hi and welcome back to another amazon selling video if you're new to my channel my name is
nikki kirk and i am sitting inside of my garden shed because it's hot and it's windy today here
in oklahoma and i thought this would be a great idea but it's real hot anyways i've
been selling on amazon doing retail arbitrage for the last five years and this little garden shed is
actually going to be a makeshift like box storage area just until we get the big warehouse built
that will be my like new amazon warehouse area but today this video is going to cover amazon sales
ranks what they are and the highest comfortable rank so if you are a new seller or just needing a
little help because you're confused why your buys aren't really working out hopefully this video
will help you out in this video we're going to go over my guidelines for highest comfortable ranks
now this is a free download that you can grab it's a actually a 10 page guide which has a ton of
information in it it has fba shipment checklists it has a full year of retail arbitrage calendar
as well as the guidelines for amazon.com and amazon.ca just in case you want to sell in canada
or you do sell in canada those guidelines are way different they have their own ranks so all of that
like i said is on my website for free when you sign up for my email list so you just head over
to yoursellingguy.com giveaway or i've linked it below you could just click right there and sign
up and it's emailed over again free 10-page guide straight to your inbox right when you sign up okay
so ranks not understanding amazon sales ranks is the number one newbie mistake everyone i'm pretty
sure every amazon seller has made this mistake i still sometimes make this mistake where i'll
get so blinded by the profit that i completely forget to notice that there's no sales rank
so in your amazon app when you're scanning to find stuff to buy the sales rank is telling you a lot
of information number one it's telling you how well this item sells if the item has a low rank
so number one in any category is the best selling rank then you can be pretty comfortable that that
item is gonna sell right but if the item goes up to three hundred thousand five hundred thousand
a million is that a good rank is it gonna sell what if it doesn't have a rank at all no sales
rank usually means that the item is either brand new or that it's just not selling so personally i
don't buy anything if it doesn't have a sales rank now sales ranks are fluid so they change
throughout the day throughout the month and throughout the year so actually your item when
you scanned it this morning it could be one sales rank and by the afternoon it could be a completely
different sales rank so if an item has a really high sales rate you can be pretty certain that
it's probably not selling at all or very well but it all depends on the category that it's
in if you had an item ranked a million in home that's not a great sales rank and it probably
isn't going to sell but if you had it ranked a million in books well that actually is a good
sales rank for books so it's all just very so on the free guide download which i'll show you here
it has each category and what i say is the highest comfortable rank for a new seller now obviously
you're running your own amazon business and you should do whatever you want to do recently i
have started testing out higher ranking products but like i said i'm in my fifth year of selling
so it's really just like how much money you have to put into it because what's going to happen if
you buy something that's really high sales rank and then it doesn't
sell and now you've got your money your capital tied up in that one item just sitting there
so that's why everything in perspective every seller is different everyone does different things
and they're willing to test or tie up money just as what your business and what your model is so if
you are brand new starting out i highly recommend sticking to these guidelines to help you minimize
your bad buys if you're buying something that's within these sales rings for these categories
you can be pretty certain pretty comfortable that it will sell and sell pretty quickly right like
you can buy anything and it might sell one a year but you want to be flipping your money right you
want to be making more money with your inventory go buy more stuff and just make the model grow
so that's how these ranks are for you to go if i went sourcing today i bought within these
guidelines i can be pretty comfortable that within 60 days these items will sell so just to give you
a little bit of perspective on the guidelines in general now there are two tools that you will
want to utilize when you're sourcing and looking at ranks one is free and it's jungle scout.com
estimator i get asked very often which model do you buy which subscription do you do for jungle
scout you do not need a subscription to jungle scout i have never had a subscription to jungle
style you don't need to for your retail arbitrage business it's jungle scout dot com slash to use
their free estimator tool the other tool you're going to need is keepa and that unfortunately
is not free while they do have a free version but that's not i would recommend purchasing it it is
i think it comes out to 22 us dollars a month i think it's 19 euros less i looked it could be more
but it is unfortunately if you're gonna sell on amazon that is a tool that is a must in my opinion
all the links for all these are below but just know that those are the two tools so one is free
and one is keepa which is paid now how you use these tools especially when new you'll use jungle
scout a lot i used it a whole lot when i was new and i still use it today like we're going into
summer hello it's hot outside and so lawn care is kind of a category i don't normally sell in
so every summer every year i'll be like oh what is a good rank and lawn care because i don't totally
remember every year now here's how my guidelines are broken out so you can see here i have
baby 50 000 is a comfortable ring now let me show you in action how that works with jungle scout
so jungle scout dot com slash estimator i'm going to say 50 000 in the u.s marketplace in baby
you'll hit estimate and you can see here that it's estimating that it'll sell 30 a month so that is
really good information to have when you want to know what is a good rank for the baby category
now if you go above 50 000 and baby it could still sell it just might take longer so
let's take another example and we'll say what about 75 now it's going to say no valid data
and that is jungle scout saying less than five normally it will say less than five but
currently it usually says no valid data now the thing to know about jungle scout is that they do
you'll time out right like you you can only do i think it's
10 a day so after a while it's not going to give you any more readings so definitely just
don't go crazy with it because you can only have 10 a day i think it is okay so that was baby now
let's go back to the free rank guidelines and we can see beauty and personal care i say about 110
000 is a comfortable ring so let's take a look and see what that looks like
let's first do 50 000 just so i can show you so we're going to have beauty and personal care
now remember in baby it was 30 but you can see how all categories are not created equal so now you
can see in beauty and personal care 50 000 is a really great rank you're gonna sell probably 210 a
month that's one key thing to understand is having a sales rank number is great but it's the sales
rank for that category so you always want to be conscious of what category that item is in so if
it was a baby item that was like a lotion and they have one in baby and they have a listing in the
grocery or beauty category well you can pick whichever listing you want but you want to make
sure that the rank you pick is good for that category that it's in okay so now my rank for
beauty is 110 000 so let's take a look and estimate those sales and you can see 60 a
month so the higher the rank is getting the lower it's going now i'll tell you i really
do try to stick to 110 even now but i recently if you watched it in my past videos i recently found
a high-end beauty item that was 300 and actually some of them are 500 000 in beauty which is
way crazy high but the item is really expensive it's selling for 1300 so it's probably natural
that that item is not flying off the shelf right who can spend that much on lotion
literally when i first got it i thought it was crazy but i thought hey let me test this out
it turned out to be great because so far i've sold two and it's over 900 profit each so it worked out
great but it's slow selling so i'm literally holding them here doing fbm all that to say
another example that you do want to test things but now this is where keepa comes into play so
keep it is going to tell you what the rank is over time so we're going to take a look at an example
but you'll see that keepa if you scan something right now and it says it's in a hundred thousand
in beauty if you look at keepa and it says it's always pretty much been at a hundred thousand in
beauty you can rest assured that is a good buy and you you'll probably sell around 60 a month however
if it's at a hundred thousand right now but it's normally at five hundred thousand
that just means that it dropped for whatever reason probably a sale right we can assume it
was a sale and that's why it dropped but since it dropped you're scanning it now and if you
don't use keepa to look at the historical data that rank is just going to go right
back up as that one sold so now that it's not selling anymore it's a high rank again
that's where keep it really comes into play so now on my screen you can see these little boxes
here this is the keep it extension showing the history so you can see this one obviously is
really great in health and household this one however look at this johnson and johnson little
first aid kit it's a pretty high rank so let's take a look at the listing okay so now this is
keepa again the paid keeper chart so you can see this rank is pretty consistent at being high
it dips down clearly probably when something sells so we've got here february 25th it was 267
in health and household now there's a difference between health and household and beauty so health
and household you can go actually pretty high but beauty you want to stay lower so again all this is
broken down on the free rank guidelines but it's really crucial to know what category you're in
as far as how high rank you want to go okay so now you can see here now if i scanned it
and i bought it on march 8th and it was 110 113 000 of course i'm gonna buy it right like that's a
great one obviously of course if it makes my five dollar minimum profit which this is a real cheap
item and it wouldn't but let's just pretend that it's an expensive item and it made enough profit
so i bought it on the 8th and then when i get home to list it on the 10th now it's already
jumped back up to 200. i've had things where i accidentally bought a toy without looking at cuba
thinking it was great this is usually during q4 and i was so excited i bought like eight of them
literally it jumped up to 500 000 like that and i sat on them all q4 they weren't crazy expensive
and i did have the capital to kind of sit on that item but it was all around a horrible bad
buy so that's why they keep it price history price tracker really helps you understand and when you
are new and it's already frustrating because you're scanning a lot and you're probably not
finding anything but you really want to take that extra step when you do think you find something
to check it out on cuba is the price stable is the ranking stable because you don't want
something that's like this like this is not it's not horrible because of the category it's in but
it's also not great right so definitely want to look out for those peaks and valleys as you are
scanning stuff now let's jump back over to jungle scout and see how high can you really go in health
and household so let's see 110 000 that's when i wrote about it at health and household estimate
sales 90 a month right so it's good you're gonna sell now let's see if it jumps back up to 200
a couple days later now it's down to 30. there's more than just this 30 like this is if i was the
only seller i can comfortably sell 30 a month that's prediction based on amazon sales rank in
the history but i'm not the only seller right so if there's a couple other sellers on it now i have
to divide the 30 by let's say there's 10 sellers now i can probably maybe i can sell 3 a month
because there's 10. so 10 divided by 30 and that's where we get 3. so those are all just things of
knowing how many to buy but at first you want to look and see if it's a good rank to begin with
like i said if you want to grab the free sales rank you can just screenshot it save it on your
phone have it handy to pull up whenever you are wondering if this is a comfortable rank you can
use that again my free download or you can just go on jungle scout dot com slash estimator right
from your mobile phone in store but like i said remember you can only do so many a day before
you get kicked out of it so definitely tools that can help you that are free to minimize your bad
buys and really understanding sales rank is so important when you're starting out i'll tell you
i do it all the time i get home and i go why did i buy this probably i didn't look it up on kipa or i
just thought the profit was so great i got blinded by the profit only to realize it did never rank
okay thank you guys so much for watching hopefully this video helped you don't forget to subscribe to
my channel leave a comment what other parts of amazon would you like to see in a future video
i'm always happy to help thank you guys i'll see you next week for another amazon selling video