what's up guys in today's video we're
going to be taking a closer look at an
Etsy shop that's done a quarter million
digital download sales we're gonna see
what they're doing well what we can
learn from and see if it's realistic for
us to potentially do something similar
in our own Etsy shops so let's get to it
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all right so this is the Etsy shop it's
called minty marshmallows cutting files
made by experts from Romania and if
they're actually based in Romania man
they're making an absolute killing and
they are probably doing quite well
because I bet you the dollars they make
on Etsy stretch a little bit further
there um having never been I don't know
I could be wrong but so it looks like
they've got 4088 products listed
and like I said we already knew they
were digital files but it looks like
they are selling SVG dxf EPS PNG PDF
jpeg cutting files made by experts all
right they're featured items are uh
let's go get out of full screen let's
take a look at some of these bundles of
designs so they've got 500 different
designs
and what is the intention here though
because when it says cutting files
that's a little bit like out of my uh I
guess you could say my specialty because
I've never done anything with cut files
before
um it does look like they've got uh a
lot of different icons in here I'm
guessing maybe they either employ a team
of graphic designers
or
found somewhere you know to get these
files for free and then are reselling
them and just doing a really good job of
marketing them on Etsy perhaps uh huge
earring bundle okay so it's earrings and
you've got to assume these are selling
relatively well for them to make it
their featured item right there in the
number one spot here's another one Mardi
Gras SVG bundles I guess they say cut
files but we know we could turn these
svgs into t-shirts as well
and honestly I feel like a lot of these
look familiar I mean I could be wrong
but it is similar similar color scheme
to what we'd expect to see for Mardi
Gras but like when Mardi Gras comes and
goes you know as a t-shirt Niche we
definitely see a lot of
these themed designs and perhaps
somebody just spent like six bucks here
uh five five dollars 43 cents and then
resold them as t-shirts can you do that
though let's see commercial commercial
commercial license it looks like okay
commercial use all right it's
interesting because it's almost like
they're doing their own like smaller
version of maybe creative Fabrica right
where you know on Creative Fabrica we go
there we can use graphics for our own
commercial use we spend five dollars we
try to make you know 50 500 whatever uh
and they're doing kind of their own
version of that here on Etsy
obviously they've got some really good
graphic designers though
um and these designs I mean some of them
are simple enough like the Crawfish and
whatnot you take you design one crawfish
just flip it upside down a couple times
change the color schemes uh interesting
though and so by the way when you find
shops that are this successful if you
want to make money selling digital
products like check out how they're
doing their mock-ups okay check out how
they do their titles
check out how they do their descriptions
okay they are very clear to say what's
included they use emojis to kind of draw
your eyeball draw your attention uh Etc
so you know exactly what it is that
you're gonna get almost by the way
the way they're doing it reminds me of
how my designs helps us sell digital
files my designs will take um you know
if we upload svgs they'll convert them
into dxf PDF PNG JPEG and EPS so if you
haven't used my designs I can drop a
link to that in the description as well
because
um you know they'll do all this for you
it may seem like extra work if you're on
the outside looking in like Ryan what
are these file types you honestly don't
need to know like my designs will
convert it for you like I said and it
all happens like automatically when you
if you if you opt to use my designs to
help you sell digital files
all right they tell you okay these files
can be used but not limited to design
space okay in the Cricut silhouette
Studio designer Edition or higher
inkscape Coral draw Adobe Illustrator
sure cuts a lot I've never even heard of
that but that's interesting
all right
and here's another bundle of designs
they say fall sublimation bundle fall
PNG prints
so check that out on some really nice
looking designs I'm sure you could use
these on t-shirts as well but
um obviously meant to be used in
sublimation so the one thing that we
don't know is like marketing is it that
they marketed it as a sublimation bundle
that's drawing all the attention and
traffic to the listing you know what I
mean instead of just saying hey you know
design files you know sell them on
t-shirts sell them on whatever you know
is it is it the sublimation keyword
maybe that's making it so valuable
that's it's helping people find it we
don't really have a way of knowing
unfortunately but you know Etsy knows
that's why it's so valuable to be on the
other side of these search engines
um beyond that you know SVG bundles
interesting earrings
cut files for earrings again you know a
separate one I guess maybe that's
something people are buying a lot of on
Etsy clock face SVG cut file
um kind of one-off you know t-shirt
design I don't call them t-shirt designs
but they say SVG cut files I'm not
exactly sure what people are using them
for
um it'd be cool if they had an image
that kind of showed that by the way
check it out they're not even going out
of their way to like make all the images
um they're really just saying hey like
here's the primary this is what you're
getting straightforward enough charge
two dollars for it and uh good to go
um and then the bundles here and the
bundles obviously are a much better
value proposition you're getting many
more designs instead of just one for two
dollars you're getting you know a whole
bundle it doesn't say exactly how many
for
um four dollars and 60 cents in this
case
I mean hey if you're interested in like
what I don't know this is not something
that I'd probably do myself just because
I don't have like a team of graphic
designers I work with to make a bunch of
custom ones like this but if you needed
just Niche ideas for what may be popular
you know you could definitely take a
quick look over here at what selling uh
because clearly this shop is established
and um Etsy you know the algorithm
understands what it is that this shop is
selling and is giving it favorable
placement across many of its listings
I'm sure
um because some of these are super
generic like just putting a number five
in a tractor and uh selling that for a
dollar sixty seven which isn't that much
money but keep in mind it's 100 profit
margin
and when you have you know 239
000 of these uh sales you know what is
that a dollar 67 times
239 000 you know if that was all you
were making would still be um 1.67 times
239 000. that would still be four
hundred thousand dollars you know what I
mean and obviously some of their stuff
is marked up at uh more than that
um Beyond just that too guys like from a
design perspective because obviously the
designs need to be quality you can
almost step back and just take a look
and say to yourself like what what color
schemes are they using in their designs
right take a look at the the Hue of the
colors not just the colors themselves
but like what Hue you know because one
thing I do try to try to critique and uh
when I'm doing like Redbubble Shop
reviews or whatever
is when you're doing your designs like
literally not just the colors you choose
but like the the strength you know what
I mean the saturation of the color
itself in that design contrasted against
what you're selling it on those things
make a difference over time
um having an eye for design even just
thinking about it you know if no one's
brought it up to you before it can make
a big difference so
um when I see something like this such a
successful shop
um I'm not just looking at what it is
they're selling and what niches but I'm
also just kind of stepping back and
studying the color the complementary
colors how they're framing their primary
mock-ups because these are digital files
you can frame them however you want but
they do need to be framed in a way that
you know really shows it off in a good
light
um you'll notice too they put their own
branding on each of their images here at
the very bottom of the image itself they
put the little marshmallow and their
templated approach of saying SVG EPS dxf
PDF PNG jpeg Etc so a nice like branded
touch there makes it look um gives it
like a nice little higher quality look I
would say
uh anyways guys you get an idea of the
price range as well ranging from I'd say
about two dollars on average to up to
like five for the bundles or even a size
six
um it looks like they're just in a ton
of different niches and I'm guessing
that you know this is one of those
things that they made the investment
they probably hired multiple graphic
designers if I had to guess uh they
probably hired them initially and had to
go into debt you know what I mean go
into the negative uh to pay them to make
the initial Graphics but over time they
were consistent and they knew that over
a long enough time Horizon you know they
increased the number of digital files
that they're selling
and for all we know this these shop
owners could have another shop as well
where they actually put these files on
you know print on demand t-shirts and
mugs Etc
and could be monetizing them there as
well or they could be selling them on
Creative Fabrica as well right there's
not really a limit to how they can um
can utilize these guys so I mean they
can definitely you can make a lot of
money obviously selling digital files
today but I would recommend you know
occupy as much online real estate as
possible don't limit yourself in scope
to just an Etsy Shop
um but if you do do just an Etsy shop
and you're fortunate enough to get to
you know a quarter million sales
um that's also a great position to be in
keep that long time Horizon the
long-term perspective because these guys
probably were losing money when they
only had a couple hundred designs
available for sale over time they got to
4 000 designs and now they're still
making sales on the new designs but also
the old ones and I'm sure they're making
money hand over fist um so guys let me
know your thoughts in the comments below
uh do you know any better digital um
digital file shops on Etsy we reviewed
one that was doing uh AI generated
designs not too long ago as well so it's
interesting there's a lot of different
ways to go about uh pursuing this let me
know if you if you've seen anything
interesting recently I'd love to hear
from you all right guys thanks for
watching please like And subscribe you
can find a link to my full print on
demand course by the way Linked In the
description if you want to check that
out and guys I'll see you at the next
video
foreign
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