Today in this video sponsor by Squarespace.
I'll be critiquing your work, reviewing it.
The top Reddit posts on here is where you will find the best work
and thereby you guys as well.
So let's go ahead and review them.
Top of the week.
The first one with 91 upvotes, logo design for Sofrican.
A South African surfing lifestyle brand.
Okay, I can see why this is the top most upvoted of the week.
First of all, I love the way that you've presented this.
I'm not too sure why it's on a business card, but the mockup looks good
all in all. The actual logo itself, having these shapes
within the surfboard, but also having those wavy shapes.
It makes it abstract, but you understand what it is.
It's like the perfect medium between a really logical yet abstract design.
Let's see how you built this.
So you got the S.
So for Sofrican, you got the water wave and the surfing board.
Again dude, every week when I come onto this Reddit, it gets better and better.
The top ones get better and better every week.
More so than the logo.
I love the way that you presented this already.
You're selling it to me.
You're selling it to everyone on the channel.
Showing the logic behind the design actually really does
help with selling the work to a client through the presentation.
I've talked about it loads.
Go and check out a video that I made.
You'll see it.
Again, it works all the way through.
You got the skateboard there.
I just like the way that it flows.
There's nothing much to really critique about this.
I like the colour scheme, it makes a lot of sense.
And the way that you presented this is really good.
I would have liked to see it on an actual surfboard.
That would be the main thing you see in the actual design of it.
Also some patterns and some other illustrations.
I think it's really important to have that.
Surfboards are like skate decks as well.
They have a lot of illustrativeness.
They use a lot of illustrations.
It'd be cool to see some examples and really nice mockups of these.
You sir are getting an award of 500 gold coins.
Well done.
The next one is Slash.
Now, if you're from the UK, this would not be a product.
It means something completely different.
So this is got 73 upvotes and the actual logo, and they never do really.
Let me point this out.
The logos of the drink companies never really get my attention.
It's more of the packaging around it, and it's designed to be like that.
So this is like some sort of grape soda.
So the primary logo.
Okay, so the logo is, there isn't something really like crazy in there.
I would just get rid of those.
Actually no, I wouldn't, because it's a drinks company, right?
You've got those highlights in there.
In fact, I was going to say to get rid of those highlights,
these little lines.
What I would do is I would like to accentuate them even more.
I'd make them ever so slightly thicker all the way around.
Accentuating those lines would make it easier for people to
see at smaller scales, especially when it's packaged as well.
Okay, so that drink, it looks okay.
The mock-up really does help with the brand in general.
You sort of like hidden the logo away within the mock-up.
It's not very the best logo I've seen in the world, but it does the job.
And I think I'm slightly biased because it's slash, isn't it?
I'm going for a Slash sort of thing.
It doesn't make sense to me, but this is the most upvoted of
the week or the second most upvoted.
So you guys must love the mock-ups and the way that
it works all the way through.
What I can tell you've done well is aside from choosing
great markups, the illustrations around them and
the colour schemes work.
It's very easy to tell what flavour of drink it would be.
Taste of goodness is kind of boring.
It's just in the middle, but as the packaging goes, it looks pretty good.
It would stack on the shelves pretty easily.
It would fit quite nicely.
This is a bit boring as well.
You just got the drink can there, when it's packaging and
when we're marketing this, you've got to go all out.
It's a beverage, they're the fastest moving product on a shelf and
it's really important.
It's all about the marketing with these beverage companies.
The more they can get on the shelves, the more they can sell.
So what you're trying to do is really compete with every other drinks company.
I'm drinking the Monster juice here.
You see all the illustrations behind this.
The amount of illustration that's in this is actually,
It's disgusting.
And it's like that for a reason because it's trying to catch your eye.
Now, for instance, the one that you've gone for here kind of looks childish.
It kind of looks, that's perfectly fine.
It kind of looks innocent because of the logo type.
What I would say is in the background of this marketing ad,
You could have done so much more. For over here
You could have added splashes of orange.
In fact, I did a video a few months ago, maybe a year ago,
where I actually did like a poster for a beverage.
It was like an orange juice and I used assets around it in a
splashes of orange, make it look refreshing.
Obviously, the mock-up was good, but it looks half-finished.
It looks like you've just got the title and that's it.
But you've got all this negative space around here.
I personally wouldn't do that. If I was to redesign this.
I would just choose a nicer font or a typeface that would
work all the way around.
I would pair them better.
I wouldn't have a serif typeface going on up here.
That to me doesn't make much sense and as a designer
I can see where you're going with this.
I think you could make this ten times better if you put more
work into it, made it less minimal and more functional
towards a normal beverage company.
More like Monster.
More like one of those guys drinking like Mountain Dew and
stuff like that.
The next one is a medical logo and brand identity design.
So this is a whole brand identity for a pharmaceutical company.
With that comes a lot of critique because it's very
important to get the right balance.
It's a designer's dream to have packaging like that and pills
to be exactly the same.
I love the way that you presented this.
If this was presented to a client, I suppose they would really like it.
The P kind of looks a bit odd and a bit phallic.
Yeah, it's...
Moving on.
The typography looks good.
The logo type is nice.
The packaging is very minimal.
Good.
Not too sure whether you could have that as packaging.
See the back of it would have all the stuff in there.
One thing that's caught my eye, which is a huge problem.
Which just random writing right there.
Why is it there?
Get rid of it.
If it needs to be there, then it should go.
You should change the layout.
That's just random writing.
It looks like a printing failure.
The colour scheme works as well.
It reminds me of dentistry.
But that's just probably because companies use this
colour or dentists use this colour more often, and
I'm associating it with dentists.
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This next one has 46 of those and it is an animated intro for an online course.
They wanted a space theme, a cartoon type of character doing
science stuff and something related with study material.
Hence a pen, as shown in the video.
Wow.
That is, why is this not the most upvoted?
I'm not a motion designer and I don't animate stuff often, but
I can't really see anything in here.
You've got the space theme in there, the science stuff, and
you've got the pen.
And I think it just works super well.
I like the way that the rocket shoots up as into a pen.
It is quite short, if you want my honest opinion.
If this was me and you were going to all this extent,
I would maybe give it a few more seconds.
To my eye, a few more seconds works best.
Adobe do these amazing intros on their live streams.
When we do Adobe Live, they do these crazy intros, animated and everything.
They look great.
They're a few seconds long and I would just go for somewhere
around that timing.
But they're slightly longer. With this one
It seems like you have to rewatch it to really understand
what's going on.
Maybe slow it down slightly.
But obviously, take my advice with a pinch of salt here.
I'm not a motion designer.
Looks really nice, although I'm not a motion designer, so I may
be missing intricate details.
Did they say that they wanted it to be 10 seconds?
I'm asking because it kind of goes fast.
There we go.
And I didn't feel like they can work being appreciated at such speeds.
Actually, yes, the original animation was 23 seconds, but
specifically said to make it 10 seconds long.
I don't know.
It's probably going to be more work.
But if it needs to be 10 seconds long, then I would cut
some stuff out or just get the main element in there.
So I don't know what to really suggest to you here.
Dude, you've got to compromise on some levels.
I really like the way that it goes in.
It just feels very fast.
This part here seems the fastest.
You've got like three animations going on, this one.
Then when it shoots up, then you've got this animation.
So I would probably just do one stroke and then into the logo
reveal to see where you go from there.
So you have more time on this one here.
That's what I would personally do.
If you're new to the channel, I'm Will Paterson.
I'm a graphic designer.
I own an agency in the north of England where I teach
everything to do with logo design and brand identity.
We post videos to this channel every week, twice a week.
And the design of these videos is to make you a better designer.
Whether that's through critiquing, giving you
tutorials, chatting with other people, that's what we do.
If you'd like to see me redesign some logos, go ahead
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