♪♪
DAGEN: FROM CLICKS TO BRICKS,
OPENING ITS FIRST POP UP SHOP IN
LOS ANGELES TODAY.
DO YOU WATCH MORNINGS AT MARIA?
FOOD AND HOUSEHOLD STAPLES THAT
COST $3 EACH BEAUTY ID. BY
FORGOING A SO-CALLED BRAND TAX
ON ITS PRODUCTS ARE JOINING ME
NOW IS CEO AND COFOUNDER OF
BRAND MUST, TINA SHARKEY
APPEARED IN THE INTEREST HAD
STARTED.
I THINK YOU GUYS ARE BEYOND
BEING A STARTER AT THIS POINT.
AMERICAN CONSUMER AS WELL
ACQUAINTED.
WHY DO THE POP-UPS?
>> WE ARE ONLY NINE MONTHS OLD,
SO WOULD THAT MAKE US A TODDLER?
AND WE ARE DOING A POP UP WITH
PURPOSE HERE IN L.A. BECAUSE WE
REALLY WANT TO BE WITH HER
COMMUNITY.
WE WANT TO HANG OUT WITH THE
PEOPLE WE SERVE AND WE WANTED TO
LIVE PROGRAMMING.
WE WANTED TO FACEBOOK LIKE THREE
TIMES A DAY FOR THE NEXT TWO
WEEKS AND WE ARE ENGAGING OUR
COMMUNITY WITH THE BRAND AND
EXPERIENCE WE HOPE REFLECTS
THEIR VALUES IN THE THINGS THEY
WANT TO TALK ABOUT IN THE THING
THEY CAN TEACH EACH OTHER AND
LEARN.
EVERYONE HAS OUR STORY IN THEIR
POCKET.
WE ARE BRAINLESS.COM.
FORGOT TO HANG OUT, WE WANT TO
HANG OUT WITH PEOPLE WHO WANT TO
LEARN AND SHARE AND LIVE AND
LIVE TOGETHER.
DAGEN: HAVE YOU DONE RESEARCH
UNDERCUTS THEM OR BASE ON
POTENTIAL CONSUMERS THAT THEY
REALLY DO WANT THAT KIND OF
PERSONAL EX.
IT'S TRYING TO TO KNOW YOU?
HAVE YOU LOOKED INTO THAT AND DO
EXPECT TO DO MORE POP-UPS AND
OTHER BIG CITIES?
>> SO THE FIRST ONE IS THE
RESEARCH IS TO SAY THEY ARE NOT
OUR CUSTOMERS.
THERE ARE COMMUNITY.
AS A COMMUNITY WE LIKE TO HANG
OUT WITH THEM COULD 67% OF
AMERICANS WANT TO WORK WITH A
COMPANY THAT REFLECTS THEIR
VALUES AND THEY WANT TO THINK
ABOUT THE WAYS IN WHICH THEIR
LIFESTYLE AND THE WAY THEY SHOP
AND THE WAY THEY LIVE IN THE
COMPANIES THEY DO BUSINESS
REFLECT THE VALUES THEY HAVE
EVERY SINGLE DAY.
WHAT A SUPER FUN IS GETTING TO
BE BUSY GINZA VALET WHO CAME TO
HANG OUT WITH LAST NIGHT ARE THE
PEOPLE WE ARE DOING MYERS WITH.
EVEN HERE IN L.A., WE ARE TAKING
THIS POP UP AROUND THE COUNTRY
VIRTUALLY BECAUSE WE ARE
STREAMING AT FOR THE NEXT TWO
WEEKS WHEN THEY GO LIVE WITH THE
PROGRAMMING WE ARE DOING THERE.
DAGEN: DID YOU SAY THAT THE
GINZA VALET?
>> THEY MIGHT'VE BEEN HERE LAST
NIGHT.
DAGEN: I WILL SEND YOU THEIR
WAY.
IT'S A COMMUNITY FOR EVERYBODY
THAT IS NOT ISOLATED, BUT THAT
IS VERY INCLUSIVE OF ALL SORTS
OF PEOPLE.
HE SPOKE ON A PANEL AT A GLOBAL
CONFERENCE YESTERDAY ABOUT
TECHNOLOGY'S IMPACT ON THE
FUTURE OF FOOD PRODUCTION.
TELL US MORE ABOUT THAT.
>> BY GOSH, IT WAS FANTASTIC OR
WHAT IS HAPPENING AT MILKEN IN
TERMS OF DOCUMENT FUTURE, I WAS
ON A PANEL AT DR. OZ AND THE
OTHER PANELISTS WERE TALKING
ABOUT VERTICAL FARMING AND
PRESERVING VEGETABLES BY
BASICALLY SPRAY YOU
NON-VEGETABLE AND WATER TO
CREATE A LAYER OF PRESERVATION
AND TECHNOLOGY AROUND THEM.
WE TALKED ABOUT BUILDING VIRTUAL
COMMUNITIES, ENABLING CONSUMER
PRODUCTIONS OF COMPANIES ANOTHER
TALKS ABOUT ABSENT ENGAGEMENT
WITH THE TECHNOLOGY TRANSFORMING
THE FOOD-BASED TO HAVE MORE
NATURAL, MORE EXTENSIBLE, MORE
SUSTAINABLE AND MORE NATURE AT
RICHFIELD IS NOTHING SHORT OF
REMARKABLE.
DAGEN: DO YOU THINK AS BRAINLESS
THAT YOU HAVE A LEG UP ON THE
COMPETITION BECAUSE THEY BRING A
BEGIN.
I AM A VEGAN AND I RAISED THAT
ISSUE BECAUSE PEOPLE WANT MORE
INFORMATION ABOUT WHERE THEIR
FOOD IS COMING FROM AND THEY
DON'T WANT TO HAVE QUESTIONS
UNANSWERED IN TERMS OF WHAT IS
IN SAY A CAN OF SOUP.
>> RIGHT.
I WOULD SAY ONE OF THE THINGS
THAT IS AT THE CORE OF THE
EXPERIENCE IS TRUE TRUST AND
TRANSPARENCY.
WHEN YOU LOOK AT HER LABELING
SYSTEM, YOU DON'T HAVE TO SEE IF
THE OLIVE OIL WAS FROM ITALY.
IT'S RIGHT THERE ON THE FRONT WE
FIND THE MOST RELEVANT THINGS
FOREVER SINGLE PRODUCT AND
PRESENT THAT IS WHAT WE WOULD
CALL A USER INTERFACE FOR A
CONSUMER PACKAGED GOOD.
YOU CAN ALSO GO ONLINE AND SEE
MORE ABOUT THE PRODUCT AND THEN
SHARE RECIPES AND SHARE IDEAS OF
HOW TO DO THAT WITH YOUR
COMMUNITY.
THERE'S SO MANY ASPECTS FOR THE
TECHNOLOGY ENABLEMENT.
WHEN THE TRANSPARENCY, TO THE
AUTHENTICITY BUT THREE, CHRONIC
DIGNITY OF OTHER PEOPLE SHARING
IDEAS AND CAN COLLABORATE
VIRTUALLY ON VEGAN HACKS AND
OTHER THINGS.