I know that SMMAs are all the rage right now but if you don't know how to
land clients for your SMMA. then your status as an entrepreneur means
precisely [fart].
Hey there! I'm Megan. For plenty of proven tips for making more money as a client-
based business, be sure to hit subscribe and click on the bell to get notified
when I upload new content every Thursday. SMMA. Social media marketing agency.
This is one of the latest money-making crazes made very popular by people like
Tai Lopez and everybody else trying to look like Tai Lopez. Can it work? Of
course! But there's a lot more to it then people tend to let on. In fact, a lot of
the entrepreneurs that you see on social media are broke. But that's none of my
business. Step one of growing a successful social
media marketing agency is knowing how to land clients. Let's talk about how you
can do that with cold emailing. I've got five tips to share with you all of which
are important for making cold emailing work, so be sure to stick around until
the end of the video so that you don't miss any important details. Number one:
pick a niche. The leads that you are going to approach are hearing from
people just like you, offering the same services every single day, and I know
this for a fact because my leads have flat-out told me so on numerous
occasions. When you pick a niche, you effectively eliminate a good majority of
your competition because you are zeroing in on the specific kind of business that
you are going to focus, on and that area is going to become your specialty, your
expertise. For instance, fashion, fitness, nutrition,
tech. These are all examples of niches. If you're one of those people who are still
saying, "Oh no, I don't pick a niche because I don't want to limit myself,"
you're wrong. Number two: skip the free audits. I'm just
going to go out there and I'm going to say it. Free audits are a waste of time.
There, I said it. Your cold emails don't need them. I used
to spend hours upon hours creating these beautiful free audits for leads that I would
approach and guess how many of those leads I turned into clients? None. Now,
that being said, if you want to do a brief free audit once you've had at
least one touch point with the lead, that's another story. For instance, if
you've exchanged a couple of emails or if you've maybe gotten on a phone call
and the lead has expressed interest in paying for your services, it's okay to do
a short audit. But don't spend hours on it. You don't need to. In my experience,
you don't need to be doing them at all! Have you tried free audits? If you have,
drop me a comment and let me know what kind of results you got. Number three:
keep your budget tight. If you are just starting your SMMA business, then I'm
going to guess that you are working with a smaller amount of cash. And even if you
aren't, you don't need to be spending money where it's not necessary. One thing
I see a lot of new social media marketing agency owners spend money on, a
lot of money, is Facebook Ads. Facebook Ads are a really popular way to collect
leads and then nurture those leads to hopefully turn them into clients. The
problem here is that Facebook ads can work but they are a lot harder to
successfully execute then most people will say. Plus, you have to be willing to
play with and probably lose a good deal of money before you find one Facebook ad
that's a winner. It's not necessary and I can say this from personal experience. I
grew my business, my agency two five figures a month in revenue and not a
single one of my clients came as a result of Facebook Ads, and it wasn't for
a lack of trying, because I did and I spent a lot of money on it. Like free
audits, cold emailing success does not need Facebook ads. You want to test them
out later? Go ahead, but we're talking about landing clients for your SMMA
sooner rather than later. So we're going to eliminate anything that isn't 100%
vital for your success. Yhat means, bye-bye. Facebook Ads gotta go. Save your money
and connect with leads for free, organically which brings me to my next
tip. Number four: get on LinkedIn. My cold emails are so successful in converting
leads to clients because they technically start on LinkedIn. My
conversations start on LinkedIn. Your leads are buried in emails. They're
not buried in LinkedIn messages. This means that the likelihood of being seen
in their LinkedIn inbox is much higher than being seen in their email inbox.
That's why we start with LinkedIn. Plus, LinkedIn is a little more casual
but it still exists for this exact reason: to connect with people that you
think you might be interested in working with. It offers for a much more personal,
slightly less formal opportunity to start a conversation with someone that's
still about business. Connect with your lead
first on LinkedIn and then take the conversation to email. And that brings me
to my fifth and final tip. Let's talk about the cold email. This video is all
about landing SMMA clients with cold email and I am just now getting to it? UGH!
That was on purpose. Cold emailing is about so much more than the email itself.
And if that's all you focus on, it's not going to work. You have to put as much
effort and energy into the steps that come before the email as you do the
email itself. If you follow my first four tips -- pick a niche, skip the free audits,
do it on a budget, get on LinkedIn -- and then send the cold email, which
truthfully is more of a warm email, you are going to see your conversion rates
skyrocket. It's worth the extra investment of your time. The quality of
the cold emails you send is as important as the number of cold emails you send.
And remember, I always encourage you to make the cold email all about them. This
whole thing revolves around them -- what they get out of this relationship,
why they should talk to you, the benefits that they stand to enjoy if they take
you up on your services. And remember, I've always told you that it's easier to
close a client on the phone than it is over email, so end your cold email with a
call-to-action pushing to get the lead on a phone call because that's where
you're going to finish this. Overwhelmed? I get it. I've spent over ten years
refining my technique for consistently landing clients. It took a ton of
experimenting and trial and error and screwing up over and over and over again
before finally zeroing in on the process that works. It works consistently and it
works really well. What this has left me with is a very profitable business as
well as a reliable method for landing new business. I rely almost entirely on
cold emailing to get me new clients. You want to learn my process? Good news! You can.
I'm launching a private program on July 10th for a small group of professionals
who I will work with one on one to teach them my exact process step by step for
landing high paying clients using cold emailing. It's called The Cold Emailing
Formula and I have a couple of spots left. After that I am closing enrollment
because I really need to keep this group of people small. If you're interested in
learning more about The Cold Emailing Formula, use the link in the description
below. That will allow you to connect with me directly and we can see if The
Cold Emailing Formula is a good fit for you. Before you go please give this video
a thumbs up and hit subscribe. Tell YouTube that you like my content. And I
will see you in the next video. Thank you!