So, I did a poll recently on YouTube and I asked what print on demand topics are
you the most curious about and most of you wanted to learn about traffic. How
to get more traffic to your shops. So in this video I'm going to talk about
10 ways that I do to get more traffic to my shop. Let's go!
Hey
guys it's Juna with Detour Shirts. In this video I'm going to talk about 10 ways that I get traffic
to my shops, my print-on-demand shops but before I tell you the 10 ways I want to do a precursor
let you know that these there's lots of other ways to get traffic to your shop these are just 10 that
I use of course you can go on the internet and find other ways to to get traffic and I'm not
going to Deep dive into all of these I'm going to hit them really hard each one of these can
be its own video and they are videos out there on YouTube that discuss each one of these in depth
so you can go out and go find those and I'm not going to put them in any order they're not the
first one isn't the best one and the last one isn't the worst one they're all pretty good you
can use all of them and I would suggest using at least one of these every day to get more traffic
to your shop so without any further Ado I think that's all we need to say about this let's get
into number one which isn't really the best one but in order this is the first one I'm going to
talk about the first way to get traffic to your shop so the first one is SEO a writing good SEO
and for those that don't know what SEO means it's search engine optimization basically what you're
doing is writing the right words write keywords write keyword phrases for people to find you in
the searches right so that's what search engine optimization there's so many videos about this
uh we can go down on rabbit hole and talk about this for hours but basically you want to make sure
that you're using the right words that people are looking for so if you're selling on Amazon
make sure you're using the right keywords on Amazon one way to find this is in the drop down
the autocomplete if you type in there and you see something that comes down that Amazon is saying
uh people are looking for this you might want to use that in your search term and your title same
thing with Redbubble with T public with wherever you're selling make sure to use the right keywords
that people are looking for if you don't put in the keywords in there people can't find
you and that's the whole point of search engine optimization is so that people can find you when
they're searching and hopefully using the right keywords you rank higher on the page and so on
so so search in the engine optimization again look that up lots of videos on how to do that
really well I just gave you a brief one but that is so important to use the right keywords if you
don't put the right keywords nobody will find you you can put the nicest thing on there and
then people will try to look for it and can't find you then what's the point right so search
engine optimization is the first one to get lots of good traffic to your website to your print on
demand shops so the second way to get traffic more traffic to your shop in my opinion is something
I like to call Design optimization now there's search engine optimization but you also have to
have the right design people are looking for so if you're on Amazon you need to create a design
that people actually want to buy right the people the audience of Amazon are looking for and want
to buy you get your SEO right people find you but if they find something that they don't want
to buy then they're not going to buy it right and so your design needs to be the right design
so in Redbubble on T public make sure you're designing for the Right audience for the right
topic and I think that will drive more traffic not only to that product that you're designing
for but for your shop as a whole and people see this nice design they might click more onto your
shop and then see more of your stuff so I think as a whole just designing the right kinds of
things the right kind of style look up the right styles that people are doing for those specific
shops Amazon has their own audience Redbubble has their own audience I have lots of videos for this
one here's one of them on like what sells best on Amazon but I got a bunch of them what sells best
on Redbubble and T public and so on if you want to see more videos like that let me know in the
comments but uh yeah that I think this is a great one to not Overlook I think a lot of people push
hard on the SEO because they know what that is but if you don't have something good for people
to see once they find you on page one or page two you know they're not going to click on it they're
not going to buy it and you're not going to get as much traffic and then you're going to move down so
don't miss out on this one I like to call this one design optimization or designing the right kind of
thing and this is a way to get more traffic to your shops is just designing better things so tip
number three is another tip around design and that is creating more designs around a specific Niche
or topic so once you've got a good design that people like and you know that people like it you
can design more around the niche kind of dominate that Niche now that people now that you know what
people like about that topic what kind of design Styles now you can make more and more and so when
people go on Amazon and look up that certain topic not only is one of your designs on there but you
got multiple ones of your designs on there now and so you're kind of dominating the niche now be
careful with this one just don't put anything on there um just because you can dominate The Niche
really easily doesn't mean you should put junk designs on there because that could also hurt you
right so if you go on there and dominate The Niche with bad design people are just going to turn away
so make sure make sure you do the research make sure it's something people actually want to buy
and if you do this is a great way to get more traffic because you're going to be filling up page
one more than than anybody else and so you're kind of dominating the niche so be careful with this
one again make sure you got the right designs but I think this is a very powerful one if Done Right
is to dominate The Niche the topic and this will get you a lot more traffic so tip number four or
way number four to get more traffic I had to talk about ads now the One ads that I use is Amazon ads
and I'm gonna do a video in the future about how how I do ads but for the most part I love Amazon
ads because people are actually going to Amazon to buy so they're already in the mindset of buying
and so you're putting up more options for them to buy which is great now you could use ads like
Facebook and Instagram and things like that but people really don't go to Facebook for ads and so
you're kind of taking them off the platform to buy it so you're gonna really have to have something
good and they can cost a lot more so Amazon ads typically don't cost as much as Facebook ads and
so there's the you got to think about the markup and how much you're gonna make per you know is it
a good Roi are you gonna spend 20 bucks on to add but only get one dollar in sales and things like
that so you're gonna have to do that I typically stay away from Facebook and Instagram ads mostly
because I don't know about it so if you find a video that teaches you how to do it and and
does it well and you can get a good return on your investment then go for it but I think if
you have Amazon if you're selling on Amazon Amazon ads is a great way to go and I I fully support it
and you can it can take a lot of money from you so you're gonna have to watch it every day or make it
really easy Cameron from merch Drive does a really good job if you want to learn more about merch ads
but I do it really simple and I don't spend a lot every day on it but I do look and make sure that
I'm getting a good return on your investment and there's lots of tools to make sure that you don't
overspin and you know what you're getting when you spend it so this is way number four to get
traffic and that is ADS more specifically Amazon ads so the next six ways that I'm going to talk
about are going to be about social media and the thing I want to say about social media first is
it's social media so make sure that you're social it's not a place to to just Spam people with ads
and I'm going to talk about a little bit about that for each one I'm going to break each one
of these down I'm going to talk about Instagram Facebook Twitter and Pinterest those are the four
that I use and I'm going to talk about two more things that you can do within those um just more
specific on how to get traffic so for number five let's talk about Instagram so think of Instagram
like a library so you go to the library to look at books to look at magazines to look at those
kinds of things you're not going there to look up ads right so when people go on Instagram basically
they're looking for two different things they're looking for Education they want to learn something
or they're looking for entertainment they want to be entertained they want to find something
funny or just entertaining right so those two things bring value for the person that is on
Instagram so if you can do that you can grow your following a lot of people want to just throw ads
on there and you're not going to get a following by doing that and if you don't have a following
then people won't see your ads and then what's the point right so first learn how to build build a
following on Instagram so I would say start with a niche specific thing so if most of your sales are
for an outdoor Niche you can do an outdoor niche of specific Instagram I have a kawaii Instagram
that I made and I sell kawaii stuff so I post more stuff about Kawaii and every once in a while I'll
throw in check out this t-shirt or check out this design so you're gonna have to build an audience
don't use Instagram just for spamming ads again this is social media imagine yourself in a social
situation and the only thing you said was uh buy my stuff buy my stuff buy myself everybody else
talking about what they did during the day and all you're saying is buy my stuff buy my t-shirt
now that's not very good for social situation that's not very good for Instagram so just
um think of it that way Instagram is not a place to sell stuff although you can sell stuff there
mainly people go there to get entertained or get educated so kind of go around that bring people
value first grow your followers and then you can hit them with I like this I like this here's a
sale and those kinds of things so that's my tip for Instagram again you can make a whole video
about that but uh Instagram is a great way to get traffic if you use it correctly and build your
following so way number six is through Facebook let's talk about Facebook Facebook is a way for
you to catch up with friends and again social talk about stuff that you like Facebook groups
is a great way to have a conversation on around a certain topic and I have a Facebook group uh you
know for detour shirts and that is just learning about things for print on demand now I don't put I
don't let people advertise on there and there's a lot of groups that don't let you advertise
on there so if that's what you're looking for to advertise make sure that you get permission from
the group leader and things like that of course you could advertise on your own Social Media stuff
but again keep it sparingly people are going on there um to be social and interact and if you're
the person that's on there here's my shirt here's my shirt here's my shirt people are not going to
follow you and kind of unfollow you right and not you're not going to get anything so make sure that
you have a genuine conversation make sure you're talking about things make sure you're bringing
value to people in the group and then if the group allows it then say hey by the way I have this or
by the way now you're going to have to give a lot more value make sure that you're participating
before you actually send the link but it can be really helpful and can get you a lot of traffic
if you um work at this more and more so groups is a great great way to get in there especially like
like we talked about if you're doing Niche stuff for outdoors for example example and you know a
lot about that and you have a lot of knowledge about that join a group there make sure that
you can post but make sure you you be active in that group first before you start blasting your
your links to your shop and things like that so again Facebook can be a great way to get traffic
and there's lots of videos about how to do this well go look those up but Facebook is a great way
especially in the groups so for number seven let's talk about Pinterest now Pinterest is a little
more forgiving about putting your designs up there and links on there it's basically a way for people
to curate Boards of things that they like right so like a mood board or just a collaboration or
a collage of things that they like so people make Boards of a certain topic and if you have a topic
that you do well so for example these are my favorite stickers make a board about that and
it could be some of your stickers it could be some other stickers and when people look up and
looking for their own stickers they'll see that with a link on there now I don't know a lot of
people that are going on there to buy but it is more forgiving to put ads on there on Pinterest
because if you look on Pinterest you'll see a lot of people are are doing kind of the same
thing here's my thing here's my thing so of course you could do paid ads on Pinterest and I'm sure
there's lots of videos on that but for me I'm just putting free stuff on there and I do get a few
links to my red bubble shop to my tea public shop into my Amazon shop on there and you can put links
to any of your shops on Pinterest so have fun with that create a business account and again lots of
videos on Pinterest and I'm not the best at it so go look on uh for videos for that but Pinterest
is a great way to get some traffic to your shops so for number eight let's talk about Twitter I
have a big Twitter following almost 10 000 but Twitter what I found is more about conversation
so this is if you're having a conversation with a group and again like I said earlier if you're
having a conversation you don't you're not one you don't want to be that guy that just or girl that
says buy my stuff by myself and that's all you say in the conversation nobody's gonna follow you so
use Twitter as a way to generate conversation ask questions give comments comment on other people's
tweets you know find something interesting to share and then you know post something about
a sale or post something about your T-shirt oh this is the new thing that I just did and this
is the thing so it has to be not natural you can't just be you know throwing out ads all the time so
make sure that when you use Twitter and use it you know I I try to use it multiple times a day
Twitter is a great one where you can make posts really quickly and that's kind of what it's for
and just throw up your thoughts throw up things that you know post stuff Tweet stuff about uh
things that you just learned or things that you want answers to it's very forgiving that way it's
a great way to ask questions to your audience to kind of build your audience on things that
you like and it's very forgiving too so you don't have to only talk about print on demand you can
talk about anything in your life on Twitter and kind of post it out there at least that's that's
what I've found so I think Twitter is a great way to get some traffic to your site and it's a great
way to have conversations and build a relationship and build your following so for number nine I want
to talk about something that I did a while ago that I haven't done in a long time but that is
partner with someone that already has a following so if you don't have a following you can partner
with somebody that has a following in your Niche so what I did once was I found someone that had a
dog Niche on Instagram and I had a dog t-shirt and I partnered with them I said I'll give you
this t-shirt if you want to post it on your Instagram file and they did and I got some
traffic from it got some sales from it so this is very powerful you can reach out to different
people with different levels of following uh typically the ones with lots of followings
won't answer you but look for somebody with like a 10 000 um followers or something like that those
with a hundred okay although if you could get on there would be awesome a lot of times they won't
want to do it for uh free or very low cost they want to do it for a very high cost so of course
pick and choose the right people to follow and again you can do this with blogs it doesn't have
to be Instagram find a Blog that does around your topic find you know a Twitter following
or someone with a big Twitter following someone find a Facebook group again to partner with you to
um with your t-shirts or whatever you're selling so this is a great way way to kind of partner up
and do a collaboration with people and you may be surprised on what kind of people will will
help you out people are really friendly out there and you you might get a really good deal and get a
lot of good traffic this way so number 10 lastly the thing I talked about throughout the video is
if you have a sale you can post that on all of your social media so oftentimes Redbubble or T
public Amazon doesn't really have it but a lot of the other print on demand sites have sales
and they'll tell you it's 30 off now or 20 off now now you can make a little Banner a little
thing or even just a little post that says get my stuff for 30 off and people love having the sales
now again use this sparingly you don't want to only post about your sales of course it has to be
um when it's time and you're gonna have to post a lot in between but I think this is a great way
to give your followers something extra right so your followers may be looking to get your stuff
anyway and then if you say hey now you can get it it's 50 off for 30 percent off they're more
likely to go get it people love a sale people love a bargain so use that as a as a post if
you're not knowing what to post about your stuff that's a great post to use if you're
thinking about doing a post people love a sale so that's number 10 and those are all my ways that I
think you can get lots of traffic for your print on demand shops so here are all the 10 tips the
10 different ways to get traffic that I use that I mentioned in this video now there may be more
ways to get traffic if you know of one leave that in the comments again you can see lots
of videos for each one of these topics on YouTube so go search and learn more about these I kind of
went over them pretty fast but you can learn more about them on different videos speaking of videos
I have this one right here that can teach you how to get more designs to your print on demand
shop so that you can get more traffic that way hopefully that one helps you as well thanks again
for watching and as always keep creating and keep learning I'll see you on the next one bye