- The fact that that microphone actually works, I can't get over it.
- (laughs) John Cena, classic.
- I love her creativity and energy. Unmatched.
♪ (punk rock intro) ♪
(Joana coughs)
- I cut my own hair with scissors, fun!
- (Joana) Hello, everyone! - Joana Ceddia!
- (Joana) Hello, everyone! - I love Joana, ugh!
- I was watching her this morning.
- (Joana) I'm gonna be cutting my hair today, why?
- Who is this?
- (Joana) Is this a bad idea? Yes. - I don't know who this is.
- First of all, she's stunning.
- (Joana) So against my better judgment,
I am not gonna use professional hair cutting scissors.
- No, why would you?
- (Joana) I'm just gonna use these ones,
that I found in the craft bin. - Alright sis, we've been there.
- (Joana) Every person I meet, I tell them the exact same thing.
If the apocalypse ever hits, I'm going bald.
(yells) (gunfire echoes)
I don't know, just picture this. - Those memes are great.
- This is like her old content.
- (Joana) Future me, if you're editing and you've already got your short hair
please tell me how this goes.
- This is stressing me out.
- Oh, what's she gonna say?
Oh no! Oh no!
- (Joana) Now is the moment of truth.
♪ (tense music) ♪
- Oh my God.
She's gonna ruin her hair, I feel so bad!
(Joana hums)
- (laughs) I like her, she's hilarious.
- (Joana) Oh my God, it's going. (laughs) Okay.
Wait, no I'm not supposed... (yells)
I'm supposed to cut above the elastic, right?
- It doesn't matter, it'll turn out just as bad either way.
- (Joana) Okay, who wants this?
- Damn. That's a lot of hair.
(scissors clicking)
- Yikes! Who let her do that?
- (Joana) They are so uneven!
- It's not really that uneven.
- (Joana) This might look absolutely terrible.
- It's not that bad.
- (Joana) I don't know, it looks pretty good!
And I saved like $40!
- That's the thing about millennials, we don't care at all,
and we're cheap.
- (Joana) Let's see how that looks.
- (man) Nope! Nope!
- (laughs) Nope! Stop lying to yourself.
- (Joana) Okay, so that's where that video ends.
This is the content you're getting. - Okay.
- (Joana) You clicked on this video, I mean, not my fault.
Partly my fault. - I love that.
She seems like the exact kind of like stupid funny girl,
like I'd be friends with.
- She's like hashtag relatable, but not to like the point
where it's like disgustingly cringy.
♪ ("Bob Ross theme") ♪
- Oh, Shrek, yeah of course!
- Oh Shrek, this is amazing.
- (Joana) Today, ladies and gentlemen. - Oh yes!
She's painting. - She's such a good artist.
- (Joana) We will be following a tutorial from the one, the only...
- Bob Ross, yes, let's go!
- This is the most wholesome video out there on the internet.
Just Joana painting Bob Ross?
- That actually looks pretty good. - (Bob) Very blue.
- (Joana) Okay, so I'm done with... - That's actually not that bad.
- (Bob) All you have to do is just rub it across the canvas.
- (Joana) I've made a cloud!
Why don't my clouds look as thiqq as Bobs?
- Thick with two q's, I haven't seen it like that, baby,
but okay.
- (Bob) Let's have a big mountain that lives...
- Why does it look exactly the same?
- I feel like she's not doing that bad, what the heck?
- (Joana) For this next part, I will show you me mixing the paints
as visual ASMR.
I don't know if that's a thing, but it is now.
♪ ("Bob Ross kazoo theme") ♪ - The kazoo!
Oh my Gosh.
- Oh yeah, got the kazoo in the back.
- (Joana) So, I finished the painting. - Oh my God!
- (Joana) Does it look like Bob Ross's?
- Yes! - (Joana) No, but...
- It does! - (Joana) I finished the painting.
Does it look like Bob Ross's? - That's not hers.
That is not hers. - (Joana) Does it look like Bob Ross's
- That mini microphone is so funny to me.
- (Joana) It looks okay.
- Okay, she's that type of girl that's like "I failed a test",
and got like a 91. (laughs)
- (Joana) I think I'm gonna end this video
with a compilation of me beating the devil
out of my paint brush.
♪ (tense kazoo music) ♪
- (laughs) Now that's why everyone watches Bob Ross.
- She's chaotic, I love it. (laughs)
- I love her creativity and energy. Unmatched, unparalleled.
- She's like this is what I like, and that's what I'm gonna post,
'cause it's what I want.
And the fact that she's also still so committed with school work
and making sure that is her priority is so, so, admirable.
(Joana breathes heavily)
- That's heavy breathing.
- Interesting. (laughs)
- (Joana) This week, I'm gonna show you
what one week in my life looks like.
- She does so much.
- (Joana) It's currently 6:30, and we have to go swimming.
- Why?
- (Joana) I'll take you guys along with me
and hopefully we have some fun.
- It feels like you're there with her.
- (laughs) I love her editing.
- Oh, is she a swimmer? I'm a swimmer.
- Oh, is she like a legit swimmer?
- Oh, she's on the swim team. Nice.
- (Joana) You're in my backpack, 'cause we're in the change room,
so most people are naked... - She just seems like so normal,
compared to like other vloggers.
- (Joana) It's time for lunch!
I go home for lunch, though, because I hate human interaction.
- I hate human, I mean same though.
- (laughs) John Cena, classic.
It's 'cause her name, Joana Ceddia is so much like John Cena.
- (Joana) We're gonna go to the gym. I'm munching on some watermeleon.
- She's so healthy and fit.
- (Joana) My mom is making cauliflower for dinner,
and the house smells like one big fart.
This is the first time I've been to the gym...
- (laughs) Ah, good ol' humor.
- Oh. - (Joana) Good morning Jake Paul-ers.
- Ah. - She also, like,
doesn't hesitate to mock other YouTubers,
which is so funny. - (Joana) Time to go to prison.
- To prison! (laughs)
- (Joana) We're currently done with the aquatics.
Overall, the meet was pretty good. We're gonna go home now.
It's almost five o'clock. - I love her mom.
Her and her mom look so similar.
- (Joana) We have arrived at the Ceddia compound.
- Ceddia, that's how you say her last name.
- (Joana) It's Wednesday, my dudes. (sings badly)
- I love it. She's just like dorky.
She is meme-heavy, and I like it.
- Her room is surprisingly neat. I did not expect that.
- (Joana) Good morning. Happy Thursday.
It's like really hitting me today, so I'm gonna keep this
really short and sweet.
- Ah yeah, I get that. It's almost the end of the week,
but you're not completely done, I hate that feeling.
- (Joana) This is my locker, tour is over.
- (laughs) Okay.
- (Joana) So it's around 10 o'clock right now.
- The fact that that microphone actually works, I can't get over it.
- (Joana) My calculations were correct.
I am, in fact, getting sick. - Oh no.
(Joana coughs)
- (Joana) Hi. - Girl, take some Robitussin!
Get off the camera!
- (Joana) So now we're gonna go have breakfast.
Good morning, good morning. - Her parents are adorable.
- (Joana) Good afternoon. I have been editing
for the past six hours, and I just realized
how awkward I am. I knew that the meme...
- Oh my God, how fun!
- She loves her Nerf guns, she loves them.
- (Joana) That, ladies and gentlemen is my entire week.
To be frank... - Alright, simple.
- (Joana) ...easiest weeks I've had so far.
- Just like a normal little week.
She has a very different vibe than like Emma Chamberlain,
or like the Dolan Twins,
or some other like teen vloggers out there.
- Everyone nowadays, I'm not gonna say copy,
'cause that's not the word I like, but take inspiration
from Emma Chamberlain, you know?
Like, there's a lot of similarities, but that's not hating,
it's [bleep] YouTube, nothing's original,
but I bet she gets that a lot,
and I bet that's annoying for her to get.
- She's very just like not a sit down,
let me be a perfect YouTuber, she's just like hey,
I kinda like to be funny, and meme-worthy and edit heavy,
and just like screw around, and I love it.
- I discovered her pretty early in her channel.
She only had, I don't know, like 100-something thousand subscribers?
But now she's like blowin' up. (grunts) It's crazy!
I just watched her explode and come into her own,
and I really appreciate it.
- (FBE) So all these videos were from one of the fastest rising
YouTube channels, that only started in 2017,
Joana Ceddia. - Mm-hmm.
Yes, I love her!
She really has made such success for herself,
considering her channel's straight new.
- I just like stumbled upon her when there was this big wave
of like teenage YouTubers, like the Emma Chamberlains of YouTube.
You can tell at the beginning, they were like really similar,
and then she just went in a completely different direction.
- (FBE) So, from what you saw today, what'd you think about her?
- She's hilarious.
Just like the awkwardness, and her not like changing
after she even realized that she's awkward,
is just funny. - I really like her.
I will probably be smashing that subscribe button.
- I think she's funny, but I feel like,
it's kind of unoriginal in certain aspects,
but I mean, I get why
she's getting the following that she does.
- If Twitter was a person, that's the type of YouTuber she is.
She's just like what's up, here's a meme,
I'm just doing whatever, no one cares.
- She's just so bizarre, and unapologetically her,
and I really like that, and that she's just not afraid
to be different than everyone else.
- We have all these YouTubers who go skydiving every day,
who go to Paris every other day, who do this, who do this, you know?
But like, then we also have YouTubers like her,
who just film her basic, daily life. And that's why there's an audience,
'cause a lot of people just live basic daily lives.
- (FBE) So her rise was fast. In August of 2018,
she only had around 100 subscribers, but by the following month,
she broke to 100,000 subscribers, apparently doing so in just a few days
By October of 2018, she was already at a million.
- Pardon my French, but holy [bleep]!
- Wow!
Shouts out to her, like, wow. Congratulations, that's crazy.
- A lot of people are small YouTubers for years, and try to pop off.
Not only was her content appealing, but it just was recommended to me.
- I did subscribe after each recommended,
so I guess the algorithm works, you guys.
That was some spot-on content for me.
- Good for her!
There's obviously something special about her,
to make people want to watch, but that kind of growth on YouTube,
I feel like we don't see any more.
- (FBE) So, many articles have mentioned
that she made a video called
"I DIY'd Emma Chamberlain's new clothing line,"
and she seemed to kinda spread from there.
- Okay, definitely, which is like same age demographic.
- (FBE) Some feel like Joana ended up getting
potentially lucky in the automatic YouTube algorithm,
so though that can happen, others point out
that many channels get recommended often,
but this doesn't always happen.
In fact that so many people decided to subscribe
when they did find her, and the fact that she's been
growing so fast ever since, shows that she kinda has
a certain factor that's led to her quick rise on YouTube.
- Yeah, absolutely.
'Cause I think this whole industry is, everyone starts off as lucky.
You were lucky to meet someone, you were lucky to randomly
put out a video, randomly be featured in something.
- Something can be recommended to me on YouTube, and of course
if it has someone's name, like Emma Chamberlain,
I might click on it and watch it,
but that don't mean I'm gonna subscribe.
- (FBE) So what do you think has been the biggest factor
for Joana, that's caused users to subscribe to her,
when they do find her?
- Her [inaudible], she's like real.
I feel like if I were to talk to her, I would laugh,
and I would enjoy her presence.
- She's really quirky, so she kinda stands out.
Her dedication kinda shows, and she's an individual.
- Maybe they just find her comedic presence alluring, you know?
And they're just like "Yo, that's a cool lady right there."
I'm gonna go check out that channel.
- People don't live these crazy lives, like the Paul brothers,
or like RiceGum, who lives in these mansions and stuff.
You know, they wanna watch someone who they can relate to.
- She paints half of the time. It's so unique to the platform,
and the fact that you can watch a video like that
and be entertained, is something so different.
- It's definitely her natural outgoing and loving personality,
which has gained her all the subscribers,
and made people stick around.
You can get a viral video even that has a ton of views,
and it still won't lead you to a bunch of subscribers
or the fan base that Joana has.
- (FBE) So Joana, as a creator, is sometimes talked about
as being part of a handful that are currently blowing up
that some people feel are somewhat of a throwback
to the earlier days of YouTube.
- Yeah, no, I can see that.
Like the old Jenna Marbles style.
- I miss that YouTube, 'cause that's when,
that's around the age I was like, you know, growing up,
and really watching YouTube.
It was, you know, reminds me, gives me a good ol' hit of nostalgia.
- (FBE) So Joana usually films alone, she still uses very low-fi equipment,
and despite success, wherein today's YouTube,
often people move to L.A. or New York
to up their production capabilities, or collab with others.
She doesn't really do that, and she currently
just still staying in Canada where she lives.
- Whoa, I didn't know she lived in Canada.
- (FBE) And she also just graduated high school,
and she's still going to University.
- Oh okay, good for her!
- Making videos and going to school, it's tasking, yes,
but not impossible.
And I think it's amazing
that Joana has made the decision to go to University.
- There are a lot of teen YouTubers that do follow her path,
where they stay in school and stay in their hometown and stuff,
but there are a lot now that are moving to L.A.
and making it big.
- (FBE) Joana, in the past, has said that she doesn't wanna
follow the usual YouTuber trends
in order to find success on the platform,
so do you think if she continues to find success
and has to keep making content, that her production will change,
and she might fall into the same trends and patterns
that other channels do?
- Mmm, I mean like, she very well could,
but that's kinda like not been her thing from the get-go.
- She might say that now, but maybe let's say in a couple months
her channel starts to fall off, and the views dip.
It comes to a point where it's like damn, do I stay true to myself
and make the content I want, or do I kinda have to keep going.
- Of course you wanna be good at what you do,
so it's very easily,
if you can change their production value, you might.
But also if she's having fun at what she's doing,
she might just be like no, I love this.
Why would I change, so hopefully she stays in that mindset
if she's determined to.
- I guess it's a process that some people go down.
You know, they start like that, they start all simple and bare bones,
and then as the time goes on, they think "oh, I need better equipment"
and better stuff, and that's not always the case.
As long as you have good ideas, and you portray them correctly,
you can do a whole lot.
- (FBE) So finally, as a teen yourself and at a similar stage
in your life as Joana, what would be your advice to her
as she embarks on her career, and heads off to college,
teenager to teenager?
- Hoo man, I don't know. I'm going off to college too.
- Hey John Cena!
I'm really glad that you decided to go to college,
because honestly, I think it's an important step in your life,
and a lot of YouTubers don't really choose to take that route.
Just stay humble.
Have fun!
- Whatever you do, if you change, if you don't,
people are gonna give you crap for it, so you might as well
have as much fun as you can, and just, I don't know,
follow the path you originally wanted to
or don't, it's up to you.
- Hey guys, what's up? It's Mikaela,
and today is actually my final episode of Teens React.
You've seen me on Kids, just finished out Teens,
and I'm excited to finally move on to Adults.
I love the staff, the cast, the fans,
you guys have given me such a big family and so much love,
and you guys have been such a big part of my life,
and I'm really excited to move on to Adults
and start this new chapter! Bye!
- What's up my dude? And thanks for watching
this episode of Teens React.
If you wanna check out more Joana Ceddia videos,
make sure to check 'em out,
links will also be down in the description.
Bye everyone!