Since I started implementing this Instagram strategy,
I've been able to engage well over 13,000 email list
subscribers, make over $360,000 in revenue.
But most impressive of all the customers that we get
through this strategy spend an average of $1,208
with us and we paid a grand total
of $0 to make it happen.
Want to know how we did it? Keep watching.
Hey Posse, what's up? It's Alex.
In this video, I'm going to show you exactly
how we use one super cool tool
to turn social subscribers into email leads, 100%
on autopilot.
Now, I do not have to tell you
that building your email list is the single most profitable
thing that you can do in your online business.
I mean, I talk about it all the time here on my YouTube
channel, which reminds me if you're not already part
of the Posse here on YouTube, make sure you hit subscribe
below for more marketing tutorials like this one.
And don't forget to hit that bell
to be notified when my next video goes live
because I share new marketing
and copywriting strategies every single week
to help you save a ton of time, generate more leads,
and execute more profitable launches, promotions,
and campaigns in your business
or in your clients' businesses.
And today's video is absolutely no exception.
Let me tell you, this one is so juicy
because not only is this strategy like so, so simple
and literally 100% automated once you set it up,
but any business of any size can use it
to build their email list fast
and free from right
inside an app you probably already use every single
day, Instagram.
And yes, it does work for Facebook too.
And no, you don't need to buy a bunch of expensive ads,
have a huge budget, a huge team or a huge audience,
or spend a ton of time responding to comments and DMs.
All you got to do is use your social media channels in the
way you already do by posting great content, along
with an awesome tool called Manychat.
Now you guys know that I do not talk about tools
unless they're ones that I use all the time in my business.
And Manychat has seriously become a staple in my social
media and email marketing strategies.
I literally use it every single day.
And you have seen it even if you don't know.
In fact, I have done a fan girl video on this tool before.
So when Manychat reached out to be a sponsor of this video,
I was like, yes, I love you guys.
And they were super cool
to give anyone from the Posse a full month to try it out
for free, which is so, so cool.
All you got to do is click the link in the description box
below and use my special code at checkout to sign up
and lock in that free month.
And you can get started literally right now.
So yes, not only are the list building strategies
that I'm sharing with you free,
but now you get free access
to the tool you need to make it happen.
So that's like extra free, if that's even a thing.
And if that sounds good to you, then keep watching
because I'm going to show you exactly
and I mean exactly how we use Manychat
to grow our email list organically using Instagram DMs.
But first, if you haven't heard of it,
you might be wondering, okay, what is Manychat?
Manychat is an AI enhanced chat bot tool that allows you
to automate audience interactions
and engagement in a conversational and personalized way,
and this is the best part, without you. And
before you're like, Ew, chat bots, they are so impersonal.
Hear me out. Because I definitely thought that at first too.
I was like, what? I don't want my audience messaging me
and then getting some canned reply.
My brand is all about connection
and relationship building and you know what?
Chatbots just, they're not for me. Well, here's the reframe
that was like a major light bulb moment for me
and it really changed the way I think about it.
By using chatbots, you are not replacing human interaction.
Anyone can still message me right now
and get a real answer from me
and my team as soon as we see it, right?
But what chatbots allow you
to do is give your customers exactly
what they want when they want it.
Whether it's free resources
or a link to sign up for your masterclass
or to buy a product that suits their needs perfectly,
it's exactly what they need right now
or literally anything else.
And rather than them having to DM you
and then wait for a response when you see it
or have to go digging for the link
that they want in your bio
or like your huge Linktree with all the links in your bio,
they just need to comment or DM you with one word
and they will get instant access to exactly what they want.
That is mind blowing. And the best part is you get to decide
what you want your chatbot to say, how they communicate,
how they sound, their brand voice,
which means you can make it a really fun brand experience
for your audience.
And this is pretty major
because chatbots that sound like robots are like, so 1999.
Marketing today is all about conversational
and personalized marketing.
That is a massive trend right now.
Your customers want to ask you specific questions
and get specific answers.
And guess what? They want it right now. Not later,
not in an hour, not tomorrow.
They want it now. They're looking for real-time engagement
with the brands they do business with.
But obviously, listen, I know you are a busy business owner
and you don't have hours every day to send out thousands
of typo riddled messages
because you're answering them on your, you know, small phone.
And listen, your audience doesn't expect you
to do that either.
In fact, and this is kind of crazy to me, most brands
and businesses never even respond to their DMs,
which is like, hello, your audience is asking you a question.
That is a hot lead and you are leaving it on read?
Anyway, I could go off on a round about that.
But with this strategy, you get
to craft the conversation based on
what you know your audience really needs
and what they actually care about
and then give them answers immediately.
I can't tell you how much our audience loves this
because they are actually getting an immediate response,
even if they're in like a different time zone, when
they ask for something.
And the best, best, best thing - I feel like I've said
that like eight times, but really this is the best thing.
We are all about automating
processes in our businesses, right?
We want to scale, we want to automate, we want to grow.
Well, you build out your chat flow once, then you set it
and forget it and watch as it generates leads
and sales for you on autopilot while you sleep,
while you're on vacation, whatever, right? At the Copy Posse,
we use this strategy exclusively for generating leads
and driving sales through Instagram DMs and comments.
But as I mentioned earlier, you can use it
for Facebook Messenger and SMS
and email marketing too, which is really, really cool.
In this video though, I'm solely going to focus on
how we use it with Instagram
because that's really where I use it the most.
All right, so now you know what Manychat is.
How do you actually use it? It's so, so simple.
Manychat operates by using keywords
that trigger the chatbot to then send an automated DM
or direct message.
And you can use it to promote absolutely
anything in your business.
Maybe that's inviting your audience to sign up for some sort
of free guide or resource
or join an upcoming online training
or masterclass that you're hosting
or even book a call in your calendar if you do one-on-one
work and you work with clients
or maybe buying a product
that you just raved about in your stories
or in your latest reel.
Really, truly anything.
And if you follow us on Instagram at Copy Posse,
then you've probably already met Benny,
the Posse Bot. Benny sends out quick DMs
and responses to those of you who are looking
for links and resources.
And let me tell you, everyone loves Benny.
Benny gets so much love in our DMs.
Now I use a sidekick like Benny to send out resources so
that everyone knows it's not actually me DMing them back
within like a millisecond.
And listen, most people already know this,
so you absolutely do not need to do this.
You can simply have them come from you, which honestly,
I would recommend if you're a solopreneur or a freelancer
or a creator who doesn't have a separate brand
behind their name like I do.
It really all depends on your audience and your brand voice.
And I've seen both ways work well. So don't overthink it.
Okay, so now I'm going to show you exactly
how we set this strategy up from scratch.
Then at the end of this video,
I'm actually going to share my screen
and take you behind the scenes inside my Manychat account
so you can see exactly what an automated flow looks like,
how it works, and really just how easy it is to set up.
And then I'll show you exactly
how this looks from your audience's perspective right there
in their DMs inside their Instagram app.
Okay, so here's how to get started.
Step number one, create your lead magnet.
So the first thing you'll need is something free, valuable,
and relevant that your audience would be happy
to exchange their email addresses for.
Of course, you already know this.
This is sort of important when it comes
to building your email list.
You need to have something to give them in
exchange for an email address.
And even though this is free,
your lead magnet should absolutely offer real value.
Maybe it provides a roadmap or solves a specific challenge
or delivers a specific result
or benefit, you know your audience wants.
For example, we created this free email marketing cheat
sheet as a lead magnet for our audience
because we know we have a lot of copywriters, marketers,
and business owners in our audience, AKA, people like you
who are interested in email marketing.
And this is also a topic
that we get like a ton of questions about,
so we knew this would be a really valuable
resource for our community.
Okay, so once you've got your lead magnet ready,
you can move on to step number two, which is
to promote your lead magnet.
Yep. All you got to do is post about it.
And this is something you're probably already doing if you
have a lead magnet.
Now, of course, you could also run paid ads if you want
to boost the number of people who are seeing your posts.
But honestly, what we do is just create an Instagram post.
We educate our audience on something related
to the lead magnet.
So you can see in this example here where we share a list
of things that all great emails have in common.
And of course it makes sense that people
who are interested in reading this post might also be
interested in my free email marketing cheat sheet, right?
So right there in the caption, we drop a call to action
to invite them to sign up for my lead magnet.
And that's pretty standard, right?
But here is where things get exciting.
Step number three, include a keyword CTA.
So whatever you do, do not say go click my link in bio
to get my free cheat sheet,
or whatever your lead magnet is. Link in bio is dead.
Instead, add a call to action where you ask people
to comment below with a keyword. And as an extra CTA,
you can also add this as a comment on your own post
and then pin it to the top just so you're using most of
that real estate, right?
So you can see here that we use the keyword as Ultimate.
And by the way, this strategy totally works for posts,
stories, reels and lives.
So basically anywhere
where you'd promote anything on Instagram.
So when a person comments or DMs
or applies to our story with the word Ultimate,
Manychat will then automatically put them into the flow
to sign up for this cheat sheet.
And the best part? There it is again.
This can happen directly in the DMs without your leading
to click away from the platform,
go find the link in your bio or anything else like that.
So think about that just for a second.
We're talking about lead generation directly
inside the Instagram app itself.
That is game changing and it's happening instantly.
They are getting what they want the second they want it.
They don't have to fumble around with a clunky landing page
and type their info into a teeny tiny form
on their mobile device.
They don't need to leave the Instagram app at all,
and they don't even need to check their email right away in
order to get what they signed up for
because you can actually deliver the lead magnet
to them via Instagram DMs too.
And you guys, it is dead simple.
I have said it before, but confusion is a conversion killer.
The more complicated you make it for people to go navigate
to your site and sign up for something,
the less likely they will be to take action.
And this is the reason why we have super high conversion
rates on Manychat, which I will show you in my
dashboard in just a second.
So I hate to say it,
but if you're still doing things the old way
and sending people to your link in bio, I guarantee you,
you are losing a ton of leads
and sales throughout this process.
All right, so you can see just how easy
and seamless it really is.
Let me show you how this works.
I'm going to take you behind the scenes
inside my Manychat account to show you
how we set up one of our flows.
Then I'll show you what this looks like from your audience's
perspective inside the Instagram app.
And if you want to follow along too,
just click the link in the subscription box below
and then sign up for your own Manychat account using my
special code to get your first month free.
And you can get started right now and we can do it together.
All right, so let's take a look inside my Manychat account.
Okay, so this is
what the Manychat dashboard looks like when you log in
and to go and find your flows and automations.
You click over here in the left sidebar to
where it says automation.
Now you can see that we have a whole bunch set up here
with different folders and everything.
So once you get to that point where you have a lot
of automations, the easiest way, at least for me is
to just go in and type in the keyword in the search function
and then that will pull up all of the flows where
that keyword is used.
So you can see we use this keyword in a few different places
like Instagram stories as well as Facebook
and Facebook Messenger.
But here's the one I want to show you today.
This is our Instagram to email marketing cheat sheet
and the keyword when people comment on our posts.
So I'm going to go ahead and open this up and we will dive in.
So you will see that immediately, this is the flow.
It looks pretty simple.
This sets the logic
and the conditions for when someone uses that keyword on any
of our posts in Instagram.
And here's the message they will get when they
comment that keyword.
So they comment Ultimate, they get a DM immediately
that says, Hey, so excited for you
to dive into my ultimate email marketing cheat sheet.
If you're ready to take your email marketing from meh
to masterful, you need this. Click the button below
and I will send it over.
Then there's a little button that says send it over.
So you know, your audience can again reconfirm
that they do in fact want it.
And what's so wild about these metrics is, look at this, a
thousand sent, 93% delivery,
100% open rate.
When was the last time you got a hundred percent
open rate on an email?
I'll tell you when. Never.
Unless it was an email, test email to yourself, right?
And then the CTR here is 84%. Again, this is massive.
So, so powerful.
So then it brings them through here to the automation,
and this is where you really set up all of the messages
and conditions that happen once they say send it over.
Okay, so we're going to click open automation. All right,
so this is our automation
for the email marketing cheat sheet.
Listen, I know it looks kind
of crazy when you look at it like this,
but once you get into Manychat, it is so easy
to set up these flows and all these different conditions,
and I will show you a few of these.
I promise it is really, really simple.
But before I dive in, I want to show you something.
You can see here that this one flow alone in our Manychat
account, you saw that we have a bunch, right?
With tons of different keywords and then you know, stories
and Facebook across multiple platforms.
This one flow alone has collected 3,300 email
addresses for us.
So if there's any, any doubt about the power of using this
for lead generation, literally like 3,300 leads,
and we got them directly in the Instagram app itself.
So the first thing that I want to show you here is,
let's just zoom in a little bit.
There are some conditions that we have set
for when someone says they want it,
because what's great about Manychat is it recognizes users.
So if they've already gotten access to it,
it's not going to resend it to them again
or make them re-opt in,
which is such personalized marketing.
I love that. So if they already have it,
they actually get this message that says, hey, first name,
it's Benny, the Posse Bot.
It looks like you want to grab a copy
of Alex's email marketing cheat sheet,
but according to my records, you already have it.
Here it is again for instant access.
I mean, how many times have you opted in for something
and then you lose it or you can't find it
and you just opt in again so you can get it?
Well, now you don't have to many chats like, hey, we,
we see you, we know you're here.
Let us just resend that over to you.
So I think that is like literally one
of the coolest features that it recognizes users and guides
and personalizes their experience.
So the next thing I want to show you is,
let's say they don't already have it, right?
They, they don't have it.
They've never signed up for this before.
They get a message that says, hey Benny,
the Posse Bot here.
I help Alex send out lightning fast responses
so you don't have to wait a single second
to get your goods, right?
Speaking to that, you know, immediate, hey,
I'm a bot, but you don't have to wait.
That's the benefit in this for you.
Are you ready to take your email marketing from
me to masterful?
Hell yeah, click the button to grab a copy
of Alex's email marketing cheat sheet.
And then they go ahead and click that button
and it takes them through the flow.
And I will show you right now what
that looks like from the user's perspective
inside the Instagram app.
So here's the first message they'll see once they tell Benny
to send it over.
First things first, let's properly introduce ourselves,
followed by a second message where we're asking them
to input their name.
And once they input their name, we then give them the chance
to fix their name in case they made a typo or a mistake.
I mean, we've all been there.
Nothing is worse than when a brand personalizes all
of its messaging to you
with the wrong spelling of your name.
Am I right? They can either fix their name
or the flow will automatically move them to the next step
and send them this message.
Last step, what email should I send the cheat sheet to?
And once they put in their email address,
Manychat will then do some automatic magic behind the scenes
to check to make sure that they entered an
actual email address.
So if it notices that they forgot, like the at symbol,
which we know is in every single email address,
or if they type something random,
then they'll get a message asking if they still want it
and they can go ahead and reenter their email.
Now, if the email address is entered correctly,
like in this case here, they'll get this message.
Got it. I am sending the cheat sheet
to email address in just a moment.
And once again, it gives them the chance
to fix their email address in case they made a typo.
So they have a lot of opportunities
to make sure they're inputting the right info.
Finally, we send them this last message,
which gives them direct access
to the lead magnet without having
to open up their email app at all.
Remember, they're right there in the Instagram app.
They want it. So we say you've unlocked the ultimate
email marketing cheat sheet.
I just emailed it over, but here it is for easy
and instant access.
Hope you love it.
And all of this can happen, start
to finish, literally in like less than a minute.
And that is the power of using chatbots.
My team and I freaking love using Manychat.
It has allowed us to cut down on
so much time consuming work, responding to messages
or delivering resources while getting more leads
and building our email list fast and free on autopilot.
I mean, nothing is better than that.
And if you want to do the same,
click the link in the description box below
to try out Manychat free for yourself.
And if you want to see another tutorial,
this is the fan girl one I did a while ago, where I show you
how to set up a flow from scratch along with all
of my best practices
and tips to keep in mind when using Manychat.
Then you definitely want to check out my next video.
It will play right after this one.
And I will see you next week with a brand new video.
Until then, I'm Alex. Ciao for now.
All right guys, if you enjoyed that video, make sure
to check out the next one for me right here,
and you can click right here to get a free gift.
Struggling to convert your social media followers into
actual leads?
Want to see how I doubled my email
subscribers from my social media
in the past six months? I've been using a tool
to help capture more leads
and convert those leads into paying customers.
And the best part? It is all done on autopilot.
In this tutorial, I'm going to show you exactly how I do it.
Keep watching.