[MUSIC PLAYING]
JASON O'GRADY: Hello, and welcome
to Optimize, our free website testing and personalization
product.
I'm Jason, a technical writer here at Google.
Q DUONG: And I'm Q, product manager at Google.
JASON O'GRADY: And today, we're going to show you
something marketers are really excited about--
personalization.
In this video, we'll show you how
to create a personalization right in Optimize
to show the right content to the right visitors
at the right time.
So what is a personalization?
It's a set of changes to your website
that are only visible to visitors
that match specific targeting conditions that you set up.
And unlike experiments, personalizations
don't use variants, and they can run forever.
So Q, when would you use a personalization?
Q DUONG: Jason, there is typically two ways.
One is you might already have a segment of visitors,
or some people call them audiences,
in mind such as someone arriving from an ad campaign,
and you want to customize the experience
on your site for them.
The second is typically through A/B testing.
You might find a variation or variant
in which it outperforms the original version of your site.
And so while you wait for your web development team
to go ahead and update the site with the better
variant or variation, you can, within Optimize, actually
deploy that winning variant from your test
temporarily as a personalization until your web
team makes the updates.
So.
JASON O'GRADY: Awesome.
So thanks, Q. It sounds like a personalization's a great way
to tailor your site but only to a specific segment
of your visitors.
So to create a personalization in Optimize,
there's only two steps.
First, make the desired changes to your website and second,
decide which of your website visitors should see it.
So Q, do you want to show us how it's done?
Q DUONG: Yeah, Jason, happy to.
So today, we've actually got two examples for you.
The first is we have a leader from an A/B test,
and we're going to go ahead and show you
how to deploy that very simply as a personalization.
And then the second is we're going
to create one from scratch-- a personalization
from the Optimize homepage itself.
So let's dive in the first one where
we have a ongoing experiment that
has recently found a leader.
So here you see that we've got an A/B experiment.
And it's clearly showing that the variant, in this case,
is outperforming the original.
And so that implies that while we wait for our web team
to go ahead and update the website permanently,
we can click this here next to the leading variant
and choose End and deploy.
What'll happen is it'll open up a personalization template
with all the necessary information filled in.
And all you have to do is click Start,
and it's live until your web team can perform those updates.
So that's simple.
And now let's jump into the second example that I had,
which is we're going to create one from scratch.
So here, we have our demo website.
And what's happening is my colleagues
have been running a ad campaign for lotus bouquets.
And so what I'd like to do to help increase and drive
conversions is when anyone clicks on those ads
and lands on our home page, I'd like
to make sure that they see a lotus bouquet instead
of this one here.
So let's go ahead and jump into Optimize to do that.
As always, we'll start by creating experience.
We'll say, Supporting Lotus Campaign.
It's already pulled in the home page, as you can see there.
And then because it's a personalization,
we'll go ahead and select that template.
Click Create.
Great.
Now, it's asking me to go ahead and make those site changes,
so let's go ahead and do that.
All right, so let's go ahead and swap that image.
So I'm just going to select it here,
and I've already got the URL for my alternate image,
so I'm going to just paste it in.
We need to slide it over just a little bit,
so let's start with 100 pixels to the right, maybe 120 pixels.
There we go.
That looks a little bit more centered.
OK, great.
So now that I've done that, I'm going
to click Save, click Done.
OK, so I've gone ahead and made the changes
so that the hero image on my home page is a lotus bouquet.
Now, who gets to see it?
Well, I want, as we mentioned, just those folks coming
from that ad campaign.
So we go to Audience targeting.
And instead of All visitors to the page,
as mentioned on the left, I'm going to customize that,
and I'm going to choose from Google Ads.
As long as I have access to read that campaign,
I can go ahead and select it here.
So I'm going to choose Campaign, the account.
And then it'll pull up all the campaigns.
And I can see, actually, right there is the Lotus Campaign.
So I'll click Add.
And so now, the personalization, as mentioned,
targets just those individuals who clicked on that ad.
Down here, I would want to next, run diagnostics, make
sure everything works out OK.
And then also, go up here, and I can
click Preview to make sure that it visually looks appropriate
and how I want it to.
And with that, I would just click Start to deploy it live,
and you're on your way.
Back to you, Jason.
JASON O'GRADY: Awesome, Q, thanks.
So that's how easy it is to create
a personalization in Optimize.
Try Optimize today, and learn more
at the Optimize Resource Hub.