Hey guys.
It's Tim Schmoyer here.
And one of the things I didn't expect from watching Video Creators TV is how many questions
you guys would be asking.
And it's awesome.
And I love to explore ways that we can start addressing some of the issues and questions;
the things that you guys are bringing up.
We are going to do some Google+ hangouts on air.
So that will be a lot of fun.
But right now I want to experiment with doing a video question.
Wipe out Mike Conley here on YouTube submitted a video question.
I'll do my best to insert.
And I love to hear from you in the comments below give him your best feedback, your best
advice that you can give him for this question.
Here's Mike.
I'm so new at this.
I actually signed up for YouTube in 2010 and posted a couple of videos basically my audition
video to get on the show "Wipe up Canada".
And I did a secondary video basically just to show the producers that my kids, in fact,
did love the show, which they did.
And it was just a quick video we shot in the afternoon of them running made believe a wipe
up course that we had set up in our backyard.
But a funny thing happened.
It took about a year and a half.
But that video went to a million views on YouTube on December of 2011.
Since I started uploading the new videos, subscribers have built steadily which you
hear all the time, be consistent, upload videos.
I noticed that my initial viral video has slowed down dramatically.
It's like 14,000,000 views; so it had an enormous 2012.
As soon as we started uploading the new videos in August we saw a definite decline not only
in viewership but also in ad revenue.
It's started to decline there.
And as we saturated with the same keywords, the same type of content, I found that it
dropped even more.
It's a considerable drop-off.
And I'm wondering if it's possible that you can oversaturate keywords or oversaturate
similar content that will either scare out advertisers in AdSense or reduce some monetizable
views.
I'm not sure.
I'm so new at this that I, I'm just looking to you for some kind of advice.
Mike, I think that there're two things going on here.
One is that every viral video just kind of has its natural life span.
Not every video continues to perform and perform.
Especially as more and more videos are hitting millions of views on YouTube.
A couple years ago you stood out a little bit more.
But now there's a lot more content on the platform that has around the same number of
views that yours does.
Just by the nature of its age it kind of just tends to dissipate.
And number two, I think that what you're seeing happen here is YouTube is moving more and
more away from being centralized around videos and more to be centralized around channels.
They call the channelization of YouTube.
So what you is your steady growth of subscribers as you continue to make new content.
That is actually what you want to be shooting for; not trying to keep your previous viral
video continuing to be viral.
Ultimately, getting more subscribers is more valuable to you in your content and on the
long run as you build that channel.
So you continue to get more views to each video as you release them.
Now considering the drop off in revenue for that video, I don't think it has anything
to do with saturating the market with other keywords and things that you are tagging and
trying to target.
I think you should exactly be doing that, because it gives your channel more ways to
be found.
Remember think of your content now.
Not in terms of individual videos but in terms of your channel and building a channel overall.
That's way more valuable.
But I think that happens also this time of year is a lot of marketing people have used
up their budgets from last year.
Beginning of the New Year.
And so they kind of spent it all on Christmas and they're kind of waiting for a couple of
months until they kind of get a new fresh stuff of things that they are going to start
pushing through the door.
I think your monetization will continue to grow.
Your viral videos might be less attractive to people that are targeting specific audiences
right now because that's the viral video has kind of moved on.
Now you're just focusing on a channel approach and strategy instead of individual video strategy.
I hope that helps you a little bit, Mike.
The rest of you guys, please come up with you advice and suggestions for Mike Conley.
If you guys like this forum and some video Q&A here, comment below and let me know about
that, too.
If this is your first time hanging out, please subscribe.
I'd love to have you join us for more Q&As and YouTube tips and news and everything,
just whatever we can do to help you guys on Video Creators here on YouTube and also we're
here on the internet.
I'd love to help you guys with that, so subscribe and I'll catch you guys later for another
Video Creators TV video.
Bye.