- Santa Claus?! What are you doing up in here?
- Oh, it's a girl! What?! - (laughs) Oh, no!
- Why is this way better than all of our commercials?
♪ (dramatic chord) ♪
- (man yelling in Japanese) - He's yelling.
- What's up with the "negative" shirt? - (laughs) I was looking at that too.
- Okay! - That's me and my friends
on a Friday night. - ♪ Doo, doo, doo, doo ♪
♪ Doo, doo, doo, doo ♪ - It's catchy.
- It's like some sort of noodle or something.
oh, it looks like rice in there. - (laughs)
- I like instant food, but this is a little weird.
- Oh, wow. The cowboy here, okay.
- Ooh. - Oh.
That looks like Burt Reynolds. - (chuckles) Why is this way better
than all of our commercials? - That must be
some really good noodles. - I felt like everything
that was happening was unrelated to each other.
- (FBE) So, on a scale from one to five,
how likely would you be to purchase that product?
- Probably a two. - I rate that a two
just because it kind of was all over the place and confusing.
- I agree with Steph. Two. - I guess one.
- I'll give it a five. - Yeah!
- I'll buy that stew. - I was a little bit confused by it,
so I don't really know if I'd be exactly rushing
to the store. Like a two? - Give it a five.
- I'm in. Yes. - Five.
- Five. - Three.
- I would buy it to try it, but I wouldn't really--
I don't have to buy it, so a three.
- Like a four. That was pretty good.
I don't eat ramen, but, you know, that could convince me right there.
- (man speaks Japanese) - Oh, this is cute!
With a little snowman. - Aww. Frosty.
- (snowman) Taku-chan. - (man) Yuki.
- I am lost. This better be another
food/s'mores commercial. - (laughs)
- (snowman) Taku-chan! - Try not to cry!
- (snowman) Taku-- ah!
- Nooo. - Nooo.
- This is absolutely horrific. And whatever they're selling,
I don't want anything to do with it. - Ahhh! (laughs)
- These are making no sense. - What's he trying to--
what are they selling here? - Is this a commercial for drum sets?
- (voice-over speaking Japanese) - (laughs) What's going on?
- (voice-over) Hinokiya Group. - What are they selling?!
What is this? - So, if it's a snowman commercial,
I would not buy that snowman,
'cause it broke right on the commercial.
- I will give it points for throwing me off guard
with the sudden shift in tone and mood.
- (FBE) So, on a scale from one to five, how likely would you be
to buy this based on the ad? - One. I think generally it has to be
"This is what we're selling. This is why you need it."
That's the way to go. - I'd probably give that a one.
- I'll give it a two. - A one.
- Maybe a three, 'cause I think they did
a good job, but it was also just so confusing!
- I'll give it a zero. That must've been hard
to make that snowman move. So, A+ for that.
- I give it a one. - A one.
- Yeah. - Solid one.
- What is that? A zero? - I'll give it a two.
- One, because I don't know what I'm buying.
- I'll give it a five. Screw it.
- (chuckles) - One. (chuckles)
- Again, I'm gonna be with Steph on this one.
I'm not copying off of you, but I don't know what we were
buying there. - (both laugh)
- (voice-over speaking Japanese) - "Muscle Hustle." Oh.
Is this like a workout thing? - Instant abs?
- You look like that.
- (people yelling in Japanese) - Is this a strength backpack?
- I don't think it's a back brace. Add weight maybe?
- He's stronger now. - I like this commercial the most.
They've explained what it is. - Okay.
Yeah, that's better. - I feel like it's some suit
that helps distribute weight that you're carrying
down to your legs or something. - (people yelling in Japanese)
- Fighting Godzilla for some reason? (laughs)
- (man speaking Japanese) - What the?
- That kind of got dark. - Oh, that's actually the product.
- (man) Muscle suit!!
- Muscle suit. - Yeah, it's an exoskeleton
of some kind. - Got it.
- I actually need one of those. I'm a gamer, so I'm slouching here
this whole video. - I'll give it a four.
I feel like that was actually maybe very useful.
- I don't care how good your commercial is,
I hate buying your scoliosis machine, so that's a one.
(ding) - Yeah, that's a one.
- Yeah, I'll give it a three. - I would try it.
I would not buy it. That's one star.
- A three for me, dawg.
- Definitely a five. Best commercial I've ever seen.
- I think I'm gonna give it a three. - Yeah.
- Five out of five. I'm there. - Five out of five.
- Three. It's a thing where I'm like, good commercial,
I wouldn't buy it, though. - I'll give it a four.
- I don't have back problems, but I understood that commercial
pretty well, so I will give it a four. - I would not buy that product,
'cause it looks weird. So, I'm gonna give it a two.
- (voice-over speaking Japanese) - Oh, pretty! Christmas lights.
This looks cool. - Oh, he's got a stalker!
They got a stalker! - Is it gonna be a phone?
Is it gonna be a camera? - (man speaks Japanese)
- Santa Claus? What are you doing up in here?
- Oh, he's dating Santa? - I was gonna say,
he's having an affair with Santa. - What is going on here? (laughs)
- Oh, it's a girl! What?! - Ahhhh!
Oh, no. - (woman speaking Japanese)
- (voice-over) Merry Christmas. - And there's a dog in a hat.
- The dog was a nice touch. - So, after watching a lady
rip her man suit off, I wanna buy a phone
that comes with 50 gigabytes.
How do I decide if I wanna buy something
if nothing was presented to me? - (FBE) On a scale from one to five,
how likely would you use this service?
- Again, probably a one. - Maybe a two.
- I'm gonna give it a three. - I'm gonna give it a one.
- I'ma give it a one. - Two, I guess.
- I'd give this one a three. This one actually held my attention.
- I think I'm gonna have to go with another one.
- I'll give it a two. - I like that dog.
Yeah, like a two. - Yeah, I'll give it a two.
We were on the right track, I guess. - Okay. Yeah.
- Five again. (sighs) It was perfect.
- Probably four, because if Santa Claus did it to me,
I'd probably go and buy the cellphone service too.
- Oh, I love Square Enix! - Here we go. Oh!
What is-- oh! Giant gerbil!
- Is that a marshmallow? What is that thing?
- (voice-over speaking Japanese) - (kids singing happy birthday)
- Ah! Evil candles. Dang. Okay.
- Is this for a game? - (gasps) Those are so cute!
- There's so much happening. I'm just so confused.
This looks really fun, though. - (man yelling in Japanese)
- Oh, no! Oh! - (laughs) Oh, no!
♪ (triumphant music) ♪ - (voice-over speaking Japanese)
- Wait. It looks like a game, like the app store.
- I'm assuming it's some kind of game that I'm not entirely sure
I want to play. - It's weird, 'cause that seemed
like the most normal one to me. - It did, yeah!
That seemed kind of like what I would've expected
coming into this video. - I'd be curious to see
what the game's about, you know. I feel like it's like a Candy Crush.
Three. - It was interesting,
and it caught my attention. I like where that monster
was trying to eat the kid, so I'll give it a three as well.
- Five. - Two. I didn't see any gameplay.
- Again, one. It was very weird. - People seemed pretty happy.
I'll give it a three. - Yeah, I was gonna say that.
Like, a four. I would play that game.
It looks cute. - Maybe a two?
- Five out of five. - Yeah, five. Mm-hmm.
- Clear as day. - Give it a one.
- I would give it a four. - Five. I would play that game.
- I'd try it out, so I guess it's a five.
- ♪ (woman singing in Japanese) ♪ - A chili pepper.
- ♪ (women singing in Japanese) ♪ - Is this a shampoo ad maybe?
- Hot sauce? - Where y'all going?
- Us! That's us! (laughs) That's us!
- That's terrible CGI.
- Oh, they're delivering peppers to all the good boys and girls.
- I've given you the chili-- oh! - (women) Oh!
- ♪ (women singing in Japanese) ♪
- (voice-over) S.T. - Was that a cup?
What is that? - I like the design.
- Yeah. - It's shaped like a pepper.
- Yeah. - That's cute!
- I'll give it a two. It made more sense than the others.
- I would give it another four. I feel like I wanna save the five
for something that's just really over the edge
I haven't seen it yet. - Three maybe.
- Yeah, I'd give it a three. - A four.
So, regardless of how good the commercial is,
I would not purchase the product. - Four.
- I'll give it a two, because it was kind of funny
in the beginning. - A two.
- I'm gonna go to a one. - It's gonna have to be a one.
- The commercial explained nothing, so I have to buy it
to understand what it is, so five again. (chuckles)
- Okay, I would default to five in that situation.
- Ah, dude. Teamwork makes the dream work.
- I'll give it a four. I like my spicy stuff.
- I wanna give it a five just so I can find out
what it-- I'm intrigued. - (man speaking Japanese)
- (gasps) Food. Food!
- We love the chicken! - ♪ (men singing in Japanese) ♪
- Interesting. - ♪ (men singing in Japanese) ♪
- (laughs) I wanna know what that audition process was like.
- (people exclaiming) - ♪ (men singing in Japanese) ♪
- What?! What is going on? - (FBE) On a scale from one to five,
how likely would you be to purchase this product?
- Two. - Well, it was food,
so I'm automatically gonna give it a four.
- Maybe a two. - Five stars.
- Five stars. - Five.
- Yeah. I like all the wrestlers. - I heard the food
in Japanese convenience stores are amazing, so maybe I'll buy it.
Maybe I'll bump it to a two. - I'll bump it to a two.
- Four. Could be clearer. - I'll give it a five.
- We're giving that a two. I don't think I'd really
buy this, yeah. It's a little too angry for me.
- A four, because I loved their energy.
They were super hyped up. - I'd give it a four,
even close to a five, because I could use it
to get some built up. So, if they're doing it,
I'm gonna try it. - Right?
- Oh, Attack on Titan! - I was just watching this.
And Snickers? Oh my gosh. This might be a five.
- Oh, I'm in! Yes! - Okay, here we go.
- (chuckles) Mom?! Mom, I'm sorry!
- (woman speaking Japanese) - These are like avatars
and stuff, right? - It's anime.
- Oh, anime. - Yeah.
- Oh my god. Snickers is wildin' out, man.
- Yeah. - (Eren yelling)
- (laughs) - (voice-over speaking Japanese)
- There we go! (clapping) - See, you're not you
when you're hungry. - (voice-over) Snickers!
- (Titan moaning)
- This looks like a fan edit. This looks like somebody on YouTube
made a fan edit... - It looks some just YouTube garbage.
- ...and it's like a weird kind of-- - I kind of like it, though.
- I feel like a lot of American commercials
try to pull on your heart strings and be a little cute or sad sometimes,
and these were just crazy, wacky, fun. - Yeah.
- And faster too. They were really quick.
Yeah. - They're taking themselves
way too seriously over here. I don't have time for that.
- (FBE) So, on a scale from one to five,
how likely would you be to purchase that product?
- You know what? I'd give it a five.
It's Snickers. I mean, come on. - I'm gonna rate that one a five.
- A four just because I don't like Snickers.
But everything else was pretty good.
- (both chuckle) - Four.
- I'll give it a three. - Five.
- One out of five for me, but Snickers itself
is a three out of five for me. - I actually think that was
a pretty cool ad. We'll give it a five. Why not?
- Like a five. Yeah. That one was good.
- That gets a five from me. - That gets a five
maybe because we're already so familiar with Snickers.
I'm familiar with Attack on Titan as well, and so I'm like,
ooh, great crossover! - Oh my gosh. That was perfect for me.
Five all the way. (ding)
- (FBE) Japanese commercials have been popular on YouTube
for many years. And even the most recent compilations
continue to get millions of views. So, as a creator yourself,
what do you think it is about these commercials
that's made them so popular on YouTube for such a long time?
- Yeah, you know what? I think because they're very quick
and very-- you know, there's a lot going on.
So, when there's a lot going on, and it's like, "Oh, whoa, whoa!
This is happening. That's happening.
That's happening," and then by the time it's over,
you're like, "Wait, what just happened?
I gotta watch it again." - They don't make any sense.
It's like dangling keys in front of a baby.
I think they're sort of nonsensical, where you're so confused
that it almost makes it more intriguing.
- I think people like to get little glimpses into other cultures
that are totally unfamiliar to them, and commercials are an easy,
quick way to do that, get that consumption.
- It kind of embodies pop culture and media in the sense
that it's just fast, it's fun. There's bright colors,
lots of stuff in your eyeballs, fun music.
It just totally gets you psyched and wanting to be a consumer.
- Thank you for watching this episode of YouTubers React.
Subscribe to all the creators featured in this episode.
- Links are in the description below.
- (both) All right. Thanks again. Sayonara!
- Hey, guys. I'm Jesse, associate producer here at FBE.
Thanks to all the creators who came in to shoot this episode today.
Make sure to support them by subscribing to their channel.
Links are in the description below. Bye, guys!