This one's ready to dunk in the sprinkle pool.
I'm Amirah Kassem, and I'm the owner of Flour Shop
in New York City.
(upbeat music)
Basically the inside of my brain.
We have wall to wall rainbows,
25 feet of glitter counters,
and a lot, a lot of cakes.
We source all of our sprinkles
from completely different places.
I buy every single color and make my own mix.
I feel like I'm a part of everyone's special day.
You get to come and get something I created
and then go celebrate with it,
and that just feels so special.
Sprinkles and smiles are my two favorite things.
Those are two things that the world needs more of.
(upbeat music)
Loving these rainbows.
Magic.
(laughing)
Before I decided to open my own bakery,
I used to work in the fashion industry.
Everyday it was someone's birthday, or start a job,
or leave a job, some sort of celebration.
So I would come in and make a cake,
and everyone at the office would be like wow.
So I though maybe I should wake up and do this for a living.
Five years of doing custom, crazy cakes.
These little guys are secretly filled with candy.
It's turned into this shop in SoHo.
We're probably most famous for our rainbow explosion cake.
There's sprinkles on the outside, sprinkles on the inside.
Six layers of rainbow cake.
When you cut into it, all the sprinkles come out.
I grew up in Mexico, and pinatas are a huge deal there.
I mean it's not a party without a pinata.
So, since it's not a party without a cake,
I combined the two and now it's not a party
without a pinata cake.
Going outside of the box and trying new things
in the kitchen is really the best part.
Seeing something that you dreamt of in this
Willy Wonka world, where you just make it happen,
and then it became our best selling thing.
We take six different color layers.
We cut a circle through the first five of them.
Then we start stacking them, frosting, cake,
frosting, cake, frosting, cake.
And then we fill the center with our candy sprinkles.
Then we top it with our last layer.
And we frost the whole thing.
We cover it in sprinkles.
There you have it, our rainbow explosion cake.
Rachel, I can't wait for you to cut into this.
(cheering)
Amirah for President.
This is what the world needs.
We need more positive people.
You are amazing, Amirah.
Congratulations on your business.
I love when you plan one thing in your life,
and then something entirely different happens.
That's literally what happened.
It feels me with joy and I love to see a young woman
be so successful and so genuine.
(clapping)
Thank you.
I look up to you.
Now, you just had a birthday.
Yes, but my birthday's all month long.
Everyday is literally your birthday Amirah.
It's a birthday lifestyle.
Clearly.
But what I want to know is, did you make your own cake?
This month, I actually had about eight cakes,
for myself for my birthday.
We had Mexican themed last night, I had a cactus one
with like all the full explosions.
But did you make them all?
Or did you let somebody else make your cakes?
For the first time, I let someone make me a cake.
Yay (clapping)
Baby steps Amirah, baby steps.
Slowly, slowly.
I'm telling you, I don't eat sweets.
I'm hardly a unicorn, I'm a very dark girl.
I'm a classic New Yorker.
I live in black.
This made me so happy the first time I saw one of these.
I love that you're hugging it.
It's amazing.
You do, you want to hug it.
It's amazing.
Here we go.
Rachel, you know that my mom taught me how to bake.
I'm not a trained chef, so if I can bake.
Anybody can.
Are you guys ready?
(screaming and clapping)
It's so cool.
(clapping)
I love it, you really are the female Willy Wonka.
We love you Amirah.
Congratulations.
(clapping and cheering)