QR codes are one of my favorite marketing tools because there are
so many cool things you can do with them. You can use them to direct your audience to
a specific place without the frustrations or distractions of typing a boring and long URL.
You can direct your audience to a podcast player and have them follow your podcast.
You can put them up on the slide show for your next presentation, so your audience can follow
you on social media or subscribe to your YouTube channel right there on the spot.
They are definitely a must-have if you’re attending social events or
conferences. And they have replaced the traditional and boring business cards
with a super fun and direct way to have your audience take action on the spot.
So in this video, you and I are going to get familiar with QR codes,
and you’ll see me create my own QR code to promote the upcoming launch of my coaching
program AND I’ll also show you step-by-step how to create a QR code with a landing page to display
all your social media and podcast links. I hope you’re ready for some really
game-changing stuff. Let’s get to it.
Hello, I’m Veronica, your marketing girl! always bringing you the best marketing
tools and ways to make money online. Subscribe to the channel so you don’t miss any of my videos.
But before we get to the good stuff to the rico stuff, I’d like to thank QR
Tiger for Sponsoring this video, QR Tiger is the most advanced QR code generator.
We’ll be learning more about QR Tiger in just a moment…
But first, what is a QR code?
QR codes work by using a combination of small black and white squares arranged on a grid.
Each square represents a binary code, which can be read by a QR code scanner
or a smartphone camera. When a QR code is scanned,
the mobile device's camera captures the image of the code and decodes the binary information.
This information can include a wide range of data, such as website URLs, social media links,
product information, contact details, and even your podcast player or podcast website.
When you create your QR codes, you can make them static or dynamic.
Static QR codes contain a fixed set of data that cannot be changed once the code is generated.
The data is embedded directly into the code, so the code will
always direct the user to the same content. This can be useful for simple applications,
such as directing users to a website or providing basic contact information.
Dynamic QR codes, on the other hand, can be updated and changed even after they are generated.
The data in a dynamic QR code is not embedded directly into the code but rather stored on
a server that can be updated at any time. This allows you to change the information
that the code directs the user to without having to generate a new QR code.
Simple, right?! Now let’s create a QR code using QR Tiger
You can sign up for free by going qrcode-tiger.com or pause the video
right here and scan this QR code with your smartphone, so you can be directed to QR tiger.
If you go to pricing, you may be able to see they’re offering a welcome gift
if you sign up for a yearly plan, depending on when you’re watching this video.
They also offer different types of tiers depending on your needs and budget,
but you can create an account for free and start creating your QR codes.
But let’s go to the dashboard and create our first QR code.
Here in the top menu bar you have different options for your QR codes. You can create a
QR code so users can be directed to your website, sales pages, or checkout pages.
You can also create a landing page containing your social media links.
You can upload your menu if you have a restaurant. You can link your QR
code to a Google form and gather information about your audience.
You can also create individual QR codes for your YouTube, Instagram, Facebook, and Pinterest.
But for the purpose of this demonstration, I will create a QR Code directing people
to our sales page for one of our programs, Smart and Simple Podcasting.
So the first step is to enter the website URL podcastingssmart.com/SSP.
I make sure to select dynamic QR code in case I need to change the URL later
on and then hit “generate QR Code.” From there, I’m taken to a screen
where I can have fun customizing my QR code. I can change the data pattern of the QR code.
I can change the eye patterns or the shape of the squares with their different options.
I can also add a logo in the middle of the QR code.
If, for example, your QR code directs people to your Instagram account, you can choose the IG
logo, so people know they’ll be directed to IG. Or you can add the Facebook or Twitter
logo or the “scan me” logo. Another option is to upload
your own logo, which is what I’m going to do. Here you can zoom in,
and when you’re done, just hit crop. You can also change the color of your
pattern for one of your brand colors and the background color as well.
They also have templates you can choose from. And you can add a
frame to your QR code and customize it with your brand colors and add a call to action.
You can even change the color of your button. I’m going to change mine for one of our brand colors.
You can change the SCAN ME for SING UP, FOLLOW ME, or whatever your call to action is.
After you’re done customizing your QR code, you can save this as a template and hit download.
This automatically will download your QR code to your computer and will take you to
your dashboard. This is where you’ll find the QR codes you have created.
Now here’s the QR code I created, I’ll give you a moment so you can scan it and see if it works.
But let’s go back to the dashboard and see the other cool features of QR Tiger.
Here you can see how many times the QR code has been scanned.
And if you click on data, you can see how many unique devices have scanned the QR code,
the type of device, and the geographical location, including the city. How crazy is this?!
From your dashboard, you can also edit your QR code and add a different URL.
You can password-protect your QR code, set a lifespan, and set email alerts every time
someone scans the code, and the retargeting tool allows you to add a Google tag or Facebook pixel.
I also went through the process of creating a QR code for all of my social links. QR
Tiger allows you to create and customize a landing page with all your social accounts.
I created my landing page and linked all of
my social accounts, including Facebook, Instagram, and Twitter, and I also linked
our podcast Content Jefe and YouTube channel. So when people scan the QR code, they can see a
catalog with all of our free content and choose the platform they use the most. It’s genius!
It’s Genius! Now that you created a QR code, let
me give you some ideas on how you can incorporate QR codes into your marketing campaigns.
For example, if your goal is to bring more traffic to your YouTube channel, podcast or social media.
You can include a QR code on your website, email newsletter, and physical products or merch that
directs your audience to your different platforms like podcast players, YouTube channels, and social
media accounts to get them to follow or subscribe. You can even add your QR code to business cards,
posters, or flyers at live events encouraging your audience to follow or subscribe on the spot.
Another way you can use QR codes is to get feedback from your audience.
You can create a QR code that will take them to a Google form so they
can provide feedback on your content and provide
you with suggestions for future podcast episodes, videos, or social media posts.
Also, If you’re a creator who sells brand merch or a business owner who sells physical products,
you can add QR codes to the tags, postcards, or brochures you send to your
customers along with the physical product directing them to any of your social channels,
events, seasonal sales, or even a survey.
If you’re an online business owner, you can benefit from using QR codes in a variety of ways.
For instance, you can use QR codes to drive traffic to your website,
promote new products, collect customer feedback, and track user engagement.
By including QR codes in your advertising and marketing campaigns, you can make it easier for
customers to access your website, social media profiles, and other online content.
QR codes can also be used to provide special offers or discounts to customers,
encouraging them to make a purchase.
The benefits of using QR codes as opposed to URL links are that they are faster and easier to use,
and they can be customized with branding or other visual elements,
making them more eye-catching and memorable.
Plus, QR codes can be tracked to gather data on user engagement,
providing valuable insights into the effectiveness of your marketing campaigns.
And I’ve just covered the tip of the iceberg. If you want to learn more about all the cool
things you can use QR codes, check out QRTiger’s YouTube channel here. Here
you’ll find some amazing videos and tutorials to help you craft the perfect QR campaign.