You share a lot of data with a lot of companies.
These collected data sets need to be stored securely to prevent any cases of stolen or
misused, deleted or altered data.
Many businesses today have migrated to the digital landscape rendering it especially
critical that the implement measures which protect their digital assets, after all companies
used to protect their physical assets.
So now it's time to learn to do the same with their digital ones.
In this video, we'll cover what data security is, what its solutions look like, and why
it's important.
What is data security?
Data security can be defined as the actions taken to protect digital information or datasets
from threats using a combination of the right people technologies, techniques and protocols.
These threats include unwanted data corruption, data modification, data deletion, data access
data transfer, data leaks, data breaches and data hacks.
The involved datasets could range from company operational details and employee information
to sales databases and important financial reports.
Properly executed data security measures would safeguard these datasets by limiting the number
and impact of threats.
What are data security solutions?
Here are the top five data encryption.
Data Encryption is an encoding technique that scrambles the original representation of a
files information known as plain text into an unintelligible format known as ciphertext.
Only authorized users can decode ciphertexts back into plain texts to access the original information.
This is done by entering an authorization key which is only shared amongst a group of people.
This limits the number and type of people who can access and read the data.
Data Masking.
Data Masking is a technique that involves obscuring or masking certain or all parts
of the data values while maintaining their data types.
This security measure is commonly used when you're making an online payment.
For example, the first 12 digits of your credit card number might be replaced with X's.
By applying the solution companies can allow employees to develop or work with real datasets
without exposing any of their values.
Data erasure.
Data erasure or data wiping is an advanced version of standard data deletion.
Utilizing a software solution to erase and completely overwrite any datasets, the tools
ensure that they're entirely unrecoverable.
This solution is primarily used when you want to sell, discard or terminate any equipment
or infrastructure service like office computer's hard drives, or cloud service.
This solution is also used when handling inactive or unused data such as removing a customer's
email address after they've unsubscribed from the mailing list.
data backing.
data backing can be carried out by creating duplicate versions of data in different locations,
drives or cloud platforms, as well as setting up backup servers just in case the main server fails.
Doing so boosts the data's ability to survive any types of failure that might occur on both
a software and hardware level as it allows recoverability data authentication data authentication
is a method used to identify exactly who each user is before granting them authorization
to access digital assets.
Unlike data encryption, it is not enough to simply have the encryption key.
Data authentication deals with verifying your identity and controlling your access based
on that identity.
In these scenarios, identities are usually associated with certain roles or clearance levels.
Common authentication techniques are usernames and passwords, pins, biometrics, two factor
authentication methods and access cards.
Why is data security important?
Data security is critical to any company dealing with numerous datasets such as customer data,
payment information, company details, and more.
After all, in this current age of advanced technology, embezzling datasets is truly a click away.
So let's take a look at the three most relevant reasons why data security implementation is
integral for your company to avoid data violations, prevent your company from reaching any kind
of law regulation or protocol.
As a company you're collecting, processing and using countless data sets.
Because of the sheer volume and sensitivity of this data, many countries have created
laws to ensure that businesses are taking the appropriate measures to keep this information
private and safe.
For example, regulations set in the BDSG and the GDPR enforced data privacy and ensure
that the collected data sets are stored securely and utilized correctly.
Any violations of these laws can result in hefty fines, legal consequences and even non
monetary damages to run the business with data analytics and business intelligence becoming
significantly important to businesses today in the way they make decisions and create
action plans.
Since it's crucial to protect the datasets that these solutions rely on, for example,
something as small as an accidental case of partial data deletion in a database could
heavily impact the accuracy of a sales forecast down the line.
cases such as data theft could also lead to vital information ending up in your competitors
hands resulting in serious repercussions like customer poaching, or losing your competitive
edge to maintain customers trust.
When customers submit their credit card details on an online shopping platform or upload your
pictures to a cloud.
They do it instinctively.
And this is all based on a relationship of trust that companies have cultivated between
themselves and their customers.
Ultimately, your customers, employees, distributors, partners and suppliers trust that your business
takes the appropriate data security measures when they share their personal data with you.
Failure to do so can shatter that trust, damaged brand reputation, hurt brand loyalty and destroyed
business relationships.
Well, that wraps it up.
If you're on the fence about whether to invest in data security solutions before we hope
this video has changed your mind.
In today's technological landscape.
Data security measures are no longer a luxury but an absolute necessity.