WHAT YOUR HEART
IS SINKING,--SINGING
IS SINKING,--SINGING GONE OH MY GOSH, I'M
GETTING THAT RETRO PIECE
BACK, OR YOU ARE BACK, O
THINKING FOR THE FIRST
TIME SAYING WOW THAT IS
GOING TO BE A WORKHORSE
IN MY WARDROBE, WE HAVE
LESS THAN 400, I LESS TH
ACTUALLY HAD ABOUT 390
LEFT. MANY OF YOU SAW IT
AND YOU ARE NOT EVEN
WAITING A MINUTE.
REMEMBER, WE HAVE HALF R
IN WHOLE SIZES. AND IT I
IS A MEDIUM WITH. I TELL
YOU WHEN YOU SLIP THIS
ONE, AGAIN, IT IS A ONE,
GREAT TRANSITIONAL GREAT
PIECE, BUT YOU WILL GET
SUCH WEAR OUT OF IT
BECAUSE YOU GET COVERAGE
SUCH WEAR OUT OF IT BECAUSE YOU GET COVERAGE.
WHENEVER, YOU GET MORE
COVERAGE YOUR FOOT IS
MORE SECURE SO WHEN YOU
ARE STEPPING YOU FEEL
MORE BALANCED. YOU CAN M
GO HARDER, YOU CAN GO
LONGER. THE OTHER DAY,
JUST BY PURE ACCIDENT, I
SORT OF THREW ON A PAIR
OF FLIP-FLOPS AND I WAS
LIKE OH MY GOSH, THIS IS
SO FRUSTRATING. WHEN I
GOT TO GO, I'VE GOT TO
GO. I DON'T HAVE TIME TO
SLAUGHTER IN MY SHOES.
THIS, YOU WILL NOT HAVE
THAT ISSUE. IF YOU LIKE
TO WEAR HEELS I LOVE
WEARING HEELS IT MAKES W
ME LOOK THINNER BECAUSE
I LOOK DOLLARS RIGHT? OU
CAN DO THIS EVEN IF YOU
HAVE GIVEN UP ON HEELS
BECAUSE OF THAT GREAT
WEDGE DESIGN. I DON'T
WANT YOU TO MISS OUT.
WAS IT FUN FOR YOU GUYS
TO BRING THIS BACK TO TO
THE WORLD?
THE WORLD? >>GUEST: SO MUCH FUN
AND SMART BACK IN THE AN
90S WHEN THE SHOE WAS
POPULAR I WAS A BUYER IN
A POPULAR DEPARTMENT.
THAT IS WHERE I MET THAT
STEVE MADDEN FOR THE
FIRST TIME. HE WOULD FIR
COME IN WITH HIS COME IN
BASEBALL CAP LIKE A
FIRECRACKER. I'M LIKE FI
WHO IS THIS GUY. AND THE
SHOES WERE JUST FLYING
OFF THE SHELVES. I HAVE
KNOWN HIM EVER SINCE KNO
THEN FORTUNATELY. OVER T
20 NOW. RIGHT. I'VE BEEN
WORKING WITH HIM FOR 15.
>>HOST: OH MY GOODNESS!
ISN'T THAT CRAZY?
>>GUEST: CRAZY.
>>GUEST: CRAZY. >>HOST: BUT ISN'T IT >>
FUN TO GO BACK AND TAKE
SOMETHING THAT IS TRULY
ICONIC(...) AND ARE
THESE AVAILABLE ANYWHERE
ELSE? HAVE THEY HIT THE
STORES YET?
STORES YET? >>GUEST: WE FLEW IN >>G
YOUR PAIRS, SO, YOU HAVE
THE FIRST DELIVERY. BUT
OTHER PEOPLE WILL GET IT
NEXT MONTH.
NEXT MONTH. >>HOST: BUT THE THING
IS, ONCE THEY HIT THE
SHELVES, AND EVERYONE SH
WHO WORE THEM IN THE 90S
SHELVES, AND EVERYONE SH WHO WORE THEM IN THE 90S,
YOU KNOW THEY ARE GOING
TO BE SOLD OUT
NATIONWIDE. LIKE THEY NA
ARE JUST, YOU GUYS HAVE
TO KNOW THAT, RIGHT?
>>GUEST: FOR SURE! FOR
SURE! AND WE ARE GOING S
TO MAKE THIS OF COURSE
EVEN BIGGER FOR SPRING 18
18. WE KNOW THAT THIS IS
THE END OF THE SEASON. T
SO THIS IS LIKE A BUY
NOW, WEAR NOW.
>>HOST: SO YOU ARE >>HO
GOING TO SNEAK IT OUT
THERE AND HE'S EVERYBODY
AND IN THE SPRING
EVERYBODY IS WHEN TO EVE
LOSE THEIR MIND. ARE YOU
GOING TO DO COLORS IN GO
THE SPRING TOO?
>>GUEST: THIS IS
INTERESTING. RIGHT NOW I
IT COMES IN BLACK AND
WHITE. SO, BACK IN THE
90S IT WAS ALL ABOUT
BLACK ALSO. BUT BECAUSE
THE SHOE WAS SO POPULAR,
TOWARD THE END I WAS
BEING A BUYER, I BOUGHT
THERE WAS A LEOPARD
PRINT, LIKE A ZEBRA
PRINT. WE BOUGHT THOSE
AND THEY SOLD, BUT IT AN
WAS REALLY ALL ABOUT
BLACK.
BLACK.
BLACK. >>HOST: REALLY? JUST
BEEN GREAT, BASIC COLOR
BECAUSE IT IS SUCH A
GREAT NEUTRAL.
GREAT NEUTRAL. >>GUEST: IT WAS THE >>G
90S, IT WAS A LITTLE 90S
MORE GRUNGE, NIRVANA,
PEARL JAM WITH THE BIG
BANDS AT THE TIME. A
LITTLE-- BIT MORE LITTLE
GRUNGE, SO IT WAS ALL
ABOUT BLACK.
ABOUT BLACK. >>HOST: AND AGAIN, STAY
ON THE LINE FOR THAT ON
TOO. THEY ARE ON THEIR
WAY TO SELENA. THAT